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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Jurnal Promotif Preventif

S.L.H.V Joyce Lapian

Universitas Sam Ratulangi

Author-ID : 304769

Economics, Econometrics & Finance Education Health Professions Public Health

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PENGARUH STRATEGI COMPETITIVE ADVANTAGE TERHADAP PERILAKU KONSUMEN DI BISNIS RITEL (STUDI PADA INDOMARET DAN ALFAMART, MANADO) Lapian, Stanss Levynna Hermien Verronica Joyce
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol 3, No 2 (2016)
Publisher : Universitas Sam Ratulangi

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Bisnis Ritel secara umum adalah kegiatan usaha menjual aneka barang atau jasa untuk konsumsi langsung atau tidak langsung. Dalam mata rantai perdagangan bisnis ritel merupakan bagian terakhir dari proses distribusi suatu barang atau jasa dan bersentuhan langsung dengan konsumen. Bisnis Ritel di Indonesia secara umum dapat diklasifikasikan menjadi dua yaitu, ritel modern dan ritel tradisional. Tujuan penelitian ini untuk mengidentifikasi pengaruh kualitas pelayanan terhadap perilaku konsumen ritel minimarket, mengidentifikasi strategi-strategi keunggulan bersaing bisnis dan menguji pengaruh strategi keunggulan bersaing ritel minimarket di Indonesia, khususnya di Kota Manado. Penelitian yang bersifat explanatory research ini dilakukan pada gerai Indomaret dan Alfa Mart, di Manado selang Tahun 2016. Hasil penelitian menunjukan bahwa strategi bauran pemasaran yang selama ini dibangun oleh Indomaret dan Alfamart adalah tepat sebagai strategi bersaing. Dalam hal keputusan beli yang dilakukan oleh konsumen, faktor yang paling mempengaruhi keputusan beli konsumen, yakni; tingkat keseringan berbelanja dan tingkat besarnya dana yang dibelanjakan dan faktor penampilan fisik.Kata Kunci: Strategi Competitive Advantage, Perilaku Konsumen, Ritel

COMPARATIVE ANALYSIS OF REWARD AND EMPLOYEE PERFORMANCE BASED ON GENDER AT CENTRAL BANK OF BANK SULUT Oroh, Ryan Vitaly; Lapian, S.L.H.V Joyce; Pandowo, Merinda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 234 - 352
Publisher : Universitas Sam Ratulangi

Employee are the big asset of organization. Employee Performance are have big effect of organization performance. The best way to attract employee performance is rewarding employee. Reward can be tangible such money, bonuses or called extrinsic reward and intangible reward such promotion, holiday or called intrinsic reward. The purpose of this research are to analyzed significant differences in employee performance based on reward between male and female. To achieve the objectives researcher use following instrument depend on the extrinsic reward ,intrinsic reward and employee performance. The target of populationÂ were the employees at Central Bank Of Bank Sulut, in North Sulawesi, Indonesia. And the sample take 100 employees of 140 total employees. Data was collected using questionnaire and analyzed using independent sample t test. The result from the study found there are significant differences in employee performance based on reward between male and female. The study recommended the company should know how the company standard use for determine the reward depend on employee performance. Keywords: intrinsic reward, extrinsic reward

PENGARUH PELATIHAN DAN KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PT. TELKOM Simbar, Priscilia K.; Lapian, S.L.H.V. Joyce; Sendow, Greis .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstrak : Organisasi merupakan wadah bagi sekelompok orang yang bekerja secara terkoordinasi untuk mencapai tujuan bersama. Dalam suatu organisasi terdapat tugas-tugas yang harus dikoordinasikan sehingga dapat mewujudkan tujuan dari organisasi yang telah dibentuk. Setiap organisasi apapunjenisnya membutuhkan aplikasi manajemen dalam mengelolah tugas serta sumberdaya yang dimiliki. Pengelolaan sumber daya tidak hanya terbatas pada sumberdaya fisik ataupun materi tetapi lebih daripada itu adalah pemanfaatan sumberdaya berupa manusia secara optimal. Tujuan penelitian ini untuk mengetahui pengaruh Pelatihan dan Kepemimpinan secara parsial dan simultan terhadap Kinerja Pegawai PT. Telkom. Jenis Penelitian ini adalah jenis penelitian asosiatif. Pengumpulan data menggunakan kuisioner penelitian yang dibagikan kepada 39 responden yang merupakan pegawai PT Telkom Manado. Hasil penelitian menunjukkan Secara simultan dan parsial Pelatihan dan Kepemimpinan berpengaruh signifikan terhadap Kineja Pegawai PT Telkom Manado. Sebaiknya Perusahaan harus mempetahankan dan meningkatkan Pelatihan yang ada akan meningkatkan Kineja Pegawai. Kata Kunci: pelatihan, kepemimpinan, kinerja pegawai

BRAND IMAGE AND PERCEIVED QUALITY ON CONSUMER BUYING DECISION OF SAMSUNG MOBILE PHONE IN MANADO Maindoka, Raiza; Lapian, Joyce; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 2 (2014): Jurnal EMBA, HAL 966 - 1089
Publisher : Universitas Sam Ratulangi

Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous effect of brand images and perceived quality of consumer buying decision. This research, the population refers to people in the city of Manado which used mobile phone brand Samsung with sample size as many as 100 respondents. This research used quantitative analyze by using questionnaires and used Multiple Regression Analysis. Result and conclusion show that brand image and perceived quality have significant effect on consumer buying decision while in the case of simultaneous effect. Brand image has a significant partial effect on consume buying decision while perceived quality has no significant partial effect on consumer buying decision and to analyze the simultaneously and partially effect on consumer buying decision, and it is better to use brand image variable to measure consumer buying decision. Therefore, further studies should widen the variables that can potentially effect consumer buying decision and broaden the scope of respondents not only in the region of Manado, but also can use comparative analysis with surrounded cities of Manado. Keywords: brand image, perceived quality, buying decision

ANALYSIS FACTOR THAT AFFECTING PURCHASE INTENTION CONSUMER TO REDEEM ONLINE COUPONS IN STARBUCKS MANADO TOWN SQUARE 3 Pateh, Yolanda Yunifer; Lapian, S.L.H.V Joyce; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Online Coupons present an exciting new opportunity to target consumers with highly customized offers. Research on the factors influencing attitude and behavioral intention of consumers using mobile coupons is scanty. This research is quantitative type of research which uses primary data obtained through questionnaire and uses Confirmatory Factor Analysis (CFA) as the analytical tool. The population of this research is the consumer that redeem online coupons in Starbucks Manado Town Square 3, where the sample size is taken from 100 consumer. In this research, there are 20 variables that defined as factors that affecting purchase intention consumer to redeem online coupons at Starbucks Manado Town Square 3. There are 20 variables included in the analysis, and the results show that 1variable are not eligible at the time of data management and 19 variables correlate with other variable.The three primary objective of this study are to analyze factor that affecting purchase intention consumer to reedem online coupong.The results of the study show that perceived usefulness, product quality, lifestyle, and social factor influence the behavior and intention of consumers to redeem online coupons. Starbucks Manado Town Square 3 shouldmaintain and improve the product quality and online coupon to attracting of customer attention. Keywords: purchase intention, confirmatory factor analysis, online coupons

THE RETENTION OF COLLEGE STUDENTS MEMBERSHIP BASED ON RELIABILITY AND TANGIBLES OF SERVICE QUALITY ON FITNESS CENTER IN MANADO Mailoa, Willem; Lapian, Joyce S. L. H. V.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 477 - 597
Publisher : Universitas Sam Ratulangi

The reasons why fitness is important for college students are to keep in shape and exercising, but for college students it can be an especially important part of their college years and their overall health, this research is to explore the effect of two important variables that according to author gives significant effect on retention of college students membership in fitness center Manado, the two variables are: reliability and tangibles. This research is tried to prove that the two variables are the most suitable variables to explain the retention on fitness center. Research method that had been used for this research is associated with multiple linear regression analysis technique. The population is college students in Manado, observed based on gender, age, marital status and income rate with sample as many as 100 respondents. The result of this research shows positive impact for these two variables which are reliability and tangibles generally give the significant influence for the customer retentionÂ for college students in Manado. This shows that the quality of service in the fitness center greatly affect a students decision to visit a fitness center. Company must improve their service quality to improve students intention to come in the fitness center. Â Keywords: customer retention, reliability, tangibles

ANALYSING THE SELF- IMAGE OF WOMAN USERS TOWARD KOREAN SKIN CARE PRODUCT IN MANADO Sundah, Gabriela Queenlibraini; Lapian, Joyce S.L.H.V.; Pandowo, Merinda H.C
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Self Image is how people feel about themselves as a people, as human beings, it is who you are as a person from the soul and the most important sometimes people measure and make perception about the self image based on what they use or wear. Self image also is about how people feel about the appaerance and every people have their own way to measure the self image.The aim of this study is to analyze the self -image and also to analyze how is the self image of woman user when using korean skin care product in Manado. In order to achieve these objectives the researcher got information from 10 respondents using qualitative study which is in-depth interview and uses purposive and snowball sampling. The results showed that self image on woman users or woman consumer has been increasing and refers to the positive side when woman consumer using the korean skin care product and the results is as the expectation which the product itself suit toward them, all the respondent gives a positive opinion towards the self image when using the korean skin care product or known as foreign products and the korean skin care product is a product that valuable among the consumer that have an experience of using the product itself cause the product mostly use natural ingredients. The recommendation, For the consumer, it is good for the consumer to know about the self image toward them and what factors that leads them to use korean skin care and whats increase the self image. Keywords: self image, woman user, korean product

THE EFFECT OF STORE BRAND IMAGE AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY AT FRESHMART SUPERSTORE MANADO Kumowal, Rivo Christian; Lapian, S. L. H. V. Joyce; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 131-375
Publisher : Universitas Sam Ratulangi

Customer loyalty has been recognized as the dominant factor in a superstoreâ€™s success. The customer loyalty subject has become of increased interest to most superstore in the competitive situation over the last few years. Store brand image and service quality describes what customers are looking for that is likely to be advantageous to the Superstore. The objectives of this research are to analyze the effect of store brand image, and service quality towards consumer loyalty, simultaneously and partially. Data was analyzed quantitatively and through use of statistical package for social scientists (SPSS). The research method that used in this research is multiple linear regression analysis with the sample of the respondents is 100 samples that were obtained from all the customers who shopping in Freshmart Superstore Manado. The result from this research shown that the store brand image and service quality have a significant effects simultaneously on customer loyalty. Whereas store brand image does have positive effect but not significant partially to customer loyalty. This study reveals that store brand image and service quality in a superstore has a strong effect to bring customer satisfaction, trust, and commitment to being loyal customer. It can improve more by should keep and maintain the worker inside the store, especially in terms make an interesting services at Freshmart Superstore. Keywords: store brand image, service quality, customer loyalty

ANALYZING THE DIMENSION OF BRAND EQUITY TOWARD REPURCHASE INTENTION OF KOPI KULO IN MANADO Kalesaran, Maesa R.; Lapian, Joyce S.L.H.V.; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Enjoying coffee now has become a lifestyle. Unlike before, coffee now is consumed at various times by various walks of life, therefore many coffee brands are starting to emerge. Kopi Kulo is one of the brands that enter Manado that provides ready-to-drink coffee, and this research uses Kopi Kulo as a reference for its brand. A good brand preference can provide loyal customers. This goal of the research is to strengthen the companyâ€™s reputation so that it will resist attacks from competitiors. By using quantitative method, this study uses three independent variables of brand equity, namely Brand Awareness, Brand Image, and Brand Loyalty, and Repurchase Intention as the dependent variable. Through a questionnaire distributed to one hundred people who had consumed Kopi Kulo more than once, it was found that the three independent variables had an influence on the dependent variable but Brand Awareness as one of the independent variables did not have a significant effect on Repurchase Intention. And significantly Brand Image and Brand Loyalty partially influence the intention to repurchase. Based on the results of this study, the recommendation for Kopi Kulo is to improve their social media marketing strategy to attract customers, and Kopi Kulo needs to post interesting promotions on social media for their customers.Keywords: brand equity

EVALUATING STORE ATTRIBUTES OF TRANSMART CARREFOUR MANADO AS NEW STORE USING IMPORTANCE AND PERFORMANCE ANALYSIS Amiman, Rene Joshua; Lapian, S.L.H.V Joyce; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

ABSTRACT: Shopping is an activity that people often do to fulfill their everyday needs. This becomes the main reason for business people to open a retail store. A retail store is a place that people visit to fulfill their wants and needs. Transmart Carrefour Manado is a newcomer in retail business in Manado. In Manado, Transmart must maintain their strategy in order to compete with other retail stores. This research aims to evaluate the importance and performance of store attributes in Transmart Carrefour Manado. Store attributes are important elements that are as important as marketing strategy. In order to determine the value of variables of store attributes, this research takes a quantitative approach using convenience sampling. This research uses Importance and Performance Analysis in order to analyze the data. Store Image, Product Availability, Discounts, Product Assortment and Retailers Attitude are the variables of Store Attributes. Based on the results of the analysis, Store Image, Retailers Attitude, Product Availability and Discounts have higher importance and performance values, and Product Assortment has lower importance and performance to consumers. Transmart Carrefour Manado has to maintain the high importance and performance of these variables.Keywords: store attributes, importance and performance analysis

Co-Authors Adolf, Lapian P. M Agus S. Soegoto Agus Supandi Soegoto Amiman, Rene Joshua Andi Bagus Putra Andreas Mokodaser, Andreas Andreas Tunena, Andreas Angkouw, Brigitha Wulan Arrazi Hasan Jan, Arrazi Hasan Badiangsie, Luis Bataha, Elza Marcelina Bode Lumanauw Bolang, Alexander Sam Leonard Brian Alfredo Kaligis Brigitha, Tumbel Brenda Bujung, Abraham D. Bysella, Maukar Gita Charlina Debora Talumewo, Charlina Debora Christoffel Kojo Christy Angelina Warokka Cristina Emaeli Pangemanan Danang Afif Laksmana, Danang Afif David, Fikran . Deisy, Malonda . Djemly, Woran Emilia M. Gunawan Endey, Mabella C. Z. Fahlis Ahmad, Fahlis Farlane Rumokoy Farlane S. Rumokoy Ferdinand J Tumewu Ferdinand J. Tumewu Ferdinand Johanis Tumewu Ferdinand Tumewu Ferdy Roring Ferdyanto Fure Frederik G. Worang, Frederik G. Garib, Wini Bin George, Calvin Greis M Sendow, Greis M Greis Sendow, Greis Herlambang, Agnes Hiskia Jonest Runtunuwu, Hiskia Jonest Hizkia B. Anis Ibrahim, Yusuf Gunawan Ida Ayu Putu Sri Widnyani Immanuel, Julyandro Jacky S. B. Sumarauw Jacob, Aprilia A. Jantje L. Sepang Johan Tumiwa Jopie Jorie Rotinsulu, Jopie Jorie Jorie, Rotinsulu J. Joy Elly Tulung Kainde, Shania K. Kalangi, Audie Steven Kalesaran, Maesa R. Kaliey, Abygaiel Kantale, Andreas . Karu, Sharon C.C.A Kasenda, Daniel Kasenda, Veisy V.F. Kawet, Raymond . Kawung, Rillya . Keith Kalonta, Keith Kewas, Graciela Margarith Klaas, Preasel W. Kolonio, Wasti Kotambunan, William Imanuel Lenak, Sendy A. Limbeng, Indra P. Lombo, Patrisia Anastasia Losung, Meini M. Lucky Dotulong Lumataw, Yurike V. Maatota, Fyolin T. Mamonto, Audinia Manambe, Hesty F Mananeke, Lisbeth . Mandagie, Yunita . Manengal, Gloria F. Mantiri, Michellen A.J.V Maria Tielung Marjam Mangantar Massie, Avigayil Melisa E.B. Go Menggelea, Andre Fresli Merinda H. Ch. Pandowo Merlyn Karuntu Mumu, Elisabeth Margareth Naibaho, Rinaldy Yosep Ngantung, Valensia N. Nurdin, Nela Resta Ogi, Imelda W.J Oroh, Felly . Pamela Christania Rompas, Pamela Christania Pangemanan, Marchell Pardede, Christine R. Pateh, Yolanda Yunifer Paulina Van Rate Petra, Wangania Micha Lingkan Poluan, Farly . Powa, Guen Anjelia Prasetio, Tio Riyandi Rachmawati Solichin Raintung, Michael Ch. Raiza Maindoka Rakian, Sintia Melany Ramadhany, Dewanty Putri Rampengan, Vernanda Alicia Rattu, Kezia Raymond Warouw Revel Sangkay, Revel Rita Taroreh Rivo Christian Kumowal, Rivo Christian Rogi, Mirah Rogi, Mirah H. Rogi, Mirah H. Rogi Rondonuwu, Happy Estherella Rorong, Megawati R. I. Rotinsulu Jopie Jorie Rudy S. Wenas Rumerung, Yemima K. Rumokoy, Farlane S Runtuwene, Liany . Ryan Vitaly Oroh S. Moniharapon Saerang, Regina T. Saerang, Regina Trifena Salea, Candra Samadi, Reitty L. Sariputri, I Dewa Ayu Selvany Chichilia Lotulung, Selvany Chichilia Sendow, Greis . Sendu, Gwendolyn Senewe, Virginia . Serang, Andre Edwin Setyawati, Agung M. Yuni Sigar, Frista R. Silcyljeova Moniharapon Simbar, Priscilia K. Sintya, Lumintang Intan Soekamto, Militia Ch. V. Soputan, Miguel O. S. Sulupadang, Heskiel Rional Sundah, Gabriela Queenlibraini Tambajong, Monica Tandenga, Rifaldi . Tangdialla, Abraham Aprilio Tasik, Hizkia Tenda, Teshalonika The, Felicia Lianna Tilaar, Florida . Titah, Vincent . Tompodung, Roy Leonard Tooy, Novrico . Tulung, Jenifer Claudya Tumbel, Brillian Tumbuan, W.J.F Alfa Tumbuan, Willem J.F.Alfa Tumewu, Ferdinand . Tumuju, Gerald Fandy Turangan, Christian . Umadji, Nadhilah Violita Flamy Pangkey, Violita Flamy Walewangko, Natasha C. Waloni, Verren Henny Walukow, Tessalonica Miracle Wangke, Shinta J. C. Wangke, Shinta J.C. Wangkes, Shinta Wawo, Fernando L. P Wijaya, Ida Ayu Yesanya Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Willem J.F.A Tumbuan Willem Mailoa Wonggo, Celine M. Wowiling, Pamela G. Yantje Uhing Yasa, I Made Sudana Yohana I. Wantania, Yohana I. Yunita Mandagie Yunita Mandagie

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