MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) is the first journal developed within the Multimedia Nusantara Polytechnic, an academic journal in creative and technology-based business. This journal aims to stimulate scientific thoughts from professionals and scholars from all over the world regarding research issues in the fields of business, management, and tourism that support technology-based creativity. MEDIANTARA: IJCBT accepts manuscripts from all areas of management, business, and creative business research, as well as applied and theoretical research. Both areas of published business research must provide a clear connection by demonstrating the essential and compelling urgency of the relationship between business and the use of technology. MEDIANTARA: IJCBT is published twice a year: January and July. This journal only accepts and reviews articles that have yet to be published (in English and Bahasa Indonesia) or are not currently under review in another journal. MEDIANTARA: IJCBT is an open-access journal, so it can be an essential source of information, reading, and reference for academic researchers and professionals in the business field. Articles may include but are not limited to the following major scopes: Management, covering areas such as Human Resource Management, Strategic Management, Financial Management, Distribution and Operation Management, Logistic and Supply Chain, Marketing Management, and Business Sustainability; Business Digital, including E-Commerce, Digital Marketing, Digital Platforms, Digital Advertising, Digital Entrepreneurship, Digital Technology and Innovation, Digital Transformation and Social Impact, and Digital Business and Applications; and Creative Business, encompassing Entrepreneurship, Hospitality and Tourism, Event and Convention, Special Event, MICE Industry, Business Model Innovation, Digital Green Business, and the Impact of Industry 4.0 for Creativity.