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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362" : 10 Documents clear
PENGARUH HARGA, LOKASI, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO KOMPUTER GAME ZONE MEGA MALL MANADO Sinambow, Sandy; Trang, Irvan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.496 KB) | DOI: 10.35794/emba.3.3.2015.9387

Abstract

Teknologi informasi yang semakin berkembang saat ini menyebabkan munculnya toko-toko yang fokus pada penjualan produk teknologi dan informasi. Hal ini menyebabkan persaingan yang ketat dalam merebut pasar konsumen. Tujuan penelitian ini untuk mengetahui Pengaruh Harga, Lokasi, Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Toko Komputer Game Zone Mega Mall Manado . Populasi penelitian sebanyak 902 konsumen dengan jumlah sampel sebanyak 91 responden. Metode penelitian asosiatif dengan teknik analisis Regresi Berganda. Hasil penelitian menunjukan secara simultan dan parsial Harga, Lokasi, Promosi dan Kulaitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Sebaiknya Pengelola Toko Komputer Game Zone Mega Mall Manado perlu meningkatkan strategi pemasaran usaha di tengah persaingan usaha dan juga perubahan preferensi konsumen yang sangat cepat baik terhadap suatu model, produk, maupun merek tertentu seperti produk-produk teknologi informasi dan komunikasi. Pengelola toko juga perlu fokus pada strategi Harga, Lokasi, Promosi, dan Kualitas Layanan untuk meningkatkan Keputusan Pembelian, penjualan dan pertumbuhan usaha. Kata Kunci: harga, lokasi, promosi, kualitas layanan, keputusan pembelian
INFLUENCE OF BRAND LOYALTY ON CONSUMER SATISFACTION TOWARDS SPORTSWEAR (FUTSAL SHOES) Lodjo, Riefaldo Akwila; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.177 KB) | DOI: 10.35794/emba.3.3.2015.9381

Abstract

Sportswear has become a common and popular category among young people as it identifies them with a more relaxed lifestyle, greater versatility and comfort. Many companies, especially those in the sportswear industry try to enhance brand loyalty among their customers. The purposes of this research is to know the impact of brand loyalty of sportswear based on customer satisfaction on marketing. This research use quantitative research with Multiple Regressions analysis method by using validity and reliability test to measure the data that had been gathered by the questtionnaire. The result shows that Brand Name, Product Quality, Product Style, and Product Promotion influence have significant impact on Consumer satisfaction towards futsal shoes simultaneously.The marketers of sport wear products must consider about the importance Brand Name, Product Quality, Product Style and Product Promotion, regarding with it in advanced. On the other hand, the owner of sport wear products must also evaluate other important factors that affect the consumer satisfaction in regard to the continuity of the business in the future. Keywords: brand name, product quality, product style, product promotion, consumer satisfaction
ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PREFERENCE OF TOYOTA AGYA, DAIHATSU AYLA, HONDA BRIO IN MANADO Handoko, Agnes Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.433 KB) | DOI: 10.35794/emba.3.3.2015.9386

Abstract

The automobile industry in Manado has grown rapidly. So many type of car launched to fulfill the customer need for their daily mobility. Follow the current situation, where price of fuel increasing continously, and pollution level has increase day by day, the car producer react by launched a several type of small car. The purpose of this research are to determine which criteria in the small car is mostly selected by customers and to define which small car that customers like the most. This research used Analytical Hierarchy Process (AHP) to compare each small car. The respondent is 40 people and this research using purposive sampling.The respondent of this research is the people that has an experience ride or drive this three small cars. The result shows that Toyota Agya become the most preferred small car by the consumer, followed by Daihatsu Ayla  and Honda Brio in the last place. Thus, recommendation for Daihatsu Ayla and Honda Brio management as the competitors of Toyota Agya, have to improve their vehicle performance,in order to attract more customer, especially for some criteria that make customer tend to choose Toyota Agya. Keywords: consumer preference, small car, analytical hierarchy process.
ENGARUH MODAL KERJA DAN PROFITABILITAS TERHADAP REALISASI KREDIT PADA CALON DEBITUR PT. BANK MANDIRI (PERSERO) TBK CABANG MANADO Tilung, Gland Mark; Parengkuan, Tommy; Rate, Paulina Van
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.27 KB) | DOI: 10.35794/emba.v3i3.9389

Abstract

Pembangunan ekonomi yang berlangsung di Indonesia saat ini, menuntut berbagai persyaratan untuk mencapai keberhasilan.Hal ini terlihat dari meningkatnya kegiatan perekonomian yang berdampak langsung terhadap peningkatan usaha dan kebutuhan manusia sehingga perusahaan harus mengembangkan usahanya dengan mengajukan pinjaman kredit guna meningkatkan usahanya. Ada beberapa faktor yang mempengaruhi realisasi kredit, dalam penelitian ini meneliti dua variabel saja, yaitu Modal Kerja dan Profitabilitas. Tujuan penelitian untuk mengetahui apakah Modal Kerja dan Profitabilitas berpengaruh terhadap Realisasi Kredit kepada para calon debitur. Objek penelitian adalah calon debitur PT. Bank Mandiri (Persero) Tbk Cabang Manado. Pengambilan sampel dengan teknik purposive sampling, yaitu teknik penentuan sampel dengan pertimbangan tertentu. Sampel yang diambil dari penelitian adalah 10 calon debitur yang permintaan kreditnya diterima oleh Bank Mandiri. Laporan keuangan yang diambil adalah laporan keuangan tiga tahun terakhir. Hasil uji hipotesis dengan teknik analisis Regresi Berganda menunjukkan secara simultan maupun parsial Modal Kerja dan Profitabilitas tidak berpengaruh terhadap Realisasi Kredit. Sebaiknya manajemen Bank Mandiri menganalisis lebih cermat terhadap Modal Kerja dan Profitabilitas calon debitur, agar kredit yang diberikan aman dan dapat menguntungkan pihak bank. Kata kunci: modal kerja, profitabilitas, realisasi kredit.
ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH ON CONSUMER DECISION MAKING TO STAY IN STAR RATING HOTEL IN MANADO CITY Mokodaser, Andreas; Lapian, S.L.H.V. Joyce
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.686 KB) | DOI: 10.35794/emba.3.3.2015.9392

Abstract

Hotel has became the new business that developing quickly in Manado. It is happened due to the Manado tourism city program established by the city government which indirectly opening up the opportunities for the growth of hospitality industry in Manado. The purpose of this study is to analyze the criteria hotel that influence consumer and analyze the most star rating hotel chosen by the people. This research held from May until June 2015 in Manado city. The respondent are 30 person with using purposive sampling technique to determine the respondent. The respondent must have an experience at least spend one night in three star rating hotel (Peninsula, Arya Duta, Novotel). The method used is Analytical Hierarchy Process (AHP) to compare each star rating hotel as the alternatives on each criteria developed based on the star rating hotel criteria and score it by using preference scale. As the result, there are two from four criteria that influence the consumer to choose star rating hotel. Price is the most preferred criteria followed by location in second position. In best hotel result, Peninsula become the best hotel chose by respondent, followed by Arya Duta and Novotel. The star rating hotel management hotel should consider about establish the price adjusted to the location and give the best service to consumer. Keywords : analytical hierarchy process, consumer purchase decision
THE INFLUENCE OF LIKERS AND VIEWERS ON ONLINE SHOP PRODUCT REVIEW IN INSTAGRAM Kangiden, Tri Sutrisno
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.876 KB) | DOI: 10.35794/emba.v3i3.9391

Abstract

Online Social networking websites are very popular and  become a part of life, many firm sees this as an opportunity to target new media  for marketing. The purpose of this research is to find the reasons of using Instagram platform for marketing. The research is conducted from users as well organizations through online survey of  instagram. This research is causal type research uses quantitative method which is using questionnaire as a tool to gather data and analysis. The study is conducted through Instagram and will be implemented on Review product. The results showed a linear relationship in the Multiple Regression model, in the other words all the variables affecting consumer preferences simultaneously. Partial test results showed that variables such as Likers, most have a very significant influence. The marketers used instagram in their marketing process by posting the product review and considering about the importance of Likers influences in advanced to see people's interest. The owner of online shop must also evaluate other important factors that affect the consumer preference, regarding with the continuity of business in the future.   Keywords: marketing, online shop, likers, viewers
PENGARUH PERSEPSI KONSUMEN DAN KEPERCAYAAN TERHADAP PENGGUNAAN JASA ASURANSI PADA ASURANSI JASINDO MANADO Taroreh, Oktavianus; Jorie, Rotinsulu Jopie; Wenas, Rudy
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.423 KB) | DOI: 10.35794/emba.v3i3.9388

Abstract

Persepsi tidak saja penting dalam tahap pemrosesan  informasi namun juga berperan pada pasar konsumsi produk yaitu ketika konsumen melakukan evaluasi atau keputusan pembeliannya apakah konsumen merasa puas atau sebaliknya, penilaian inipun tidak lepas dari persepsi konsumen, sedangkan kepercayaan adalah penilaian hubungan seseorang dengan orang lain yang akan melakukan transaksi tertentu sesuai dengan harapan dalam sebuah hubungan yang penuh tidak ketidakpastian. Tujuan penelitian ini untuk mengetahui pengaruh persepsi konsumen, dan kepercayaan terhadap keputusan penggunaan jasa asuransi. Metode penelitian yang digunakan adalah penelitian ekplanansi jumlah sampel sebanyak 81 sampel, dengan teknik analisa regresi berganda. Hasil penelitian simultan dan parsial persepsi konsumen dan kepercayaan berpengaruh signifikan, dan positif terhadap penggunaan jasa asuransi jasindo. Sebaiknya manajemen perusahaan PT. Asuransi Jasindo perlu terus memperhatikan aspek persepsi konsumen dan kepercayaan. Kata kunci: persepsi konsumen, kepercayaan dan penggunaan jasa asuransi
THE INFLUENCE OF WORK DISCIPLINE, LEADERSHIP, AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. TRAKINDO UTAMA MANADO Dapu, Valensia Angelina Wisti
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.951 KB) | DOI: 10.35794/emba.3.3.2015.9395

Abstract

Human resources play on important role in the grow than development of the organization, because of the potential that exists in man as   talent, creativity, desire and work activities Success or failure of an employee in the work will be known if the company or organization concerned implement performance appraisal system. Performance is the result of work that can be achieved by a person or group of people in an organization, in accordance with the authority and responsibilities of each in an effort to achieve the goals of the organization. This study aimed to analyze the influence of Work Discipline, Leadership and Motivation on Employee Performance PT. Trakindo Utama Manado. This study uses associative method using questionnaires and multiple regression analysis. Data collected through questionnaire distributed to 60 employees of PT. Trakindo Utama Manado. The analysis showed jointly work Discipline, Motivation, and Leadership affect Employee Performance. Discipline and Leadership affects positive and significant impact on Employee Performance. Meanwhile, the Motivation affect positive but not significant on employee performance. The company management is expected to pay attention to Motivation of employees to support increased employee performance . Keywords:discipline, leadership, motivation, employee performance
THE INFLUENCE OF FIRM’S SERVICE, DISSATISFACTION AND CONSUMER CONSIDERATION ON CONSUMER SWITCHING BEHAVIOR FROM TRADITIONAL MARKET TO MODERN MARKET Lumihi, F. Feinny; Pangemanan, Sifrit S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.669 KB) | DOI: 10.35794/emba.3.3.2015.9390

Abstract

Modern market has become a new shopping trend for society. Although the traditional market has occupied an important role for a long time in the life of the community as a place to shop daily products. The purpose of this study to determine the existence a difference of customer dissatisfaction and behavioral factors displacement between a modern market and a traditional market. This study is a causal study, because the questionnaire as a tool to collect data and analysis. Research hypothesis is that there is a difference from the customer dissatisfaction and displacement factor of shopping behavior of modern markets of traditional markets. The observed population is the customer who shopped at Hypermart Mantos and Markets Pinasungkulan Karombasan city of Manado with a sample of 100 respondents. This study analyzed the average of the comparison with independent samples t-test between the modern market to traditional markets. The results showed the average differences between traditional and modern market in terms of consumer dissatisfaction factor and customer behavior occurs displacement from traditional markets to modern market significantly. The seller in traditional markets should improve the quality of products and services to consumers, so as to reduce the displacement. Keywords: poor service, consumer dissatisfaction, consumer consideration, consumer switching behavior
THE INFLUENCE OF BRAND CHARACTERISTIC, COMPANY CHARACTERISTIC, AND CONSUMER BRAND CHARACTERISTIC ON BRAND LOYALTY AT BELLAGIO SHOES PRODUCT IN MANADO Sengkey, Kessy F.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.011 KB) | DOI: 10.35794/emba.3.3.2015.9394

Abstract

Today's modern society also influences people's behavior in purchasing patterns. Brand has played a role in the modern lifestyle. It is an identity and differentiation of a product that promise to consistently provide privileges, benefits, and certain services to consumers. The research aims to examine and analyze the influence of Brand Trust on Brand Loyalty, Case Study: Bellagio Product in Manado. Data collected through distribution of questionnaires to 60 respondents of Bellagio shoes consumer at Mega Mall and Manado Town Square. The analysis of data in this research using the SPSS. Data test technique is used within the research includes validity test and reliability test. Classical assumption test and multiple linear regression analysis to verify and to prove the research hypothesis. Analysis result demonstrates that Brand characteristic, Company characteristic and Consumer characteristic altogether have a significant effect on brand loyalty of Bellagio shoes product. Therefore Bellagio shoes store Manado is expected to pay attention to increase more the company characteristics since it become a dominant influence on brand loyalty and it can be controlled directly. Keywords: brand characteristic, company characteristic, consumer brand characteritric, brand loyalty

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue