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VITA BRILIANA
STIE Trisakti
Economics, Econometrics & Finance

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Pengaruh retail mix terhadap purchase decision pada pelanggan lotte mart di cabang fatmawati Jakarta Selatan VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 17 No 2 (2015): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.333 KB) | DOI: 10.34208/jba.v17i2.29

Abstract

The main purpose of the research is to examine the influence of retail mix (Customer Service, Store Design and Display, Communucation Mix, Location, Merchandise Assortment, Pricing) on purchase decision of customer Lotte Mart in Fatmawat ibranch, South Jakarta. The sampling in the study was accidental sampling and uses 60 responded. The respondent of the research is people who attended and buy grocery in Lotte Mart, Fatmawati branch Jakarta. This research uses partial least square analysis.The result has shown that Customer Service, Store Design and Display, Communication Mix, Location, Pricing influence on purchase decision for customers Lotte Mart branch Fatmawati in South Jakarta.But in other hand, Merchandise Assortment doesn't influence on purchase decision for customer Lotte Mart branch Fatmawati, South Jakarta.
Pengaruh perceived benefits, perceived risks, hedonic motivations, psychological factors dan website design terhadap online buying behavior RININTA INDAH PEKERTI; VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 18 No 2 (2016): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.963 KB) | DOI: 10.34208/jba.v18i2.48

Abstract

The purpose of the research is to examine the influence of perceived benefits, perceived risks, hedonic shopping motivations, psychological factors, website designs on online buying behaviour. The research design used in descriptive research and causality research. The sampling in the study was purposive sampling and uses 100 responded. The respondents of this study were women who make online purchases through the website www.zalora.co.id. Data were analyzed using multiple regression analysis. The result showed that there is a significant influence of perceived benefits, perceived risks, hedonic shopping motivations, psychological factors, website designs on online buying behavior.
PENGARUH TRUST, PERCEIVED USEFULNESS, SATISFACTION DAN PERCEIVED ENJOYMENT TERHADAP ONLINE REPURCHASE INTENTION JIMMY RAJALIE; VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 16 No 1 (2014): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.27 KB) | DOI: 10.34208/jba.v16i1.92

Abstract

The purpose of the research is to examine the influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention. The sampling in the study was purposive sampling and uses 100 respondents. The respondent of the research is people who buy Air Asia ticket through www.airasia.com. Data were analyzed using multiple regression analysis. The result showed that there is influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention.
PENGARUH SIGNAL DAN TRUST IN CAPABILITY OR COMPETENCE DIMENSION TERHADAP TRUST IN INTENTIONS AND VALUE DIMENSIONS PADA NOKIA SALES DAN CARE CENTER VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 11 No 2 (2009): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.433 KB) | DOI: 10.34208/jba.v11i2.176

Abstract

The main purpose of the research is to examine the influence of signal, and trust in capability or competence dimension on trust in intentions and value dimensions. Data was collected using survey questionnaire distribution to 100 respondents. The respondent of the research is people who services their handphone. Data were analyzed using multiple regression analysis. The result showed that there is significant influence of signal, trust in capability or competence dimension on trust in intentions and value dimensions.
ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER TO CUSTOMER INTERACTION DAN SERVICE ATMOSPHERE TERHADAP SATISFACTION FIRM VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 12 No 2 (2010): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.533 KB) | DOI: 10.34208/jba.v12i2.189

Abstract

The main purpose of this research is to identify the influence of service quality, service atmosphere and customer to customer interaction on satisfaction wth the firm. The method in this research is multiple regression. Data and information was collected by survey with questionnaire distribution to 100 respondents. Type of respondent in this research is consumer Natasha skin care of Wijaya representative on South Jakarta area. There are three conclusions. The first conclusion, there is a significant influence of service quality on satisfaction with the firm. The second conclusion, there is a significant influence of service atmosphere on satisfaction with the firm. The third conclusion, there is a significant influence of customer to customer interaction on satisfaction with the firm.
PENGARUH KEPUASAN, KOMITMEN, MANFAAT SOSIAL DAN SPECIAL TREATMENT BENEFITS TERHADAP LOYALITAS PELANGGAN VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 15 No 1 (2013): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.077 KB) | DOI: 10.34208/jba.v15i1.210

Abstract

The purpose of the research is to examine the influence of satisfaction, commitment, social benefits, special treatment benefits and customer loyalty. Data was collected using survey questionnaire distribution to 100 respondents. The respondent of the research is people who buy Kentucky Fried Chicken (KFC) product through delivery order. Data were analyzed using multiple regression analysis. The result showed that there is significant influence of satisfaction, commitment, social benefits, special treatment benefits and customer loyalty.
Co-Authors JIMMY RAJALIE RININTA INDAH PEKERTI