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JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol 11, No 2 (2015)" : 4 Documents clear
Pengaruh Brand Image Rokok Dunhill Terhadap Keputusan Pembelian Di Kota Pontianak Edy Suryadi; Halimah A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.39 KB) | DOI: 10.29406/jmm.v11i2.67

Abstract

ssues raised in this study is about the effects of smoking Dunhill Brand Image Buying Decision Against In Pontianak. Forms of this study is deskriptif.Populasi in this study were all people who consume cigarettes Dunhill in Pontianak. The sample used in this study were 100 respondents by using a sampling technique in which the unknown population. Hasilregresi simple linear significant value of 0.197 is greater than 0.05 so it can be concluded that no significant regression coefficient and simple linear regression equation Y = 3.355 + 0,138X. The coefficient is positive that there is a positive influence between the brand image of Dunhill cigarettes with purchasing decisions in Pontianak. From the results of testing the feasibility of a model (Test F)  the result is a simple linear regression model can not be used to predict the purchasingdecisions in Pontianak influenced by brand image of Dunhill cigarettes, as evidenced by the calculated F value is greater than the significant level of confidence 0.05, then the model simple linear regression can not be used to predict pembelian.Sedangkan decision to test the correlation (r) has the effect of very low, with the correlation of 0.130 and for the test of determination (R2) has the effect of 17%. Purchase decisions in Pontianak influenced by brand image of Dunhill cigarettes, while the rest influenced by other variables.
Analisis Kualitas Pelayanan Unit Usaha Simpan Pinjam Koperasi Wanita Kenanga Pontianak Helman Fachri; Asbani A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.127 KB) | DOI: 10.29406/jmm.v11i2.64

Abstract

This study aimed to analyze the quality of service to business unit Women's savings and credit cooperatives Kenanga Pontianak. quality dimensions studied were reliability, responsiveness, assurance, empathy and tangibles. This study using purposive sampling technique with a sample of 72 respondents out of 266 members. The analytical method used is Cartesian diagram Analysis (Importance Performance Analysis)  to determine the level of importance of service quality and customer satisfaction, and the results obtained where X = 3.88 and Y = 3.97, which means that the quality of service Unit Savings and Loans granted by Women's Cooperative Kenanga Pontianak is still not in line with expectations that members of the members are not satisfied.Based on the results of analysis of Cartesian diagram shows that there are three significant variables that three variables, namely the regularity of the work schedule is quite important by respondents with a score of 3.50 and variable 7 is the ability to serve lending is very important by respondents with a score of 3, 79. The next variable is the availability of parking space 18 received responses are less satisfied thanrespondents with a score of 3.88.
ANALISIS PENGELOLAAN KOMPETENSI MELALUI INTELLECTUAL CAPITAL PADA PERGURUAN TINGGI DI PONTIANAK (Studi Kasus Fakultas Ekonomi, Universitas Muhammadiyah Pontianak) santy mayda batubara
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.335 KB) | DOI: 10.29406/jmm.v11i2.507

Abstract

AbstrakTujuan penelitian ini adalah untuk mengetahui pengaruh Intelectual Capital terhadap Kompetensi Manajemen Keuangan pada perguruan tinggi di Pontianak, dan sebagai evaluasi untuk peningkatan kualitas keahlian mahasiswa dibidang kompetensi manajemen keuangan, melalui proses pembelajaran yang terpadu, meningkatkan kompetensi sesuai kluster matakuliah, memacu motivasi belajar, sehingga pada akhirnya nanti mampu berdaya saing didunia kerja dan kreatif menciptakan lapangan usaha (independensi baik internal maupun eksternal). Model penelitian ini menggunakan teknik full model, dilakukan antara konstruk dengan konstruk (multidimensional model). Terdiri atas 2 variabel, dan 15 konstruk. Sampel penelitian ini adalah mahasiswa angkatan tahun 2012/2013, sedang mengikuti proses pembelajaran tahun 2014/2015, semester VI. Data yang digunakan adalah data primer dan sekunder, menggunakan skala pengukuran dan tabulasi data. Hasil penelitian ini menyatakan bahwa Intellectual Capital berpengaruh positif namun tidak signifikan terhadap Kompetensi Manajemen Keuangan, dengan perolehan nilai koefisien standardized yaitu 0,095 dan tingkat signifikan 0,652, pada Perguruan Tinggi di Pontianak. Hubungan Intellectual Capital terhadap Kompetensi Manajemen Keuangan yaitu sebesar 0,9% saja, dan sisanya 99,91% dipengaruhi oleh faktor-faktor atau variabel lain diluar model ini. Intellectual Capital memiliki pengaruh yang besar terhadap pengembangan kompetensi mahasiswa, sebaiknya diterapkan sejak dari mulai awal perkuliahan melalui proses pembelajaran yang terpadu, sehingga dapat meningkatkan motivasi belajar, menentukan pilihan dalam meningkatkan kompetensi sesuai kluster matakuliah, dan pada akhirnya nanti mampu berdaya saing didunia kerja dan kreatif menciptakan lapangan usaha.  Kata kunci: Intellectual Capital, Kompetensi dan Manajemen Keuangan.
Pengaruh bauran pemasaran terhadap keputusan konsumen menggunakan jasa angkutan bis trayek Pontianak-Sintang kelas executive pada PT. ADAU KAPUAS Sinhan 01; Hajijah A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.606 KB) | DOI: 10.29406/jmm.v11i2.65

Abstract

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence, the consumer decision to use bus transportation services PT.ADAU KAPUAS route Pontianak-Sintang. The population in this study are all passengers using bus transportation services route Pontianak-Sintang class executive at PT. Adau KAPUAS. While the sample is part of the number and characteristics of being owned by the population. The samples used were asmany as 100 people with sampling techniques. The sampling technique used is incidental sampling is according Sugiono (2003: 65)  "sampling technique based on the chance that anyone who by chance met the researchers used as a sample. Simple Linear Regression Test results indicate the following matters, or the estimated regression equation explains the data processing is written Y = 1.062 + 0,796X that if the marketing mix of zero (0), then the decision of consumers using bus transportation services route Pontianak-Sintang executive class PT. Adau KAPUAS of 1,062.Uji coefficient of determination (R²) indicate that as many as 23.8% (1 x 0.238 x 100%)  the decision of consumers using bus transportation services route Pontianak-Sintang influenced by the marketing mix and the remaining 76.2,% (1 - 0.238 x 100%)  influenced by factors or other variables out of the study. From the results of regression analysis showed that test the feasibility of the model independent variables have an effect on the dependent variable. This is evident from the calculated F value of 30.636> F table 2,10 and has a significant value (sig)  of 0.000 which is less than 0.05, meaning that the simple linear regression model can be used to predict consumer decisions are influenced by the marketing mix.

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