International Journal of Supply Chain Management
Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)

The Effect of Green Supply Chain Management on Customer Effectiveness in the Presence of Environment Orientation and Supply Chain Orientation

Saudi, Mohd Haizam Mohd (Unknown)
Ridwansyah, Iwan (Unknown)
Saefudin, Nugraha (Unknown)
Mohd, Rd. Herman Sofiandi (Unknown)
Razimi, Shahril Bin Ahmad (Unknown)

Article Info

Publish Date
14 Apr 2019

Abstract

The purpose of the study is to define the effect of environment orientation on GSCM, to discuss the supply chain orientation on GSCM, to determine the effect of GSCM on customer effectiveness and the mediating role of GSCM between environment orientation, SCO and customer effectiveness. This is a quantitatively study and 5point Likert scale is used to collect the data. Random sampling technique is used on the 200 respondents from Indonesia manufacturing firms. PLS3 is used to analyze the data. This study concludes that customer effectiveness can be enhanced though the perception of taking environmental friendly steps from the organization. HR plays the pivotal role in this regard in forming the strategy to boost the GSCM.

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Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...