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Contact Name
Joy Elly Tulung
Contact Email
joy.tulung@unsrat.ac.id
Phone
+6282311115902
Journal Mail Official
emba@unsrat.ac.id
Editorial Address
FEB UNSRAT
Location
Kota manado,
Sulawesi utara
INDONESIA
JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Articles 11 Documents
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KEBIJAKAN HUTANG, STRUKTUR KEPEMILIKAN DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN FOOD AND BEVERAGE DI BURSA EFEK INDONESIA Bansaleng, Resky D.V.; Tommy, Parengkuan; Saerang, Ivonne S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.173 KB) | DOI: 10.35794/emba.2.3.2014.5663

Abstract

Kebijakan dividen adalah sebuah keputusan yang harus diambil oleh perusahaan untuk menentukan apakah laba yang diperoleh perusahaan akan dibagikan kepada pemegang saham sebagai dividen atau akan ditahan dalam bentuk laba ditahan yang kemudian akan digunakan sebagai pendanaan untuk investasi kedepan. Kebijakan dividen dalam penelitian ini dijelaskan dengan Dividend Payout Ratio (DPR). Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan hutang, struktur kepemilikan dan profitabilitas terhadap kebijakan dividen pada perusahaan food and beverages yang terdaftar di BEI tahun 2007-2011. Metode analisis yang digunakan adalah metode asosiatif dengan teknik analisis Regresi Linier Berganda. Populasi penelitian berjumlah 18 perusahaan dan sampel sebanyak 5 perusahaan. Hasil analisis menunjukan Kebijakan Hutang, Struktur Kepemilikan, dan Profitabilitas secara simultan berpengaruh signifikan terhadap kebijakan dividen. Sedangkan secara parsial, kebijakan hutang dan profitabilitas berpengaruh signifikan terhadap kebijakan dividen, sementara struktur kepemilikan tidak berpengaruh signifikan terhadap kebijakan dividen. Manajemen sebaiknya lebih meningkatkan kinerja perusahaan sehingga diharapkan dapat meningkatkan kemampulabaan agar dapat membayarkan dividen serta kewajiban perusahaan lainnya. Kata kunci: kebijakan dividen, kebijakan hutang, struktur kepemilikan, profitabilitas.
ANALISIS KINERJA KEUANGAN, UKURAN PERUSAHAAN, ARUS KAS OPERASIONAL PENGARUHNYA TERHADAP EARNING PER SHARE Uno, Mohamad Barlianta; Tawas, Hendra; Rate, Paulina Van
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.593 KB) | DOI: 10.35794/emba.v2i3.5656

Abstract

Era perdagangan bebas yang semakin meluas dewasa ini mengakibatkan pangsa pasar Indonesia semakin meningkat. Banyaknya produk yang laku terjual tentunya akan semakin menguntungkan perusahaan. Hal ini menjadi stimulan bagi para pemodal untuk menanamkan modalnya ke dalam perusahaan otomotif di Indonesia. Earning per share merupakan ukuran profitabilitas perusahaan yang menjadi dasar penetapan tujuan perusahaan. Ukuran itu menjadi dasar pertimbangan calon investor dalam mengambil keputusan.Informasi mengenai EPS dapat digunakan oleh pimpinan perusahaan untuk menentukan besarnya laba yang akan dibagikan. Penelitian ini bertujuan untuk mengetahui pengaruh ROA, ROE, CR, DER, TA dan CFO terhadap earning per share. Populasi sebanyak 18 perusahaan otomotif yang go public dan sampel yang digunakan sebanyak 4 perusahaan dengan menggunakkan teknik judgement sampling dengan metode penelitian asosiatif. Hasil penelitian menunjukkan secara simultan, ROA, ROE, CR, DER, TA dan CFO berpengaruh signifikan terhadap earning per share. Secara parsial ROA, ROE, CR, dan DER berpengaruh signifikan terhadap earning per share, sedangkan TA dan CFO tidak mempunyai pengaruh signifikan.Sebaiknya manajemen perusahaan lebih mengutamakan dana internal terlebih dahulu dibanding menggunakan dana pihak ketiga. Hal ini karena banyaknya risiko yang menjadi beban perusahaan dikemudian hari jika mengambil kebijakan menggunakan dana eksternal.   Kata kunci: kinerja keuangan, arus kas operasional, profitabilitas
ANALYSIS PACKAGE DESIGN AESTHETICS TOWARDS ON FEMALE CONSUMER BUYING DECISION OF VASELINE LOTION Kalangi, Firsie Idelrose; Mekel, Peggy Adeline
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.973 KB) | DOI: 10.35794/emba.2.3.2014.5655

Abstract

Now a day, so many products that already produced by company as unique as possible and creative. Packaging is the one part of product that can attract the consumer or influence the consumer buying decision. Through packaging, costumer will know about the information of product and company through the label on packaging and packaging can show the visual beauty of the product. Product that has a good package design can add value to product itself. The aim of this study is to examine the effects of package design aesthetics on female consumer buying decision of Vaseline lotions with particular emphasis on these variables: package color, instructions, typography and material. This research used quantitative method. The analytical method used was multiple linier regression analysis. The data used in this research is primary data obtain through the questionnaire. The population observed is student female of Sam Ratulangi University who using Vaseline Lotion with sample as many as 100 respondents. Result and conclusions are from all variables of package design aesthetics (Color, Instructions, Typography, and Material), not all aesthetic package design elements has a significant influence on consumer buying decision. Instruction has no significant influence and color is the most influencing variable. Therefore, the management of Vaseline Company should care about package instruction on product. Keywords: product, design elements, consumer buying decision
THE IMPACT OF SOCIAL INFLUENCE AND PRODUCT QUALITY ATTRIBUTES TO CUSTOMER BUYING DECISION OF IPHONE IN MANADO Rumate, Gina Paula
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.154 KB) | DOI: 10.35794/emba.2.3.2014.5664

Abstract

Smartphone be the most desirable mobile phone in the world. Smartphone is a mobile device which is more than merely make and receive phones call, text message, and voice call. The function of smartphone, which not only can be used for make and receive call, text message, or take a picture, but also can be used like a small computer make people have been switching their mobile phone to smartphone. Many people switched their mobile phone to smartphone in Indonesia, made Indonesia was including in top 5 smartphone users in the world. There are 47 million smartphone users in Indonesia, and it will increase until 103, 7 million users in 2017. There are some factors which impact customer buying decision, some of them are social influence and product quality attributes. The main objective of this study is to determine the impact of social influence and product quality attributes to customer buying decision. Associative method is used by this study with technique analysis is multiple regression analysis. The populations of this study are all iPhone users in Manado and as the sample are 100 iPhone users in Manado. The result of this study infer that social influence and product quality attributes have impact to customer buying decision of iPhone users in Manado simultaneously. While partially, only social influence which has impact to customer buying decision. Social influence is impact customer buying decision significantly. This study suggests to the marketers that need to provide smartphone such as iPhone with good quality and up to date style. Because if the the product have good quality and up to date style customer will trust and interest with the product and et the end will decide to buy the product.   Keywords: social influence, product quality attributes, buying decision
ANALYZING FACTORS OF IN-FLIGHT SERVICES OF GARUDA INDONESIA AND BATIK AIR TOWARDS PASSENGERS SATISFACTION Tulandi, Victor Michael; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.387 KB) | DOI: 10.35794/emba.2.3.2014.5658

Abstract

Transportation services play an important role in supporting any activity, of human. Various types of the transportation that we use. Among them, are air transportation or airplane. Talk about the satisfaction of airline passenger, nowadays many airlines competing to provide the best service for the passengers, one of the things that can influence passenger satisfaction is through airline service especially in-flight service. The objective of this research is to identify the factors of in-flight services of Garuda Indonesia and Batik Air that influence passengers satisfaction. The method used in this research is quantitative method by spread out the questionnaire to get the primary data. The population of this research are people in the North Sulawesi in particular Bitung city who ever used the airline services especially Garuda Indonesia and Batik Air with sample as many as 99 respondents. The analysis techniques used to analyze the data is exploratory factor analysis. The results of this research found eight factors, those factors are: in-flight physical environmental, food and beverages, in-flight entertainment service, cabin crew service, in-flight seat comfort, in-flight shopping and aircraft, in-flight reading service, and in-flight safety demonstration. Garuda Indonesia and Batik Air should pay attention to in-flight services and should also seek information related to the desire of passengers so they can provide the best in-flight services for the passengers satisfaction. Keywords: in-flight services, passengers satisfaction
ANALYZING THE EFFECT OF CONSUMERS EMOTIONS ON CONSUMER BEHAVIOR AT MATAHARI DEPARTMENT STORE MANADO Makarawung, Evanglin M.; Mekel, Peggy A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.013 KB) | DOI: 10.35794/emba.2.3.2014.5659

Abstract

Companies have to face all of challenge that happen, utilize all of opportunity and understand all of needs and wants of consumers to get a win in business competition. Development of Department Store in Indonesia showed significant figures in line with the increasing of needs toward fulfillment of a fairly large of consumers’ needs. Emotions are important factor in studying consumption, consumer decision making and consumer behavior. The purpose of this study is to analyze the effect of positive and negative emotions simultaneously and partially. The research method is associative with the analysis technic is multiple linear regression. Consumers who buy and visit at Matahari Department Store Manado are the population of this study and researcher collected 100 respondents as a sample. The result showed both positive and negative emotion effect very significantly on consumer behavior simultaneously and partially. Researcher recommended for management of Matahari Department Store Manado to pay attention deeply on consumers’ emotions. Keywords: emotions, retail management, consumer behavior.
ANALISIS PERILAKU PELANGGAN TERHADAP TAWARAN PRODUK PERHIASAN EMAS PADA PT. PEGADAIAN (PERSERO) CABANG MANADO UTARA Rasubala, Meidy A.; Mandey, Silvya L.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.375 KB) | DOI: 10.35794/emba.v2i3.5661

Abstract

Perusahaan perlu mengetahui perilaku konsumen dalam menjalankan suatu usaha, untuk membantu mengembangkan usahanya sehingga dapat menentukan harga, promosi dan mendistribusikan barang secara baik. Tujuan penelitian untuk mengetahui pengaruh perilaku konsumen pada tawaran produk perhiasan emas dari PT. Pegadaian (Persero) Cabang Manado Utara. Penelitian ini menggunakan metode kualitatif yang berfokus pada perilaku konsumen. Hasil penelitian, sebagian besar konsumen yang membeli produk perhiasan emas pada PT. Pegadaian (Persero) berusia 39 sampai 57 tahun. Banyaknya pelanggan yang melakukan pembelian emas di umur 39 tahun keatas menunjukkan bahwa semakin bertambahnya umur semakin besar minat pelanggan dalam melakukan pembelian emas. Sebagian pelanggan PT. Pegadaian (Persero) melakukan pembelian emas karena keinginan dari diri sendiri tanpa adanya dorongan atau paksaan dari orang lain. Dalam melakukan tawaran produk perhiasan emas sebaiknya PT. Pegadaian (Persero) lebih menekankan pada perilaku pelanggan yaitu melihat apa yang menjadi motivasi, persepsi pelanggan mengenai emas, dan pengetahuan dengan memberikan penjelasan mengenai emas itu sendiri sehingga pelanggan tidak merasa dirugikan dan memiliki keyakinan sehingga dapat mengambil sikap untuk melakukan pembelian emas. Kata kunci: perilaku konsumen, perhiasan emas
SOCIAL INFLUENCE TO CONSUMER BUYING DECISION A QUALITATIVE METHOD ON SAMSUNG GALAXY SERIES CUSTOMERS IN MANADO Rompas, Elwin P; Tumewu, Ferdinand J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.633 KB) | DOI: 10.35794/emba.2.3.2014.5654

Abstract

Consumers tend to do a long process of buying decision in order to buy a luxury product, and this process can be influenced by product attribute offered by the product itself or influenced by social references. The purpose of this study is to analyze the factors which influence consumer buying decision of Samsung Galaxy Series customers in Manado. This research was conducted qualitatively through in-depth interview with 30 informants. All the data and information gathered was analyzed using data Tri-angulation which data were gathered from the interview with difference informants, different places of observation, and review from several literatures of various researchers. The result of this study revealed the buying decision of Samsung Galaxy Series in Manado is mostly influenced by product attribute concern such as quality, design and style, feature, advertisement, and service center. Product attribute becomes the judgment tool in order to guide and help the prospective consumer through decision making process. The study also shows the impact of social influences to consumer buying decision through family members nor friend’s persuasion. It is better for management to improve their product development by developing the quality of product and adding creative features based on consumer’s needs and wants. Keywords: consumer buying decision, product attribute, social influence
ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH ON CONSUMER DECISION MAKING IN SELECTING BANK IN TERMS OF BANK SELECTION CRITERIA Pangemanan, Berfran Louch
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.829 KB) | DOI: 10.35794/emba.v2i3.5660

Abstract

The Existence of bank is increasing steadily and rapidly since its inception in financial business industry, and has big influence direct to the public. For bank institution, customer is crucial consideration that bank must pay attention carefully. In order to keep existing customers and for attracting new customers, every banks needs to identify the criteria on which customers determine their bank selection decision because in world today especially in Manado customer faces a lots of choice in selecting which bank they want to patronize. Hence, the purpose of this study is to examine the significance of bank selection criteria, and how customers rank the factors based on their importance level to patronize banks and banking services. In this research used Analytical Hierarchy Process (AHP) in processing the data. The population in this research is those who have been customers of the banks PT. Bank Mandiri (Persero) Tbk, PT. BRI (Persero) Tbk, PT. BNI (Persero) Tbk, with purposive sampling to 50 respondents. As the finding, PT. Bank Mandiri becomes the most preferred bank compare to the other two in selecting the best bank. In result of overall criteria, the result shows there are three of seven criteria that have the highest scores, which are bank?s reputation, convenient location by bank, and high interest rate. Moreover, bank?s reputation factor becomes the priority criteria to be considered by customer in process decision- making the best bank. Finally, every company in Manado must give more attention to bank selection especially bank?s reputation, convenient location, and high interest rate as the most influence criteria when people decide to patronize a bank. Keywords: consumer decision making, bank selection.
ANALISIS GAYA HIDUP, KUALITAS PRDODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MATAHARI DEPARTMENT STORE MEGA TRADE CENTER MANADO Tampanatu, Gita Anggreiny; Lumanauw, Bode; Tumbuan, Willem JF. Alfa
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.276 KB) | DOI: 10.35794/emba.v2i3.5662

Abstract

Kebutuhan konsumen saat ini sudah mengarah pada gaya hidup yang selanjutnya akan menentukan pilihan-pilihan terhadap suatu barang dan jasa kemudian akan menjadikan seseorang berubah menjadi konsumtif. Konsumen pada umumnya lebih menyukai produk-produk yang kreatif dan inovatif sehingga menuntut suatu perusahaan untuk mampu menciptakan suatu produk yang berbeda yang dapat dilihat dari segi bentuk dan fungsi produk tersebut.  Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, dan kualitas produk secara simultan maupun secara parsial terhadap keputusan pembelian sepatu di Matahari Department Store MTC Manado. Populasi penelitian ini adalah 2.605 konsumen pemakai sepatu dengan sampel 97. Metode pengambilan sampel secara teknik aksidental sampling dengan kriteria yaitu pelanggan sepatu di Matahari Department Store MTC Manado. Analisis data menggunakan regresi linear berganda, dengan uji hipotesis yaitu uji-F dan uji-t. hasil penelitian menunjukkan gaya hidup, kualitas produk berpengaruh positif dan signifikan baik secara simultan dan parsial terhadap keputusan pembelian di Matahari Department Store MTC Manado. Manajemen perusahaan sebaiknya meningkatkan dan mempertahankan pencitraan produk yang dijual, sehingga sesuai dengan gaya hidup dari pembeli/konsumen.   Kata kunci: gaya hidup, kualitas produk, keputusan pembelian

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue