cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedek Kurniawan Gultom
Contact Email
maneggio@umsu.ac.id
Phone
-
Journal Mail Official
maneggio@umsu.ac.id
Editorial Address
-
Location
Kota medan,
Sumatera utara
INDONESIA
Maneggio: Jurnal Ilmiah Magister Manajemen
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : -     EISSN : 26232634     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANEGGIO adalah jurnal yang mempublikasikan artikel-artikel ilmiah hasil riset di bidang manajemen, khususnya: Manajemen keuangan; Manajemen sumber daya manusia; Manajemen pemasaran; Manajemen bisnis dan kewirausahaan; Manajemen teknologi informasi; dan bidang manajemen relevan lainnya.
Arjuna Subject : -
Articles 14 Documents
 1   2 
Search results for , issue "Vol 4, No 1 (2021): Maret 2021" : 14 Documents clear
Pengaruh Label Halal dan Ketersediaan Produk Terhadap Keputusan Pembelian Konsumen pada 212 Mart di Kota Medan Rini Astuti; M. Ali Hakim
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6719

Abstract

The purpose of this study was to determine the effect of halal labels and product availability on the purchase decision of 212 mart in Medan city. The approach used in this research is associative with the type of data used is quantitative data. The population in this study were all 212 mart consumers in Medan city and the samples used were 100 people using probability sampling. This study uses data collection techniques, namely questionnaire, interview, and documentation. Data analysis techniques in this study used multiple linear regression. It is known that the halal label has a significant effect on purchasing decisions at 212 marts in Medan city. It is known that the availability of products has a significant effect on purchasing decisions at 212 marts in Medan city. Simultaneously known halal labels and product availability significantly influence purchasing decisions at 212 mart in Medan.
Digitalization of Fashion: A Case Study On Digital Marketing Strategy of Modest Fashion Company During Pandemic Ghaida Rifara Elverina; Asnan Furinto
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6563

Abstract

Covid-19 pandemic in Indonesia had impacted a decrease of sales in the clothing commodity industry including Muslim fashion. The object in this research is Modest Fashion Company as the first Muslim fashion e-commerce in Indonesia. This research aims to propose a solution for Modest Fashion Company to enhance sales during the pandemic. The methodology using qualitative methods. The data collection method used primary data from the questionnaire and interview then secondary data. The results showed only 54 of 143 consumers who shop at Modest Fashion Company during pandemic while the others preferred to shop at another e-commerce platform. Increasing demand for online shopping through various digital touchpoints during a pandemic should optimize for any company to be sustainable by implementing digital marketing. The proposed solution for Modest Fashion Company is using the RACE Framework as a digital marketing strategy. Using an influencer, social media, and virtual try-on as a new digital touchpoint for the company to adapt.
Pengaruh Marketing Mix Terhadap Kinerja Pemasaran Industri Kecil Menengah Sektor Kontruksi Bengkel Las di Moderasi Kebijakan Pemerintah Pada Masa Pandemi Covid 19 Satria Tirtayasa; Yeni Ardini Daulay
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6712

Abstract

This study aims to analyze the effect of the marketing mix (product, price, promotion and location) on the marketing performance of the Small and Medium Industries Construction Sector, Medan City Court Construction Workshop during the Covid 19 pandemic. And to analyze the moderating role of government policies to moderate the effect of the marketing mix (product, price, promotion and location) on the marketing performance of Small and Medium Industries in the Construction Sector of the Medan City Court Welding Workshop during the Covid 19 pandemic. This type of research is survey research, because it takes a sample from one population. This study uses an explanatory research approach, which aims to explain the causal relationship between the research variables and the testing hypothesis. The results showed that the marketing mix (product, price, promotion and location) had a positive and significant effect on the marketing performance of the Small and Medium Industries Construction Sector, Medan City Court Construction Workshop during the Covid 19 pandemic. promotion and location) on the marketing performance of Small and Medium Industries in the Construction Sector, Welding Workshop, Medan City Court during the Covid 19 pandemic
Pengaruh Perilaku Konsumen Terhadap Penggunaan Uang Elektronik (Dompet Digital) Sebagai alat Pembayaran pada Masa Pandemi Covid – 19 di Kota Medan Maria Kristina Situmorang
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6646

Abstract

This study aims to determine and analyze the influence of consumer behavior on the use of electronic money (digital wallets) as a means of payment during the Covid-19 pandemic in the city of Medan. The population in this research was 12,185 people. The sample in this study was 100 people. The data collection technique used was a questionnaire. The data analysis technique used is multiple regression analysis. The results showed that there was an effect of consumer behavior on the use of electronic money (digital wallets) as a means of payment during the Covid-19 pandemic in the city of Medan

Page 2 of 2 | Total Record : 14

 1   2 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 8, No 2 (2025): SEPTEMBER Vol 8, No 1 (2025): Maret Vol 7, No 1 (2024): Maret 2024 Vol 7, No 2 (2024): September Vol 6, No 2 (2023): SEPTEMBER Vol 6, No 1 (2023): maret Vol 5, No 1 (2022): Maret 2022 Vol 5, No 2 (2022): SEPTEMBER Vol 4, No 2 (2021): September 2021 Vol 4, No 1 (2021): Maret 2021 Vol 3, No 2 (2020): September Vol 3, No 1 (2020): Maret Vol 2, No 2 (2019): September Vol 2, No 1 (2019): Maret Vol 1, No 1 (2018): September More Issue