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PENGARUH KEPUTUSAN PEMBELIAN TERHADAP KINERJA BISNIS INDUSTRI PUPUK ORGANIK Ramli, Yanto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purposeâ€“ The purpose of this study is to analyze the influence of market attractiveness, unique resources, and decision to buy towards the business performance of the organic fertilizer industries in Indonesia. Methodology â€“The research method used is in this research is a descriptive method using scoring analysis and verification method by using quantitative analysis. The determination of the sample is done through Simple Random Sampling because the organic fertilizer industries have the same characteristic, and the analysis tool used is Partial Least Square (PLS). Findingsâ€“ The results of this study indicate that the unique resources have a significant influence compare to market attractiveness against business performance through the intervening variables of the decision to buy. The decision to buy also has a significant influence on business performance because market attractiveness and unique resources need to obtain the decision to buy from consumers in order to produce good business performance. Implications â€“Thus, the understanding of the needs and wants of consumers and continuing to develop company resources is something that can improve the business performance of the organic fertilizer industries in Indonesia.Keywords: Market attractiveness, Unique resources, Decision to buy, Business performance

IMPLEMENTASI MANAJEMEN INOVASI TERHADAP SUMBER DAYA UNTUK MENINGKATKAN KINERJA BISNIS INDUSTRI GARMEN DI DKI JAKARTA Mochamad Soelton; Yanto Ramli
Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 3 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v3i3.3855

Tujuan dari penelitian ini adalah untuk melakukan penyelidikan terhadap implementasimanajemen inovasi terhadap sumber daya untuk meningkatkan kinerja bisnis industrigarmen di DKI Jakarta. Sumber daya merupakan aset produktif yang dimiliki perusahaanindustri garmen, sumber daya sendiri tidak akan memiliki nilai apabila tidakdikembangkan dengan baik dan tepat. Inovasi merupakan bagian yang sangat pentingdalam manajemen strategi bagi perusahaan dalam meningkatkan keunggulan bersaingmelalui pengembangan sumber daya yang ada. Dengan melakukan pengembangan inovasiterhadap sumber daya perusahaan akan dapat meningkatkan kinerja bisnis perusahaantersebut untuk menghadapi persaingan globalisasi.

THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION Yanto Ramli; Dudi Permana; Mochamad Soelton; Swarmilah Hariani; Tantri Yanuar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.005

The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.

Building Framework of Work Engagement Social Welfare Institution in Gayo Lues Atjeh Tati Nugrahati; Mochamad Soelton; Yanto Ramli; Tantri Yanuar Rahmat Syah; Eko Tama Putra Saratian; Harefan Arief; Febry Nur Fauzi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 3 No. 1 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

This study aims to examine and analyze the influence of Organizational Culture, Job Insecurity, Organizational Commitment, Psychological Meaningfulness Towards Work Engagement in Social Welfare Institutions (LKS) of Central Aceh District, Takengon and Gayo Lues. The research in done through the distribution of questionnaires, and the population of this research is consisted of the employees in the Central Aceh Regency Social Welfare Institution (LKS), Takengon and Gayo Lues. That was done to 50 respondents using a quantitative descriptive approach. The approach used in this research is Structural Equation Model (SEM) with Smart-PLS analysis tools 3.0. The results of this study are that organizational culture, Psychological meaningfulness, Organizational commitment has a significant positive effect on work engagement, and only Job Insecurity has a significant negative effect on work engagement.

Servicescape and Service Quality in Creating Customer Loyalty Aldina Shiratina; Adnan Rajak; Yanto Ramli; Nuri Putria Nirba Nirwana
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research. This research aims to analyze the effect of Servicescape on customer loyalty, the impact of Servicescape on service quality, the impact of service quality on customer loyalty, and the impact of Servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study are Servicescape affects service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members.

The Implication of Digital Marketing that Influence the Political Decision to Vote Yanto Ramli; Erna Sofriana Imaningsih; Aldina Shiratina; Mochamad Soelton
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters.

Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude Yanto Ramli; Daru Asih; Mochamad Soelton
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10141

Indonesia has been taking serious attention concerning the disposal of plastic waste in the ocean. Terrible data concerning plastic trash in the Ocean, harm and kill lots of animals around the ocean where plastic waste was found in the stomach of the sea animals. The purpose of this study is to analyze and implement green marketing in the fast food restaurants to promote and educate customers about the dangers of using plastic products and reduce them from the fast food restaurants. The research is to analyze the customer behavior and attitude towards their purchase decision in relating to green marketing as the intervening variable. The data collection is done through distribution of questionnaire, where the population is consisted of customers from KFC restaurants in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that customer behavior and customer attitude have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer attitude. The results show that the KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually based on their behavior it start to increase after implementing green marketing and to educate them the danger of plastic waste and the limitation of plastic products in the restaurants.

Servicescape and Service Quality in Creating Customer Loyalty Aldina Shiratina; Adnan Rajak; Yanto Ramli; Nuri Putria Nirba Nirwana
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i4.273

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research. This research aims to analyze the effect of Servicescape on customer loyalty, the impact of Servicescape on service quality, the impact of service quality on customer loyalty, and the impact of Servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study are Servicescape affects service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members.

The Implication of Digital Marketing that Influence the Political Decision to Vote Yanto Ramli; Erna Sofriana Imaningsih; Aldina Shiratina; Mochamad Soelton
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i4.275

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters.

SME INNOVATION AND SOCIAL MEDIA ON INTENTION TO VISIT TERNATE CITY WITH DESTINATION IMAGE AS THE MODERATING VARIABLE Aldina Shiratina; Yanto Ramli; Haniruzila Md Hanifah
Jurnal Bisnis Manajemen Vol 23, No 1 (2022): March 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v23i1.733

The development of the Indonesian tourism sector has been improving with the introduction of Wonderful Indonesia around the world. In accordance with the development of the tourism section, building the Small Medium Enterprises (SME) innovatively is very important. The improvement of the tourism sector has given the people around the tourism area new hopes and better income from the tourists' spending. The city of Ternate, with 22 tourism objects, has been one of the potential tourist sites and has been one of the favorite tourist sites of Indonesia. However, the number of tourists visiting the city of Ternate has been declining. The study intends to find out how to enhance the local SME segments and develop them innovatively based on the variable of innovation, social media, and destination image as the mediating variable towards the dependent variable of intention to visit. The sample size of this study is based on 175 tourists visiting the tourist objects in the city of Ternate. The results indicate that SME innovation and social media significantly influence the intention to visit.

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