The Cirebon International Journal of Economics and Business is a open-access publication at the forefront of economic and business research. CIJEB serves as a dynamic platform for researchers, academics, and practitioners to engage in a global conversation that shapes the future of economics and business. CIJEBs mission is to foster innovative thinking and promote knowledge dissemination in the fields of economics and business. The journal publishes a diverse array of high-quality, peer-reviewed articles that delve into critical topics, such as economic theory, islamic economics, business management, finance, marketing, entrepreneurship, and sustainable business practices.