Journal of Emerging Economics and Business (JEEB) is an international peer-reviewed journal devoted to the publication of high-quality research that advances theoretical, empirical, and applied knowledge in the broad fields of economics, business, management, and finance. The journal aims to provide an academic forum for scholars, researchers, practitioners, and policymakers to discuss contemporary developments, emerging trends, and innovative approaches shaping economic and business environments. JEEB encourages interdisciplinary perspectives and welcomes contributions that demonstrate methodological rigor, analytical depth, and practical relevance. The journal particularly values studies that offer new insights into economic transformation, technological advancement, governance, sustainability, and organizational competitiveness in a rapidly changing global landscape. The scope of the journal includes, but is not limited to, the following areas: Economics • Microeconomics and Macroeconomics • Development Economics • Behavioral Economics • International Economics and Trade • Public Economics and Policy • Environmental and Resource Economics • Digital and Platform Economy Business and Management • Strategic Management • Operations and Supply Chain Management • Human Resource Management • Organizational Behavior • Leadership and Governance • Innovation and Knowledge Management • Entrepreneurship and Small Business Finance and Accounting • Corporate Finance • Financial Markets and Institutions • Islamic and Ethical Finance • Investment and Risk Management • Financial Technology (FinTech) • Accounting and Auditing Marketing and Digital Business • Consumer Behavior • Digital Marketing • Branding and Communication • E-commerce • Business Analytics Emerging Issues in Economics and Business • Sustainability and Green Economy • Digital Transformation • Economic Resilience • Inclusive Growth • Business Model Innovation JEEB publishes original research articles, review articles, and conceptual papers written in English. All submissions undergo a rigorous peer-review process to ensure academic integrity, originality, and contribution to the field.