Jurnal Bisnis dan Akuntansi
Vol 12 No 2 (2010): Jurnal Bisnis dan Akuntansi

ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER TO CUSTOMER INTERACTION DAN SERVICE ATMOSPHERE TERHADAP SATISFACTION FIRM

VITA BRILIANA (STIE Trisakti)

Article Info

Publish Date
18 Apr 2018

Abstract

The main purpose of this research is to identify the influence of service quality, service atmosphere and customer to customer interaction on satisfaction wth the firm. The method in this research is multiple regression. Data and information was collected by survey with questionnaire distribution to 100 respondents. Type of respondent in this research is consumer Natasha skin care of Wijaya representative on South Jakarta area. There are three conclusions. The first conclusion, there is a significant influence of service quality on satisfaction with the firm. The second conclusion, there is a significant influence of service atmosphere on satisfaction with the firm. The third conclusion, there is a significant influence of customer to customer interaction on satisfaction with the firm.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...