Jurnal Bisnis dan Akuntansi
Vol 15 No 1 (2013): Jurnal Bisnis dan Akuntansi

PENGARUH KEPUASAN, KOMITMEN, MANFAAT SOSIAL DAN SPECIAL TREATMENT BENEFITS TERHADAP LOYALITAS PELANGGAN

VITA BRILIANA (STIE Trisakti)

Article Info

Publish Date
19 Apr 2018

Abstract

The purpose of the research is to examine the influence of satisfaction, commitment, social benefits, special treatment benefits and customer loyalty. Data was collected using survey questionnaire distribution to 100 respondents. The respondent of the research is people who buy Kentucky Fried Chicken (KFC) product through delivery order. Data were analyzed using multiple regression analysis. The result showed that there is significant influence of satisfaction, commitment, social benefits, special treatment benefits and customer loyalty.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...