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Journal of Accounting and Management Innovation
Published by Universitas Pelita Harapan Medan
ISSN : 25485709     EISSN : 25484990     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Journal of Accounting and Management Innovation is a publication managed by Business school with Research and Community Services Center of Universitas Pelita Harapan Medan. This publication is a means to diseminate and develop expertise on the area of management, accounting, hospitality whether it is theroretically or applied sciences. Lecturer, researcher and practitioner are encouraged to publish their study in this publication.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 4, No 2 (2020)" : 12 Documents clear
EXPLANATORY ANALYSIS OF FINANCIAL PLANNING ON HOUSEHOLD FINANCIAL BEHAVIOR Andoko Andoko; Yenni Martok
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The purpose of this study is to analyse financial planning on the financial behaviour of household. Research method is using library research. From the discussion, it can be concluded that financial planning is the tool for the financial decision making for family.  Financial planning is the process where someone can fulfil the requirement of daily life. It will be done by doing or implementing according to the planning process that he understand. Financial planning is very important to make sure that the life will be better for the people.  Household financial behaviour is important to wealth building. Ignorance of financial concepts involves great uncertainty about the future. Financial planning has positive effects to financial behaviour of household entities. Financially secure families are able to contribute and foster community economic development.Keywords: Financial Planning, Household Financial Behaviour  AbstrakPenelitian bertujuan untuk menganalisa perencanaan keuangan pada perilaku keuangan rumah tangga. Metode penelitian menggunaka penelitian kepustakaan. Dari pembahasan penelitian ini, dapat disimpulkan bahwa perencanaan keuangan dapat disimpulkan bahwa literasi keuangan dan perencanaan keuangan dapat disimpulkan bahwa literasi keuangan dan perencenaan keuangan adalah alat untuk membuat keputusan keuangan di keluarga. Perencanaan keuangan adalah suatu proses dimana seseorang dapat memenuhi kebutuhan dari kehidupan sehari hari. Itu akan dilakukan dengan pengerjaan atau implemntasi dari proses perencanaan yang dia mengerti. Perencanaan keuangan sangatlah penting untuk memperhatikan hidup seseorang menjadi baik untuk orang lain. .Perilaku keuangan rumah tangga penting untuk pembangunan kekayaan. Ketidaktahuan pada konsep keuangan melibatkan ketidakpastian yang besar di masa depan. Perencanaan keuangan mempunyai efek yang positif ke perilaku keuangan rumah tangga. Keluarga yang aman secara keuangan dapat memberikan kontribusi dan mendorong pembangunan ekonomi dalam komunitas.  Keywords:  Perencanaan Keuangan, Perilaku Keuangan Rumah Tangga
PENGARUH EFEK IKLAN ENDORSEMENT TERHADAP NIAT KONSUMEN UNTUK BERBELANJA ONLINE DI KOTA BATAM Golan Hasan
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The purpose of this research was to find out and study the online buying behavior influenced by advertising or endorsement of celebrities in social media trading. Online purchase intentions were in Batam influenced by celebrity endorsement advertisements using variable trust in online shopping, convenience of online shopping, customer services offered by online shopping and subjective norm as independent variables, attitude towards online shopping as intervening variables, intention to shop online as dependent variable.There were 400 sample respondents used in this study obtained from students and residents in Batam using the selection of purposive sampling method and the data collected is processed using a partial least square (PLS) program.The results of this study explain that online shopping intentions are influenced by endorsement advertising through social media, the variable trust in online shopping has significant effect on intention to shop online. Trust in online shopping has a significant effect on attitude towards online. Convenience of online shopping has a significant effect on attitude towards online. The dependent variable intention to shop online and convenience of online shopping have significant effect on intention to shop online. Customer services of offered by online shopping has significant effect on intention to shop online. Customer services of offered online shopping have significant effect on attitude towards online. Independent variable intention to shop online, attitude towards online shopping have no significant effect on intention to shop online and lastly subjective norm has no effect on intention to shop online.Keywords:Endorsement, Intention To Shop Online

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