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Hari Suriadi
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suriadihari6@gmail.com
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+6281374809717
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suriaacademicpress@gmail.com
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Jl. Pasir Jambak, Pasia Nan Tigo Kec. Koto Tangah, Kota Padang, Sumatra Barat- 25171- Indonesia
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Kota padang,
Sumatera barat
INDONESIA
Journal of Emerging Economics and Business
Published by PT Suria Academic Press
ISSN : -     EISSN : 31249140     DOI : -
Core Subject :
Journal of Emerging Economics and Business (JEEB) is an international peer-reviewed journal devoted to the publication of high-quality research that advances theoretical, empirical, and applied knowledge in the broad fields of economics, business, management, and finance. The journal aims to provide an academic forum for scholars, researchers, practitioners, and policymakers to discuss contemporary developments, emerging trends, and innovative approaches shaping economic and business environments. JEEB encourages interdisciplinary perspectives and welcomes contributions that demonstrate methodological rigor, analytical depth, and practical relevance. The journal particularly values studies that offer new insights into economic transformation, technological advancement, governance, sustainability, and organizational competitiveness in a rapidly changing global landscape. The scope of the journal includes, but is not limited to, the following areas: Economics • Microeconomics and Macroeconomics • Development Economics • Behavioral Economics • International Economics and Trade • Public Economics and Policy • Environmental and Resource Economics • Digital and Platform Economy Business and Management • Strategic Management • Operations and Supply Chain Management • Human Resource Management • Organizational Behavior • Leadership and Governance • Innovation and Knowledge Management • Entrepreneurship and Small Business Finance and Accounting • Corporate Finance • Financial Markets and Institutions • Islamic and Ethical Finance • Investment and Risk Management • Financial Technology (FinTech) • Accounting and Auditing Marketing and Digital Business • Consumer Behavior • Digital Marketing • Branding and Communication • E-commerce • Business Analytics Emerging Issues in Economics and Business • Sustainability and Green Economy • Digital Transformation • Economic Resilience • Inclusive Growth • Business Model Innovation JEEB publishes original research articles, review articles, and conceptual papers written in English. All submissions undergo a rigorous peer-review process to ensure academic integrity, originality, and contribution to the field.
Arjuna Subject : -
Articles 5 Documents
 1 
Determinants of Accounting Software Adoption among MSMEs in Padang City: Evidence from the UTAUT Model Julia Az-zahra; Willy Nofranita
Journal of Emerging Economics and Business Vol. 1 No. 1 (2025): December
Publisher : Journal of Emerging Economics and Business

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Abstract

This study aims to analyze the factors influencing the intention to use accounting software among Micro, Small, and Medium Enterprises (MSMEs) in Padang City by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This research employed a quantitative approach using primary data collected through questionnaires distributed to MSME owners who have used accounting software in managing their business finances. The study involved 100 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results indicate that performance expectancy and facilitating conditions have a positive and significant effect on behavioral intention to use accounting software. In contrast, effort expectancy and social influence do not have a significant effect on the intention to use accounting software. This study contributes empirically to the literature on technology adoption in MSMEs, particularly in the context of accounting software usage, and provides practical implications for software developers and policymakers in promoting the digitalization of financial management among MSMEs.
The Influence of Taxes, Corporate Governance, and Bonus Mechanisms on Transfer Pricing Decisions: Evidence from Food and Beverage Companies Listed on the Indonesia Stock Exchange Imelda De Lavega; Willy Nofranita
Journal of Emerging Economics and Business Vol. 1 No. 1 (2025): December
Publisher : Journal of Emerging Economics and Business

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Abstract

This study aims to analyze the effect of taxes, corporate governance, and bonus mechanisms on transfer pricing decisions in food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the period 2021–2024. This research employs a quantitative approach using multiple linear regression analysis. The data used in this study are secondary data in the form of annual financial reports obtained from the official website of the Indonesia Stock Exchange. The sample was determined using a purposive sampling technique, resulting in 15 companies with a total of 60 observations. The results show that taxes and bonus mechanisms do not have a significant effect on transfer pricing decisions. Meanwhile, corporate governance, measured by institutional ownership, has a significant effect on transfer pricing. Simultaneously, taxes, corporate governance, and bonus mechanisms influence transfer pricing decisions. These findings indicate that corporate governance mechanisms play an important role in supervising managerial policies related to related-party transactions.
Predicting Cryptocurrency Price Direction Using a Hybrid LSTM Encoder and XGBoost Head: Implementation and Evaluation on Ten Major Digital Assets Ade Kurniawan; Muliyono; Hari Suriadi
Journal of Emerging Economics and Business Vol. 1 No. 1 (2025): December
Publisher : Journal of Emerging Economics and Business

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Abstract

The primary challenge in cryptocurrency price prediction lies in the market’s highly volatile, non-linear, and near–random walk behavior, which makes traditional predictive models unable to achieve consistent accuracy. This study aims to develop and evaluate a hybrid model combining Long Short-Term Memory (LSTM) and XGBoost to predict price direction and returns for ten major cryptocurrencies using daily data from 2023 to 2025. Historical data were processed through feature engineering, normalization, and sliding-window sequence construction, and the models were evaluated using TimeSeriesSplit to prevent data leakage. The results show that the hybrid model consistently outperformed both LSTM and XGBoost, achieving an average directional accuracy of 58.6%, significantly higher than the baselines (51.7% for LSTM and 53.6% for XGBoost). The average RMSE of 0.0289 indicates stable return predictions without systematic bias. Statistical validation through paired t-tests and McNemar tests confirmed the significance of the improvement at p < 0.001. A trading simulation using a 1-day holding period produced an annualized return of 41.5% with a Sharpe ratio of 1.12, outperforming the buy-and-hold strategy. These findings highlight that integrating LSTM’s temporal representation with XGBoost’s non-linear learning capabilities is an effective and computationally efficient approach for cryptocurrency price forecasting, offering practical value for the development of algorithmic trading systems.
Sales Strategies of KFC Jakal in Addressing Boycott Challenges Related to Geopolitical Issues Influencing Consumer Perceptions Nur Mentari; Yessi Aldriani; Yoserizal
Journal of Emerging Economics and Business Vol. 1 No. 1 (2025): December
Publisher : Journal of Emerging Economics and Business

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Abstract

KFC is a global fast-food restaurant chain originating from the United States, widely recognized for its primary product, fried chicken. This study aims to explain the sales strategies employed to address the impact of boycott-related issues on product sales. The object of this research is the KFC outlet located in the Jakal area of Yogyakarta. This research employs a qualitative research approach. The data used in this study were collected from various journal articles and references obtained from multiple online media sources. The findings of this study indicate that several strategies can be implemented by KFC Jakal Yogyakarta to improve its sales performance amid boycott-related challenges. These strategies include product innovation, digital acceleration to enhance customer experience, and improving human resource quality to provide better customer service. Additionally, the company should actively communicate to the public that KFC is not involved in supporting Israel, while also engaging in humanitarian assistance initiatives for Palestinian communities. This study recommends that future researchers conduct further investigations on the importance of ensuring that all employees comply with company Standard Operating Procedures (SOPs) as part of efforts to strengthen organizational performance and service quality.
Intellectual Capital, Corporate Social Responsibility and Financial Performance: Evidence from Indonesian Banks Hari Suriadi
Journal of Emerging Economics and Business Vol. 1 No. 1 (2025): December
Publisher : Journal of Emerging Economics and Business

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Abstract

This study aims to examine the effect of intellectual capital and corporate social responsibility on the financial performance of banking companies listed on the Indonesia Stock Exchange during the period 2021–2024. This study employs a quantitative approach using secondary data from annual reports and sustainability reports of 18 listed banks, resulting in 72 firm-year observations. Financial performance is measured by Return on Assets (ROA), intellectual capital is proxied by the Value Added Intellectual Coefficient (VAIC™), and corporate social responsibility is measured using the CSR Disclosure Index based on GRI Standards. Data are analyzed using multiple linear regression after classical assumption tests. The results indicate that intellectual capital has a statistically significant negative effect on financial performance, while corporate social responsibility does not have a significant effect on ROA. Simultaneously, intellectual capital and CSR do not significantly explain variations in bank profitability during the observation period. This study extends the Resource-Based View and Legitimacy Theory by showing that the financial impact of intellectual capital and CSR is context-dependent and not always reflected in short-term accounting performance. The study is limited to accounting-based performance measures and a short observation period. The findings suggest that banks should manage intellectual capital and CSR from a long-term strategic perspective.

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