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Jurnal Office
Published by Universitas Negeri Makassar
ISSN : 24600067     EISSN : 27223655     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Office adalah publikasi ilmiah yang memuat hasil penelitian dan kajian pemikiran bidang ilmu administrasi, ilmu manajemen, kebijakan publik, dan kegiatan lainnya yang relevan.
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Articles 24 Documents
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Search results for , issue "Volume 7, Number 2, July-December 2021" : 24 Documents clear
Employee Performance Improvement Strategy at Arung Palakka Bone Airport M. Awaluddin A
Jurnal Office Volume 7, Number 2, July-December 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i2.42830

Abstract

This research was conducted to find out the strategies implemented in improving employee performance at Arung Palakka Bone Airport. And to find out the effectiveness of implementing employee performance improvement strategies at Arung Palakka Bone Airport.  the type of research used is qualitative research with a case study approach. because the author wants to describe and analyze employee performance improvement strategies at Arung Palakka Bone Airport. This research was conducted at the Arung Palakka Airport Office, Bone District, Awangpone District, Bone District, Airport Road, Mappalo Ulaweng Village. Employee performance improvement strategies are important actions for companies or organizations in an effort to increase productivity, efficiency and quality of work. However, the effectiveness of implementing this strategy depends on various factors, such as the availability of resources, employee involvement, effective leadership, organizational culture , and employee competence. Therefore, Arung Palakka Bone Airport must ensure that employee performance improvement strategies are implemented consistently and evenly for all employees, and ensure that any obstacles that may arise can be properly addressed. Thus, the effectiveness of implementing employee performance improvement strategies is a very important factor for the success of a company or organization, and must be considered carefully so that the goals set can be achieved effectively and efficiently. Research can be used as a reference in determining employee performance improvement strategies in government agencies in general.
The Effectiveness of the Use of Academic Information Systems Nasaruddin H; Shofian Shofian; Haedar Akib; Risma Niswaty
Jurnal Office Volume 7, Number 2, July-December 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i2.42939

Abstract

Use information technology is used as a means that can facilitate a person or an agency in carrying out their work effectively and efficiently. This research is a qualitative descriptive study that aims to determine how effective the use of academic information systems is in the Office Administration Education Study Program, Faculty of Social Sciences, Universitas Negeri Makassar. The informants of this research are all parties who are directly involved in the use of academic information systems, namely students, study program operators, lecturers, and SIA managers at the UNM ICT Center. Data collection techniques used are observation, interviews, and documentation. The results of data analysis are presented in the form of a description that describes the procedures, constraints, and solutions in the use of the Academic Information System. The results showed that the effectiveness of the use of academic information systems in the Office Administration Education Study Program, Faculty of Social Sciences, Universitas Negeri Makassarwas classified as quite effective in terms of information quality indicators, namely accurate, timely, and relevant.
Analyzing the Effectiveness of Emotional Appeals in Advertising: A Comparative Study of Different Age Groups Asep Zulkifli Achmad; Handi Dipo Santosa; Sheila Kurnia Putri
Jurnal Office Volume 7, Number 2, July-December 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i2.45364

Abstract

Emotional appeals have been widely used in advertising to influence consumer behavior. However, the effectiveness of emotional appeals can vary depending on the age group of the target audience. Understanding how emotional appeals work among different age groups is essential for marketers to design more effective advertising strategies. The objective of this study is to analyze the effectiveness of emotional appeals in advertising among different age groups in Indonesia. This study employed a comparative research design, using a sample of 400 respondents from three age groups (young adults, middle-aged adults, and elderly adults). A survey questionnaire was used to collect data on respondents' emotional responses to different types of emotional appeals used in advertising. The results of this study showed that emotional appeals are more effective among young adults compared to middle-aged and elderly adults. Moreover, the study found that different types of emotional appeals (e.g., fear, humor, and nostalgia) have varying degrees of effectiveness among different age groups.
The Impact of Social Media on Consumer Decision-Making: An Experimental Study Ramadani Saputra; Nugroho Widianto
Jurnal Office Volume 7, Number 2, July-December 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v7i2.45365

Abstract

Social media has become a prominent platform for businesses to promote their products and services. However, the impact of social media on consumer decision-making in Indonesia remains unclear. This study aims to investigate the impact of social media on consumer decision-making in Indonesia. An experimental study was conducted on a sample of 100 participants who were exposed to social media advertisements and traditional advertisements. The participants were then asked to make a purchase decision, and their responses were analyzed. The findings of this study indicate that social media has a significant impact on consumer decision-making in Indonesia. Participants who were exposed to social media advertisements were more likely to make a purchase compared to those who were exposed to traditional advertisements.

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