Jurnal Bisnis dan Akuntansi
Vol 19 No 1a-1 (2017): Jurnal Bisnis dan Akuntansi

PENGARUH SATISFACTION, INVESTMENT SIZE, QUALITY OF ALTERNATIVES TERHADAP BRAND COMMITMENT PADA PENGGUNA SEPATU RUNNING

TERRYCIUS PAOLO FLAVIAN SUNGKAR (STIE Trisakti)
WIBISONO SOEDIONO (STIE Trisakti)

Article Info

Publish Date
18 Apr 2018

Abstract

The purpose of this research is to know the influence of satisfaction, investment size, and quality of alternatives toward brand commitment on nike running shoes user at DKI Jakarta. This study is using regression analysis for analyzing the data. This study population is nike running shoes uses, and researcher use a purposive sampling method to determine the sample of this study. This study found that there’s significant influence exists satisfaction, investment size and quality of alternatives to brand commitment on nike running shoes user at DKI Jakarta

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...