JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
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ANALYSIS OF EMPLOYEE ENGAGEMENT AND COMPANY PERFORMANCE
Silalahi, Immanuel Maradopan;
Saerang, David P.E.;
Mekel, Peggy A.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3594
Employee could be a competitive advantage of a company if company manages its employees well. The success of a company could be seen from how a company manages their employees and engages their employees. Most of big companies put their employees in top priority in order to keep their top performance. These big companies manage their employees and try to engage their employees so that their employees could generate high performance. In this study, employee engagement is the factor to examine the company performance. The aim is to examine the influence of employee engagement to employee performance and company performance. Theories that are supporting this research are human resource management and theories of employee engagement from other researchers. This research is a literature review research using qualitative method. From several of researches about employee engagement, this research finds that employee engagement has positive relationship with company performance. The environment of the company, such as the physical space and climate of the environment support the employee engagement process. The person itself, such as the personality, the physical traits, the emotion of the person, also support the process of employee engagement. Keywords: employee engagement, company performance
FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KREDIT INVESTASI PADA BANK UMUM DI PROVINSI GORONTALO
Djafar, Sherly;
Kalangi, Josep B;
Tenda, Avriano R
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v2i1.3572
Krisis ekonomi Nasional yang pernah terjadi masih dapat dirasakan oleh masyarakat pada saat ini. Fungsi dan peran sektor perbankan dalam pertumbuhan ekonomi sangatlah penting. Untuk itu baiknya pihak bank terus mengembangkan kompetensi di bidang kredit. Penelitian yang dilakukan di Provinsi Gorontalo ini bertujuan untuk mengetahui seberapa besar peran Suku Bunga Kredit Investasi (SBK) dan Produk Domestik Regional Bruto (PDRB) Terhadap permintaan kredit Investasi pada Bank ? Bank Umum di Provinsi Gorontalo periode 2006 - 2012. Teknik analisis yang digunakan adalah model analisis regresi linear berganda dengan Metode Ordinary Least Square (OLS). Hasil penelitian menunjukkan bahwa SBK berpengaruh negatif dan signifikan terhadap permintaan kredit Investasi serta PDRB berpengaruh positif dan signifikan terhadap permintaan kredit Investasi. Hasil Estimasi dari model regresi dalam penelitian ini menunjukan SBK dan PDRB mampu menjelaskan permintaan Kredit Investasi. Dilihat dari hasil penelitian, maka disarankan Manajemen bank umum sebagai penyedia kredit Investasi, diharapkan mampu untuk menjaga tingkat suku bunga berada pada taraf yang normal. Kata kunci: Kredit Investasi, Suku Bunga Kredit Investasi (SBK), Produk Domestik Regional Bruto (PDRB)
FACTORS DRIVING THE USE OF MOBILE BANKING AT PT. BANK CENTRAL ASIA (TBK) MANADO
Langelo, Jessica L.H.P.;
Pandowo, Merinda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3577
Information technology is fundamentally changing the banking industry worldwide. Understanding of how demographic characteristics, social factors, and perceptions and influence consumer attitudes toward mobile banking adoption can allow banks to create solutions and plans to attract consumers to use their mobile banking services, thus enabling them to gain a greater share in the market banking. Especially in the banking market as the current BCA Manado where rapid development. is able to create ease and satisfaction to consumers who use these services. The population are 100 respondent of BCA consumers. The method used in this study is a quantitative method by distributing questionnaires to obtain primary data. The results which explains that there are twelve variables that encourage consumers to use the BCA bank (m-BCA services) which then formed five factors and there are eight factors that had no significant effect on the use of mobile banking services BCA Manado region. Five factors are formed service, trust, promotion Enriching mobile, and function of mobile banking, while eight variables significantly the cost is customer, customer behavior, customer satisfaction, reliability, perceived usefulness, real time to access and perceived ease of use. Keyword: mobile banking, trust, promotion, enriching mobile, function
KUALITAS LAYANAN PENGARUHNYA TERHADAP KEPUTUSAN MENGGUNAKAN INTERNET DI WARNET KELURAHAN KAIRAGI II
Kansil, Janrilous M.;
Sepang, Jantje L.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3593
Keberhasilan suatu perusahaan tercermin dari kemampuannya dalam memberikan kepuasan kepada pelanggan. Kualitas pelayanan dapat diketahui dengan cara membandingkan persepsi para konsumen atas pelayanan yang diterima dengan pelayanan yang mereka harapkan. Kepuasan adalah perasaan senang atau kecewa seseorang yang muncul setelah membandingkan antara persepsi/kesannya terhadap kinerja (atau hasil) suatu produk. Loyalitas konsumen adalah komitmen pelanggan bertahan secara mendalam untuk melakukan pembelian ulang produk baik barang atau jasa secara konsisten di masa yang akan datang meskipun pengaruh situasi usaha pemasaran berpotensi merubah perilaku. Metode penelitian asosiatif digunakan dengan tujuan untuk mengetahui pengaruh antar variable dengan teknik analisis regresi liniear berganda. Populasi penelitian sebanyak 13.224 pelanggan warnet di Kelurahan Kairagi II dan sampel yang digunakan sebanyak 100 responden. Hasil penelitian menunjukkan Kualitas Layanan, yaitu Bukti Fisik, Keandalan, Daya Tanggap, Jaminan, dan Empati berpengaruh baik secara simultan maupun parsial terhadap Keputusan Pembelian. Sebaiknya pengelola warnet meningkatkan dan mempertahankan kualitas layanan, sehingga konsumen merasa puas dan akan kembali untuk menggunakan jasa warnet. Kata kunci: kualitas layanan, keputusan pembelian
CONSUMER PERCEPTION, BRAND EXPERIENCE AND PURCHASE INTENTION OF CHINESE MOBILE PHONES IN MANADO
Limbongan, Milka Yodiah;
Saerang, David Paul Elia;
Mekel, Peggy Adeline
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v2i1.3675
The growth of mobile phone users are increasing tremendously every year. The fact also shows that many vendors compete to sell mobile phone products including Chinese vendors. With the cheap image of Chinese products and their product quality have raised the issue to investigate the perception among customer and brand experience that people got. The aim of this study is to analyze the impact of consumer perception and brand experience on purchase intention of Chinese mobile phones in Manado. This study implements qualitative research, and there are 8 informants as research samples. The result shows that both, consumer perception and brand experience give an influence to people to have intention to purchase Chinese mobile phones and also shows that brand experience give the most influence to people not only to have intention but also to decide to purchase product. This research suggests Chinese mobile phones seller to build a good perception about Chinese mobile phone in terms of quality and drafting various managerial strategies to increase the purchase intention, by emphasizing the different perspectives of customer brand experience. Keywords: consumer perception, brand experience, purchase intention
ANALYSIS OF KNOWLEDGE MANAGEMENT IN IMPLEMENTING HUMAN RESOURCE POLICY AT UNIVERSITY OF CANTERBURY, NEW ZEALAND
Tenglewier, Michael Morljaya;
Saerang, David Paul Elia;
Mekel, Peggy Adeline
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3676
Nowadays, in the complex and rapidly changing environment, innovation plays a critical role in enabling a firm to obtain a sustainable competitive advantage. While it is often happen that the desired competitive strategy/Human Resource Policy(which is planned in the corporate level of organization) is not met with the actual Human Resource practice at the operational level of organization. This problem can leads to the failure in achieving the intended organizational performance/a sustainable competitive advantage. The research objective is to analyze the role of knowledge management activities in affecting the implementation of human resource policy to become the desired human resource practice. This research uses qualitative approach and descriptive method. The population of this research is the management of University of Canterbury and the sample is an interview with Mr. Paul O’Flaherty as University of Canterbury’s Human Resource Director. The result shows that the knowledge management activities, such as employee participation, play a critical role in enabling the University of Canterbury to obtain their desired competitive strategy/desired human resource practice. Keywords: knowledge management, human resource policy
KUALITAS PELAYANAN DAN NILAI PELANGGAN PENGARUHNYA TERHADAP LOYALITAS NASABAH BANK BTN PADA KANTOR KAS UNSRAT
Katiandagho, Steven P.;
Mandey, Silvya L.;
Loindong, Sjendry
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3579
Loyalitas nasabah akan dapat terpenuhi apabila perusahan dapat memberikan jasa dan produk yang terbaik. PT. BTN persero Tbk, merupakan salah satu instansi perbankan yang mulai berkembang pesat pada bidangnya. Menjadi perusahaan yang berkembang PT. BTN persero Tbk, dituntut untuk memberikan jasa dan produk yang terbaik dan inovatif baik dalam kualitas pelayanan yang diberikan serta nilai-nilai yang ditawarkan untuk mendapatkan nasabah yang loyal. Tujuan penelitian ini membahas tentang Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Loyalitas Nasabah PT. BTN persero Tbk Cabang Manado Kantor Kas UNSRAT. Dengan menggunakan metode penelitian asosiatif kausal dimana metode ini digunakan untuk mengetahui pengaruh variabel kualitas pelayanan dan nilai pelanggan terhadap loyalitas nasabah. Populasi yang diambil sebanyak 245 nasabah dengan sampel penelitian yang digunakan sebanyak 78 responden. Hasil penelitian menunjukan Kualitas Pelayanan dan Nilai Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Nasabah PT. BTN persero Tbk Cabang Manado Kantor Kas UNSRAT. Dengan demikian loyalitas nasabah diharapkan dapat meningkat bila kualitas pelayanan dan nilai pelanggan ditingkatkan. Kata kunci: kualitas pelayanan, nilai pelanggan, loyalitas nasabah.
THE APPLICATION OF CAMEL MODEL ON BANKS LISTED IN INDONESIA STOCK EXCHANGE PERIOD 2008-2010
Porawouw, Michelle Anastasya;
Pangemanan, Sifrid S.;
Mekel, Peggy A.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3581
Bank is an institution that serves as a financial intermediary between the parties who have funds with those who need funds as well as an institution that serves smooth traffic flow payments. The objectives of this research are mostly to analyze the influence of CAMEL model effect simultaneously on earnings and to identify the most significant factor of CAMEL model partially on earnings in go public banks listed on Indonesia Stock Exchange 2008-2010 periods. Meanwhile, types of the research that used in this paper are causal-comparative study and Multiple Linear Regression. Data used in this study is a secondary data that is obtained from the journal of research affiliated with CAMEL ratio such as: Capital Adequacy Ratio (CAR), Asset Quality (AQ), Operating Expense to Operating Income (OEOI), Loan to Deposit Raito (LDR) and the financial statements data from 15 banking companies listed in Indonesia Stock Exchange during 2008-2010. Hypothesis test shows that there are an influence simultaneously and partially of Capital Adequacy Ratio (CAR), Assets Quality, Operating Expense to Operating Income (OEOI), and Loan to Deposit Raito (LDR) on profitability. However, both of every bank managers and the researcher need to recover more indicators to clearly perceive an accurate level of approaches in terms of measuring the bank’s healthy. Keywords: CAMEL model, profitability
ANALYZING THE PERSONAL FACTORS INFLUENCING PURCHASE DECISION OF SAMSUNG SMARTPHONE IN MANADO
Silaban, Daniel P.;
Saerang, David P.E.;
Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v2i1.3571
Smartphone is one of the highest in demand human needs nowadays, and especially in Indonesia, Samsung is one of the largest companies that feed the needs of the market. There are a number of Smartphone brands that existed in the market, the basic reason why people buy Smartphone are the same, but the real question, which is why people choose to buy Samsung while the rest purchase other brand is going to be elaborated in this research. The objectives of this research are to analyze the personal factors influencing the purchasing behavior of Samsung Smartphone in Manado and identify factors that have dominant effect on personal factors influencing the purchasing behavior of Samsung Smartphone in Manado. To achieve these objectives, the Associative method is utilized to derive the association between two variables or more with Multiple Linear Regression Analysis as the tool. After an examination of 100 respondents the result of the research shows Personal factors which are Age and Life Stage, Occupation, Lifestyle, and Personality. Personality has a significant effect in the purchase of Samsung Smartphone in Manado. This research indicated that the personal factors influence the purchase of Samsung Smartphone in Manado. Therefore, Samsung should be considering a strategy to maintain company’s performance. Keywords: age and life stage, occupation, lifestyle, personality, purchasing decision.
KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN PENGARUHNYA TERHADAP KESETIAAN MEREK KENTUCKY FRIED CHICKEN (KFC) MEGAMALL MANADO
Ngutji, Elfri;
Tumbel, Altje;
Rotinsulu, Jopie J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.2.1.2014.3578
Persaingan yang ketat mengharuskan perusahaan memberikan kualitas pelayanan yang lebih tinggi dari para pesaing secara konsisten dan memenuhi harapan pelanggan. Kepuasan konsumen perlu dipelihara dan ditingkatkan agar dapat menciptakan dan mempertahankan kesetiaan terhadap merek. Bila konsumen memperoleh kepuasan dari pembeliannya akan suatu produk maka hal tersebut akan menciptakan sikap positif terhadap merek tersebut sehingga konsumen akan melakukan pembelian. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan kepuasan konsumen terhadap kesetiaan merek pada KFC Megamall Manado. Metode penelitian yang digunakan adalah metode Asosiatif yang bertujuan untuk mengetahui hubungan antara variabel. Populasi sebanyak 310 konsumen dan sampel yang digunakan sebanyak 100 responden. Hasil penelitian menunjukan kualitas pelayanan dan kepuasan konsumen berpengaruh terhadap kesetiaan merek  pada KFC Megamall Manado dengan nilai yang signifikan. Kepuasan konsumen merupakan variabel yang dominan pengaruhnya dalam model penelitian. Kata kunci: kualitas pelayanan, kepuasan konsumen, kesetiaan merek