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INDONESIA
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Published by Universitas Islam Attahiriyah
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 19 Documents
 1   2 
Search results for , issue "Vol 5 No 2 (2020)" : 19 Documents clear
ANALISIS POTENSI PENERIMAAN PAJAK DAN STRATEGI KEBIJAKAN UNTUK MENGOPTIMALKAN PAJAK HOTEL DI KABUPATEN BANYUWANGI Puspita, Yeni; Wicaksono, Galih
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose-Thus research aims to calculate the potential of hotel tax revenue and how policy strategies to optimize hotel tax revenue in Bnayuwangi Regency Design/methodology/approach-This study calculates the magnitude of the hotel tax potential in the Banyuwangi Regency, using a quantitative approach. The sample is taken in each district that has a hotel tax object Findings- Based on field findings in 16 districts that have hotel tax objects, were sampled at 2 hotels in each district, potentials found was Rp. 19,004,102,434. Based on the 2018 realization and target data, the hotel tax target is Rp 1,840,000,000 and the realization is 3,368,454,736. It indicates the potential for lost tax revenue from hotel in Banyuwangi Regency. Implications-Strategies that can be done to optimize revenue are by simplifying the taxation system, providing services to taxpayers, and controlling the administration. Keywords: Tourism, Hotel Tax, Potency, Policy Strategy
FAKTOR FAKTOR YANG MEMBERIKAN IMPLIKASI TERHADAP KETERIKATAN PEKERJA Ramaditya, Muhammad; Nazzario, Gabriel
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to determine the effect of organizational culture, communication, and religiosity on work engagement mediated by work motivation at the Bureau of Personnel and Organization, Main Secretariat of the Financial and Development Supervisory Agency. Design/methodology/approach- The population in this study was 143 Civil Servants (PNS). Samples were taken by a population of 143 people. Data collection techniques using questionnaires and interviews, while the analytical tool used is the Structural Equation Modeling (SEM) using AMOS version 22. Findings- The results of this study indicate that organizational culture, communication, and religiosity do not have a significant positive effect on work motivation and work engagement. Work motivation is not proven as a mediator of cultural, communication, and religiosity relations to work attachment. Implications- To improve the organizational culture of personnel and organization bureaus can be done through enhancing activities that support the re-culture of the organization in the routine activities of the Personnel and Organizations Bureau. Keywords: Culture, Religiosity, Employee Engagement, and Communication
ANALISIS PENGARUH IKLAN ONLINE TERHADAP MINAT BELI: STUDI KASUS PENGGUNA APLIKASI E-COMMERCE DI OKU TIMUR Margahana, Helisia Margahana
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to determine the effect of online advertising on buying interest in consumers who use e-commerce media in the Eastern OKU region. Design/methodology/approach- Data were collected through a questionnaire, as many as 100 respondents were chosen randomly. Linear regression is used to test the stud hypothesis. Findings- The results show that online advertising does not affect purchasing interest. This condition indicates that consumers are now getting smarter and have broad preferences to determine purchases intention. Implications- this study can provide information to marketers to pay attention to online advertising content so that it can appeal to prospective buyers. Keywords: online advertising, purchase intention
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI AUDITOR SWITCHING PADA PERUSAHAAN MANUFAKTUR Andini, Sophia
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to determine the factors that influence auditor switching in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2013-2017 period. Design/methodology/approach- The population in this study were all companies listed on the Indonesia Stock Exchange in the period 2013 to 2017. The sample in this study was 188 companies, observations were obtained by purposive sampling method. The data analysis technique used is logistic regression analysis. Findings- The results showed that the variables of the audit opinion, public ownership, financial difficulties, and audit fees did not significantly influence the sample of companies to conduct auditor switching. Implications- The implication of the study results show that audit opinion, public ownership, financial distress, and audit fees are not determinants of audit switching so the explanation of the basis for audit dependency still needs to be reclassified through other factors. Subsequent research needs to expand the study area to other sectors and add periods of observation to obtain more comprehensive results. Keywords: Audit opinions, public ownership, financial distress, audit fees, and auditor switching.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN LOYALITAS MEREK PADA AKUN INSTAGRAM TOKOPEDIA Utami, Giska Rizki; Saputri, Marheni Eka
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- The purpose of this study was to determine the effect of social media marketing on brand loyalty through customer engagement on Tokopedia's Instagram.Design/methodology/approach- This research uses quantitative methods and types of causal descriptive research. sample owned by 100 people with a sampling technique using purposive sampling. The data is processed using descriptive analysis and path analysis.Findings- The results of the descriptive analysis of social media marketing variables and brand loyalty are included in the good category, while the customer engagement variable is quite good. The results of path analysis show that social media marketing has a significant effect on customer engagement. The customer engagement has a significant effect on brand loyalty. social media marketing has a significant effect on brand loyalty, and the indirect effect of social media marketing on brand loyalty through customer engagement.Keywords: social media marketing, customer engagement, brand loyalty
CASH FLOW, GROWTH OPPORTUNITY, GOVERNMENT BANK RELATIONSHIP, AND INVESTMENT Setiawan, Rahmat; Ratri, Indira Nuansa
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This study aims to examined the effect of cash flow and growth opportunity to the investment, and whether the exclusive relationship owned by the company with a government owned bank relationship moderates the effect of cash flow and growth opportunity on investment. This study used a sample of data from 101 manufacturing companies listed on the Indonesia Stock Exchange in the period 2013-2017. The multiple linear regression results show that cash flow and growth opportunity have a significant positive effect on investment, the government owned bank relationship weakens the effect of cash flow on investment but strengthens growth opportunity's influence on investment. This means that if the company has an exclusive relationship with a state-owned bank, it will reduce the dependence of cash flow to invest and increase investment opportunities.
PERSPEKTIF HEDONIC SHOPPING MOTIVATION DALAM MENDORONG IMPULSE BUYING BEHAVIOUR PADA KONSUMEN PRODUK KOSMETIK WATSON INDONESIA Rimadias, Santi; Lubis, Maryam Asiah
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This research aims to analyze the perspective of Hedonic Shopping Motivation consisting of Novelty, Fun, Appraise from Other, Escapism, Social Interaction and Desire for Visual Aesthetics on Impulse Buying Behaviour on cosmetics product consumers of Watson Indonesia. Design/methodology/approach- The survey involved 195 respondents who has purchased cosmetics product in Watson Indonesia using structured questionnaires. Construction is measured by using the specified scale. Multiple regression was used to analyse the data. Findings- The results showed that all variables in theperspective of Hedonic Shopping Motivation such as Novelty, Appraise from Other, Escapism, Social Interaction and Desire for Visual Aesthetics had a positive influence on Impulse Buying Behaviour, except Fun. Implication/Limitations- The implications of this research are the reference for marketers in formulate strategies to drive impulse buying behaviour to consumer cosmetic products related to the perspective of hedonic shopping motivation. Keywords: Novelty, Fun, Appraise from Other, Escapism, Social Interactions, Desire for Visual Aesthetics, Impulse Buying Behaviour.
PENGARUH KEPUTUSAN PEMBELIAN TERHADAP KINERJA BISNIS INDUSTRI PUPUK ORGANIK Ramli, Yanto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose– The purpose of this study is to analyze the influence of market attractiveness, unique resources, and decision to buy towards the business performance of the organic fertilizer industries in Indonesia. Methodology –The research method used is in this research is a descriptive method using scoring analysis and verification method by using quantitative analysis. The determination of the sample is done through Simple Random Sampling because the organic fertilizer industries have the same characteristic, and the analysis tool used is Partial Least Square (PLS). Findings– The results of this study indicate that the unique resources have a significant influence compare to market attractiveness against business performance through the intervening variables of the decision to buy. The decision to buy also has a significant influence on business performance because market attractiveness and unique resources need to obtain the decision to buy from consumers in order to produce good business performance. Implications –Thus, the understanding of the needs and wants of consumers and continuing to develop company resources is something that can improve the business performance of the organic fertilizer industries in Indonesia.Keywords: Market attractiveness, Unique resources, Decision to buy, Business performance
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER ENGAGEMENT SEBAGAI MEDIATOR PADA PENGGUNAAN SITUS WEB ZOMATO Nabilla, Zulfa; Rubiyanti, R. Nurafni
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- The purpose of this survey was to analyze the influence of content marketing on customer retention and customer engagement as a mediated variable on the use of the Zomato website in Bandung. Design/methodology/approach- The research method uses a descriptive analysis with purposive sampling technique. A total sample of 100 respondents with various consideration of characteristics. The statistical analysis used is SEM PLS. Findings- The result of a research that content marketing variables have a significant effect on customer engagement. Customer engagement variables have a significant effect on customer retention. Content marketing variables have a significant effect on customer retention. The customer engagement variable acts as a full mediator between content marketing and customer retention. Implications- The test results show that good content will improve the quality of a company’s involvement with customers and create customer loyalty to the company. Keywords: Content Marketing, Engagement, Retention

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