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Faktor- Faktor Yang Mempengaruhi Consumer Buying Behavior Terhadap Penjualan Properti di Kota Batam Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 2 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

This research aims on analyzing components effecting customer buying behavior which is measured by brand image, advertisement, service quality, and price on customer buying behavior.  The research object is population of Batam city. Using probability sampling method, samples that meet the requirements are 300 respondence. The data are then analyzed using Statistical Package for Social Sciences (SPSS). The result indicates that advertisement have no significance effect on customer buying behavior. While brand image, service quality, and price have significance effect on customer buying behavior. Keywords: Brand Image, Advertisement, Service Quality, Price, Customer Buying Behavior
Faktor-faktor yang Mempengaruhi Masyarakat untuk Menggunakan Mobile Payment pada Online Shop di Batam Golan Hasan
Journal of Sustainable Business Hub Vol. 1 No. 1 (2020): Journal of Sustainable Business Hub
Publisher : Perkumpulan Dosen Manajemen Indonesia

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Abstract

The purpose of this research is to find out what are the factors that influence behavioural intention to adopt in using mobile payment (m-payment). The factors are perceived usefulness variables, perceived ease of use, compability, subjective norms, perceived risk, perceived trust and perceived cost.The object of this research is an online shop at Batam. The population was community who had used a mobile payment while doing their online shopping. The total of questionnaires were 260 sheets.Based on the data processing using the SPSS program, perceived usefulness, perceived ease of use, compatibility, subjective norms, perceived risk, perceived trust and perceived cost affect the behavioral intention to adopt.
Pengaruh Rasa Kagum Terhadap Kepuasan Wisata Saat Berkunjung ke Wisata Religi di Kota Batam Golan Hasan; Herman
Journal of Sustainable Business Hub Vol. 1 No. 2 (2020): Journal of Sustainable Business Hub
Publisher : Perkumpulan Dosen Manajemen Indonesia

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Abstract

Kota Batam merupakan kota yang terkenal dengan sektor wisatanya, banyak orang dari luar negara berkunjung ke kota Batam dikarenakan banyak tempat wisatanya. “Kekaguman” merupakan pengalaman yang paling dinanti oleh wisatawan. Studi ini menyelidiki bagaimana emosi kekaguman wisatawan diinduksi ketika wisatawan mengunjungi tempat religi. Penelitian ini dilakukan untuk mengetahui pengaruh saat rasa kagum timbul dari suasana religi dan pemandangan sekitar terhadap kepuasan wisata. Penelitian ini tergolong jenis penelitian kuantitatif yang menegaskan prinsip objektivitas secara seksama, pengumpulan data dengan cara membagikan kuesioner kepada wisatawan yang mengunjungi tempat wisata religi di kota Batam. Menggunakan perangkat lunak IBM SPSS Statistic 23.0 untuk menganalisis data demografi responden dan juga Smart PLS 3.0 sebagai alat bantu dalam menganalisis data umum responden. Beberapa variabel yang dipercaya memiliki dampak pada pembentukan rasa kagum wisata saat mengunjungi tempat wisata religi, yaitu variabel persepsi suasana religi dan persepsi lingkungan alam sekitar dengan variabel kekaguman sebagai mediasi kedua variabel tersebut. Hubungan mediasi menuju variabel kekaguman dimoderasi oleh tipe pengunjung (peziarah dan duniawi). Hasil penelitian menunjukkan bahwa rasa kagum dapat memicu kepuasan wisata yang ada pada wisatawan tersebut saat mengunjungi wisata religi di kota Batam. Keputusan untuk menggunakan variabel – variabel yang disebutkan sebelumnya adalah dikarenakan penelitian sebelumnya yang memberikan gambaran umum untuk masalah yang akan dipelajari.
DEFENCE MECHANISM OF THE MAIN CHARACTERS IN “WUTHERING HEIGHTS” BY EMILY BRONTE: PSYCHOLOGICAL APPROACH Golan Hasan
HOLISTICS Vol. 10 No. 20 (2018): HOLISTICS JOURNAL HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research is about defence mechanism of the main characters of Wuthering Heights novel written by Emily Bronte. This research used psychology of literature approach to analyse the characters of intrinsic element of this fiction. It describes and identifies psychology of the main characters; Heathcliff and Catherine, by using the theory of Sigmund Freud (1961) which is divided into three psychic zones id, ego and superego. Thus, this research focuses on the plication of defence mechanism into the main characters of the novel Heathcliff and Catherine which described in the novel. In this research, the author applies qualitative method to analyse the novel and to find out the description of defence mechanism in Heathcliff and Catherine.
Analisa Ekspansi Fast Food Richeese Factory Ke Negara Cina Golan Hasan; Ervi Scorpianti; Jessy; Ricky Wibowo
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i3.10101

Abstract

Bisnis dalam skala internasional membutuhkan inovasi dan pengembangan kemampuan yang kompeten. Perbedaan pasar yang dituju dan peluang yang kecil dapat menyebabkan kegagalan bagi bisnis yang ingin menembus pasar global. Meski demikian, salah satu perusahaan yang dianggap mempunyai potensi untuk menembus pasar global ialah PT Richeese Kuliner Indonesia yang bergerak dibidang restoran layanan cepat saji yang lebih dikenal sebagai Richeese Factory. Dengan lebih dari 73 cabang yang berada di hampir seluruh penjuru Indonesia Richeese Factory terbukti dapat menyajikan sajian yang dapat dinikmati dan berkesan di masyarakat Indonesia. Tujuan dari penelitian ini untuk melihat dan menganalisa potensi dari Richeese Factory untuk masuk ke Negara Cina. Penelitian ini dilakukan dengan menggunakan metode kualitatif deskriptif dengan metode pengumpulan data sekunder. Hasil dari penelitian ini menunjukkan bahwa Richeese Factory mungkin saja mengalami kendala jika ingin masuk ke pasar Cina, dikarenakan tipikal masyarakat Cina yang menghindari ketidakpastian dan perbedaan. Richeese Factory sebagai salah satu brand bisnis yang tidak berasal dari Cina akan kesulitan dalam menghadapi tipikal masyarakat Cina. Akan tetapi, hal ini tidak menjadikan masuknya Richeese Factory ke pasar Cina mustahil. Dengan mengadakan pertimbangan dan persetujuan antara kedua belah pihak, hal ini bisa terjadi. Konsep ini akan diberi judul “Analisa Ekspansi Fast Food Richeese Factory Ke Negara Cina”.
Penerapan Sistem ERP pada UMKM Zevenstore Di Kota Batam Golan Hasan; Agika Wasinta Br Sembiring; Rahel Nur Hamidah; Estefania Estefania; Eva Noorliana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.784

Abstract

This research focuses on implementing the Enterprise Resources Planning (ERP) system in Zevenstore micro, small and medium enterprises. This study aims to analyze the Enterprise Resources Planning (ERP) system in integrated business management applications used by industry to perform all its functions such as Planning, Production Management, Sales Management, Financial Management, Human Resources. descriptive. data collection method using primary data and secondary data. The result of the research is that in determining the success of ERP, there are 5 criteria in the Zevenstore ERP module selection process, the first is the criteria for adjustment to needs, technical criteria, cost and budget criteria, service and support criteria, and the last is conformity criteria.
PENGARUH ELECTRONIC WORTH OF MOUTH TERHADAP CITRA PERUSAHAAN GADGET DI KOTA BATAM Golan Hasan; Karina Karina
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18341

Abstract

In conducting of this research, has the purpose of knowing the factors that influence purchase intention. eWOM Credibility, eWOM Quality, eWOM Quantity, Corporate Image as mediating role are factors that will be examined and analyzed. The object of this research is smartwatch that ocated in Batam City with certain criteria that using media social active. Purposive sampling is the method in this study, selected are adjusted to the research objectives. The data analysis in this research is  PLS-SEM (Partial Least Square Structural Equation Modelling). The result of this research is indicate that the eWOM Quality, eWOM Quality, Corporate Image are able to influence significantly on Purchase Intention while eWOM Credibility doesn’t have a strong effect and maybe influence by other variables on Purchase Intention. In addition Corporate Image’s able to mediate eWOM Credibility, eWOM Quality, eWOM Quality and Purchase Intention.
MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM Golan Hasan; Dennis Lim
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 2 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i2.19025

Abstract

Social Networking is used by a lot people in this world so they still can connected with their families, friend and customer. Some people used to tell their families or friend what’s their dailies do by putting a picture selfie. The most important part where there’s a people use Social Networking as business purpose like make adversiting for their business without use any capital.The purpose of the study was investigated how far the effect of electric Word Of Mouth (eWOM) inside social networking sites (facebook) on consumer purchase intention through mobile phone.This study produced existing literature of electric Word of Mouth, Value co-creation, and customer behavior in social networking sites and with our search will help marketers to develop a new ways to share their product information on networking sites.
Faktor-Faktor yang Mempengaruhi Minat Nasabah dalam Berpartisipasi pada Koperasi Simpan Pinjam di Batam Golan Hasan; Jenny Catherine
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.678

Abstract

Koperasi simpan pinjam memainkan peranan yang penting terhadap perkembangan ekonomi masyarakat di Indonesia. Tujuan utama didirikannya koperasi adalah menjadi motor penggerak ekonomi nasional adalah untuk melindungi kesejahteraan masyarakat dan telah memperluas pendiriannya hingga saat ini. Dengan tujuan membantu anggotanya, koperasi perlu meningkatkan kinerjanya. Namun ada beberapa kendala yang muncul terkait kelemahannya, terutama dalam pengelolaan, keuangan dan partisipasi anggota. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kinerjanya melalui perencanaan strategis dan partisipasi anggota.
Faktor- Faktor Yang Mempengaruhi Consumer Buying Behavior Terhadap Penjualan Properti di Kota Batam Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 2 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

This research aims on analyzing components effecting customer buying behavior which is measured by brand image, advertisement, service quality, and price on customer buying behavior.  The research object is population of Batam city. Using probability sampling method, samples that meet the requirements are 300 respondence. The data are then analyzed using Statistical Package for Social Sciences (SPSS). The result indicates that advertisement have no significance effect on customer buying behavior. While brand image, service quality, and price have significance effect on customer buying behavior. Keywords: Brand Image, Advertisement, Service Quality, Price, Customer Buying Behavior