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VITA BRILIANA
Trisakti School of Management
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH INVOLVEMENT, FAMILIARITY, BRAND LOYALTY DAN PRICE SENSITIVITY TERHADAP CONSUMER EVALUATION PADA PEMBELIAN PRODUK SUSU BUBUK VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 10 No 2 (2008): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.013 KB) | DOI: 10.34208/jba.v10i2.171

Abstract

The main purpose of the research is to examine the influence of involvement, familiarity, brand loyalty and price sensitivity on consumer evaluation. Data was collected using survey questionnaire distribution to 100 respondents. The respondent of the research is people who buy Pediasure powder milk from Abbot Laboratories for their children. Data were analyzed using mul-tiple regression analysis. The result showed that there is significant influence of involvement, familiarity and brand loyalty on consumer evaluation. The result also showed that price sensitivity does not bring any effect on consumer evaluation. Price is not one of the factor considerations for people in buying Pediasure powder milk.
PENGARUH PERCEIVED EASE-OF-USE, PERCEIVED USEFULNESS, TRUST DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA WEBSITE ZALORA INDONESIA) INDAH PUSPITASARI; VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 19 No 2 (2017): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.186 KB) | DOI: 10.34208/jba.v19i2.270

Abstract

The purpose of this research is to know the influence of perceived ease of use, perceived usefulness, trust, and enjoyment with repurchase intention at Zalora Indonesia. The research design used in descriptive research and causality research. The population of this research is customers of Zalora Indonesia. The sampling in the study was purposive sampling and uses 100 responded. The respondents of this study were women who make online purchases through the website www.zalora.co.id. Data were analyzed using multiple regression analysis. The result showed that there is an influence among perceived ease of use, perceived usefulness, trust, and perceived enjoyment with repurchase intention at Zalora Indonesia.
ENTERTAINMENT, INFOMATIVENESS, CREDIBILITY, ATTITUDES TERHADAP PURCHASE INTENTION PADA SUBSCRIBER CHANNEL YOUTUBE CHRISMANTARA RUBY SETIAWAN; VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 23 No 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.820

Abstract

The purpose of this study was to determine the effect of entertainment, informativeness, credibility, and attitudes towards purchasing intentions of Deddy Corbuzier's YouTube channel viewers for products advertised in YouTube podcasts. The sampling technique used purposive sampling using a sample of 212 respondents whose data were processed using SmartPLS 3.0 and IBM SPSS 25. The results showed that all variables (entertainment, informativeness, credibility, and attitude) had a significant effect on purchase intentions.
Mobile Apps Usefulness, Perceived Enjoyment, Trust dan Perceived Benefit terhadap Intention to Purchase Decisions Indonesian Street Food di Jakarta Jaya Chandra; Vita Briliana
Jurnal Bisnis dan Akuntansi Vol 23 No 2 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i2.1074

Abstract

The purpose of this study was to determine the effect of mobile apps usefulness, perceived enjoyment, trust, and perceived benefit on the intention to purchase decisions of Indonesian street food in Jakarta. The research design used descriptive research and causality research, where the variables were measured with intervals (1-5) or Likert Scale. This study uses primary data collected by questionnaire. Sampling in this study was purposive sampling and used 211 respondents. The results of this study indicate that perceived enjoyment and perceived benefit have an influence on attitude, attitude and trust have an influence on intention to purchase decisions. While mobile apps usefulness has no effect on attitude.
Pengaruh Perceived Price, Brand Equity, Brand Loyalty, Perceived Price Deal, dan Product Involvement Terhadap Purchase Intention Mobil Toyota Grand New Avanza Vita Briliana; Jafar Syahbuddin Ritonga
Jurnal Wira Ekonomi Mikroskil Vol 6, No 1 (2016): Volume 6 Nomor 1 Tahun 2016
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.69 KB) | DOI: 10.55601/jwem.v6i1.257

Abstract

Tujuan utama dari penelitian ini adalah untuk menguji pengaruh dari perceived price, brand equity, brand loyalty, perceived price deal, dan product involvement terhadap purchase intention dari suatu produk, dalam hal ini adalah mobil Toyota Grand New Avanza. Data dikumpulkan dengan menggunakan survei kuesioner yang disebarkan kepada 100 orang responden. Responden dari penelitian ini adalah mereka yang menjadi pengunjung  dari pameran GAIKINDO Indonesia International Auto Show (GIIAS 2015) yang digelar di Gedung Convention Exhibition Indonesia - Jakarta yang dimulai pada tanggal 20 hingga 30 Agustus 2015. Data dianalisa dengan menggunakan teknik analisa regressi bertingkat (multiple regression analysis). Hasil dari penelitian menunjukkan adanya suatu pengaruh yang signifikan dari perceived price, brand equity, brand loyalty, perceived price deal dan product involvement terhadap purchase intention mobil Toyota Grand New Avanza.
Pengaruh Customer Satisfaction, Adjusted Expectation, Perceived Value, dan Perceived Usefullness Terhadap Online Repurchase Intention pada Pelanggan Lazada Laurensia Lagita; Vita Briliana
Jurnal Wira Ekonomi Mikroskil Vol 8, No 1 (2018): Volume 8 Nomor 1 Edisi April 2018
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.446 KB) | DOI: 10.55601/jwem.v8i1.528

Abstract

This study tries to investigate the impact of customer satisfaction, adjusted expectation, perceived value, and perceived usefulness towards customer online repurchase intention on www.lazada.co.id (case study: Jakarta). The data were collected using purposive sampling method and used 100 respondents. The research data is processed with IBM statistic 19 as a tool. The result of this research has shown that customer satisfaction, adjusted expectations, perceived value, and perceived usefulness, influence significantly towards online repurchase intention.
Pengaruh Satisfaction, Loyalty dan Trust Terhadap WOM Behaviour pada Pelanggan Carrefour Lebak Bulus, Jakarta Fitriani Fitriani; Vita Briliana
Jurnal Wira Ekonomi Mikroskil Vol 8, No 1 (2018): Volume 8 Nomor 1 Edisi April 2018
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.623 KB) | DOI: 10.55601/jwem.v8i1.544

Abstract

The purpose of this study is to know the influence of satisfaction, loyalty, and trust toward wom behavior of customers Carrefour Lebak Bulus, Jakarta. The data were collected using accidental sampling and used 105 respondents. The research data is processed with IBM statistic 19 as a tool. The results of this research has shown that loyalty and trust have influence to the wom behavior. While satisfaction have not influence to the wom behavior.
Faktor-Faktor yang Mempengaruhi Continuance Intention Pengguna Go-Food di Jakarta Cindy Monica; Vita Briliana
Jurnal Wira Ekonomi Mikroskil Vol 9, No 2 (2019): Volume 9 Nomor 2 Edisi Oktober 2019
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.515 KB) | DOI: 10.55601/jwem.v9i2.624

Abstract

This study aims to determine the effect of perceived ease of use, perceived usefulness, confirmation, performance value, and satisfaction with continuance intention. The research used is in the form of casual and descriptive research. Samples taken were 142 respondents using purposive sampling technique. The data analysis method is done by SEM (Structural Equation Model) using SmartPLS 3.0 and IBM SPSS version 25. This research shows that perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction have an influence on continuance intention.  
Pengaruh Perceived Service Quality, Perceived Value dan Customer Satisfaction Terhadap Customer Loyalty pada Pelanggan KFC di Jakarta Theresia Theresia; Vita Briliana
Jurnal Wira Ekonomi Mikroskil Vol 11, No 1 (2021): Volume 11 Nomor 1 Edisi April 2021
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v11i1.750

Abstract

Tujuan penelitian mengidentifikasi pengaruh perceived service quality, perceived value dan customer satisfaction terhadap customer loyalty pada konsumen KFC di Jakarta. Rancangan penelitian ini menggunakan penelitian deskriptif dan penelitian kausalitas, pengukuran setiap variabel menggunakan 5 poin skala Likert. Penelitian ini menggunakan data primer dengan pengumpulan data melalui kuesioner. Sampling yang digunakan dalam penelitian ini adalah insidental sampling dan diperoleh sampel sebanyak 138 responden. Penelitian ini menggunakan metode SEM dengan program SmartPLS versi 3.00 sebagai alat ujinya. Hasil penelitian menunjukan bahwa perceived service quality memiliki pengaruh terhadap perceived value. Perceived value memiliki pengaruh terhadap customer satisfaction. Selanjutnya, customer satisfaction memiliki pengaruh terhadap customer loyalty, sementara perceived value dan perceived service quality tidak memiliki pengaruh terahadap customer loyalty.
ANTESEDEN DESTINATION LOYALTY: STUDI EMPIRIS PADA WISATAWAN DOMESTIK CANDI BOROBUDUR Dino Biro Pratama; Vita Briliana
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.13426

Abstract

Tujuan penelitian untuk menentukan apakah tourism service quality dapat meningkatkan pengaruhnya terhadap destination loyalty melalui destination image dan place identity Candi Borobudur dikalangan wisatawan domestik. Desain penelitian yang digunakan deskriptif dan kausalitas. Metode survei digunakan dalam penelitian ini. Pengumpulan data menggunakan instrumentasi online dengan target populasi wisatawan domestik. Sampel dalam penelitian ini berjumlah 244 responden, dan teknik pengumpulan datanya adalah purposive sampling. Penelitian ini menggunakan SEM dengan alat uji SmartPLS 3.0. Hasil penelitian menunjukan reliability, dan responsiveness mempengaruhi destination image, dan tourism service quality berpengaruh terhadap destination loyalty melalui destination image, dan place identity mempengaruhi destination loyalty. Namun assurance, tangible facilities, dan empathy tidak mempengaruhi destination image. The purpose of the study was to determine whether tourism service quality can increase its influence on destination loyalty through the destination image and place identity of Borobudur Temple among domestic tourists. The research design used was descriptive and causal. The survey method was used in this study. Data collection using online instrumentation with a target population of domestic tourists. The sample in this study amounted to 244 respondents, and the data collection technique was purposive sampling. This study uses SEM with the SmartPLS 3.0 test tool. The results show that reliability and responsiveness affect destination image, and tourism service quality affects destination loyalty through destination image, and place identity affects destination loyalty. However, assurance, tangible facilities, and empathy do not affect the destination image.
Co-Authors Adhitio Novanto Halim Agustinus Sri Wahyudi Arton Briyan Prasetio CHRISMANTARA RUBY SETIAWAN Cindy Monica Dino Biro Pratama Fajar Nur Feriyanto Fitriani Fitriani Grachella Chrisencia Guniadi Fialim INDAH PUSPITASARI Jafar Syahbuddin Ritonga Jaya Chandra KENI KENI Kevin Gauwtama KLEMENS WEDANAJI PRASASTYO Laurensia Lagita Muhammad Hafizh Alfaridzi Ricky A Mulyana RICKY A. MULYANA RR. NIKEN PURBASARI Theresia Theresia TJHAI FUNG JIN