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Search PROMOSI DAN PUBLIC RELATION DI PERPUSTAKAAN

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Strategi Public Relation dalam Promosi Perpustakaan di Perpustakaan Daerah Kabupaten 50 Kota Payakumbuh Manita, Rika Jufriazia; Wahyuni, Sri
Istinarah: Riset Keagamaan, Sosial dan Budaya Vol 6, No 2 (2024): ISTINARAH: RISET KEAGAMAAN, SOSIAL DAN BUDAYA
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/istinarah.v6i2.13905

Abstract

This study examines the public relations (PR) strategies implemented by the Department of Library and Archives of Payakumbuh City in promoting the library as an effort to strengthen the library's existence. Through a qualitative approach, this study analyzes various PR strategies used, including literacy campaigns, direct promotional activities, partnerships with schools and communities, and the use of social media. Data were obtained through in-depth interviews, observations, and document analysis. The results indicate that effective PR strategies can increase public awareness and participation in the library. However, there are several obstacles such as budget limitations and human resources constraints. This study provides recommendations for the development of more innovative and efficient PR strategies to enhance the library's role in improving literacy and the quality of education in the digital era. The findings are expected to serve as a reference for other libraries facing similar challenges.
PROMOSI DAN PUBLIC RELATION DI PERPUSTAKAAN Nazrul Rizal lubis; Arief Gunawan; darwanto darwanto
Jurnal Pari Vol 2, No 2 (2016): (Desember 2016)
Publisher : BRSDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jp.v2i2.3257

Abstract

ABSTRAKFungsi utama penyelenggaraan perpustakaan adalah pelayanan. Dalam menjalankan fungsi pelayanan tersebut, public relations (PR) memiliki peran yang sangat penting. PR berfungsi sebagai pendukung manajemen, membangun citra perpustakaan, dan sebagai komunikator. Artikel ini mengetengahkan prinsip-prinsip PR yang perlu diimplementasikan pada perpustakaan dan berbagai upaya yang perlu dilakukan untuk meningkatkan pelayanan dan membangun pencitraan perpustakaan. ABSTRACTLibrary service is the main function of a library. Public relations (PR) is one of factors determining the function. PR has functions as management support, building library image, and as communicator. This article sheds light on PR principles that should be implemented at library and several efforts which should be conducted in improving library service and library image.

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