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INDONESIA
Indikator: Jurnal Ilmiah Manajemen & Bisnis
Published by Universitas Mercu Buana
ISSN : 25986783     EISSN : 25984888     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and finance.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 7, No 2 (2023)" : 12 Documents clear
The Influence of Quality Service Housekeeping Department on Customer Satisfaction at Maxone Hotel Platinum Hayam Wuruk Jakarta Aditya Pratomo
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.19145

Abstract

The purpose of the study is to know the high influence of service quality on customer satisfaction at hotel Maxone Platinum Hayam Wuruk Jakarta. It can see service quality affects the guest hotel. This study used a qualitative approach based on the questionnaire. The data collecting technique for the sample was based on purposive sampling, total 100 respondents. The result of this study is that service quality influences 83.6%. The resulting hypothesis of selling in quality service variable significant influence customer satisfaction.
The Effect of Restaurant Promotion on Consumer Intention to Buy in Jakarta Raden Nana Kusdiana; Melly Arpila Suharun; Nurul Sukma Lestari
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.19765

Abstract

A consumer has the urge to buy a product, so that consumer already has an interest in buying a product. To attract consumers to buy, producers will communicate by promoting their products either online or offline. In this study, the method used by the author is a quantitative method. The type of research used is associative research, namely research that aims to determine the effect of one variable on another. This study aims to find out how promotion is at restaurants in Jakarta, to find out how much consumer buying interest is towards restaurants in Jakarta, to find out how much influence promotion has on consumer buying interest on buying interest at restaurants in Jakarta. This research was conducted in the city of Jakarta which took place in May 2022. The research population was taken from consumers in the city of Jakarta. The results of this study indicate that the research conducted and disseminated through questionnaires influence of promotion on consumer buying interest in Jakarta is positive, which means that promotion has an effect on consumer buying interest in Jakarta.

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