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All Journal Jurnal Bisnis dan Akuntansi MEDIA BISNIS

WIBISONO SOEDIONO

STIE Trisakti

Author-ID : 2385516

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of security, word of mouth, experience and information to brand trust on internet banking website MELISSA JANNY JEANETTE DUMANAUW; WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 17 No 2 (2015): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

The purpose of this study is to investigate the influence of security, experience, and information to brand trust on internet banking website. Data for this study was obtained from 100 respondents who become user customer of Internet Banking and who has experience of doing transaction through Internet Banking for at least more than 1 year. The data was collected by spreading the questionnaire as the instrument. The data used in this research are convenience sampling. This research examines how brand trust is affected by the security, good online experience, and quality of information.The research finding can be summarized as follows. Security, Experience, and Information all significantly influence brand trust on Internet Banking.

Pengaruh site design, informativeness, dan security terhadap customer satisfaction online web retailing zalora Indonesia YUNIA AYU LESTARI HENDRANINGTIYAS; WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 17 No 2 (2015): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

The purpose of this research is to analysis how site design, informativeness, and security influence customer satisfaction online web retailing Zalora. The sampling method in the research was convenience sampling and used 100 respondents. Data was used the primary data, and the methods to analyze the data was regression. The result of this research shows that site design, informativeness, and security have positive influence to customer satisfaction.

The effect of trust, communication and satisfaction on loyalty of the car insurance customer SYARIFAH PUTRI WIDIANINGRUM; WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 18 No 1 (2016): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

The purpose of this study was to examine the factors that influence loyalty. Those factors are the trust, communication, and satisfaction. The research sample was 100 Garda Oto members in Jakarta selected by purposive sampling method. The result on this research showed that trust, communication, and satisfaction have positive influence to loyalty.

Pengaruh motivasi, persepsi dan sikap terhadap keputusan pembelian kembali smartphone WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 18 No 1 (2016): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

The purpose of this research is to examine motivation, perception, learning and attitude have influence to repeat purchase. Sample used in this research were 100 respondents. Sample selected based on purposive sampling method. The statistical methods used in this research are multiple regression. Result of this research showed that motivation, perception and attitude have influenced to repeat purchase. The research suggests that marketers should be pay attention to the factors that influence consumer purchasing decisions. Marketer are also should look at the needs of the market so that marketer can create a product that consumers need.

PENGARUH SATISFACTION, INVESTMENT SIZE, QUALITY OF ALTERNATIVES TERHADAP BRAND COMMITMENT PADA PENGGUNA SEPATU RUNNING TERRYCIUS PAOLO FLAVIAN SUNGKAR; WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 19 No 1a-1 (2017): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

The purpose of this research is to know the influence of satisfaction, investment size, and quality of alternatives toward brand commitment on nike running shoes user at DKI Jakarta. This study is using regression analysis for analyzing the data. This study population is nike running shoes uses, and researcher use a purposive sampling method to determine the sample of this study. This study found that there’s significant influence exists satisfaction, investment size and quality of alternatives to brand commitment on nike running shoes user at DKI Jakarta

CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRI MOBIL INDONESIA WIBISONO SOEDIONO
Media Bisnis Vol 6 No 1 (2014): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v6i1.1442

Implementation of Customer Relationship Management (CRM) strategy in the automobile industry by analyzing one of the dealers has gone well and has a considerable influence on the continuity of the company and also in maintaining its position as a market leader. The use of CRM in the company is important, although there are issues primarily from the substantial investment in the CRM application. It is important for companies to be able to build and get closer to the customer.

Co-Authors MELISSA JANNY JEANETTE DUMANAUW SYARIFAH PUTRI WIDIANINGRUM TERRYCIUS PAOLO FLAVIAN SUNGKAR YUNIA AYU LESTARI HENDRANINGTIYAS

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