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INDONESIA
Komunikasi : Jurnal Komunikasi
Published by Universitas Bina Sarana Informatika
ISSN : 20866178     EISSN : 25793292     DOI : 10.31294/jkom
Core Subject : Science,
Computer Science & IT Library & Information Science
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 9, No 2 (2018): September 2018" : 12 Documents clear
Tindakan Politik Perempuan PKS Dalam Kaderisasi Horidatul Bakiyah
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.301 KB) | DOI: 10.31294/jkom.v9i2.4481

Abstract

Humans act with regard to all things and directs its behavior observed in the act as it is interpreted. The political actors are women who are on the Islamic-based political organization that PKS run regeneration. Recruitment function as a function that is executed in the PKS women regeneration. The involvement of women in the political sphere and democracy should be a requirement, so as to give birth to the protection of the rights and interests of women. This study using Alfred Scutz theory that social science thinking is closely related to various forms of interaction which is essentially political communication in society that women's political action. The symptoms in the social world is nothing but an object of formal study (focus of interest) of social phenomenology, namely the women's first political action, which is both a motive for the actions, and the third mainstreaming women's consciousness. The paradigm used in this research were interpretative paradigm and approach used is a qualitative approach , whereas the method used in this study is the phenomenological method. In this study  the writes found that in women's political action PKS divided into three normative action , aggressive action , and collaborative action . While the women's political motives are involved and merged into PKS divided into two , in order to motive and because motive . And women's political consciousness of PKS in the regeneration grouped into consciousness supervision ( on the surface ) and consciousness underground ( below the surface ) Keywords: Actions, Motif, Consciousness, Politics, Women, Regeneration
Strategi Programming Di Radio Elgangga Dhefine Armelsa
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.944 KB) | DOI: 10.31294/jkom.v9i2.4477

Abstract

Peneliti menggunakan 2 konsep yaitu strategi programming di radio dan  program siaran radio. Penelitian ini menggunakan jenis penelitian kualitatif dengan paradigm post positivis dan pendekatan deskriptif. Peneliti mengumpulkan data dengan melakukan wawancara dengan 3 informan praktisi di Radio Elgangga. Hasil dari penelitian ini adalah bahwa Radio Elgangga melihat positioning dari sisi demografis dan geografis untuk menentukan target khalayak, memahami karakteristik target pendengar dan membuat program serta penjadwalannya sesuai dengan aktivitas pendengarnya. Dari sisi marketing, ia melakukan strategi penawaran dengan 4O yaitu On Air, Off Air, Online dan Out of Home untuk menarik pengiklan, penjadwalan iklan yang diterapkan di Radio Elgangga adalah berdasarkan pembagian waktu : prime time dan regular time. Untuk mengikuti perkembangan teknologi dan perubahan pada publik, Radio Elgangga terus melakukan pengembangan program, update informasi terkini, dan pembuatan aplikasi streaming radio.

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