Jurnal Bisnis dan Akuntansi
Vol 18 No 2 (2016): Jurnal Bisnis dan Akuntansi

Pengaruh perceived benefits, perceived risks, hedonic motivations, psychological factors dan website design terhadap online buying behavior

RININTA INDAH PEKERTI (STIE Trisakti)
VITA BRILIANA (STIE Trisakti)

Article Info

Publish Date
17 Apr 2018

Abstract

The purpose of the research is to examine the influence of perceived benefits, perceived risks, hedonic shopping motivations, psychological factors, website designs on online buying behaviour. The research design used in descriptive research and causality research. The sampling in the study was purposive sampling and uses 100 responded. The respondents of this study were women who make online purchases through the website www.zalora.co.id. Data were analyzed using multiple regression analysis. The result showed that there is a significant influence of perceived benefits, perceived risks, hedonic shopping motivations, psychological factors, website designs on online buying behavior.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...