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INJECT (Interdisciplinary Journal of Communication)
Published by Institut Agama Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences
INJECT Journal is an academic journal published by Faculty of Dakwah State Institute for Islamic Studies (IAIN) Salatiga. INJECT journal focuses on the discussion of interdisciplinary communicatin, social-religious research that includes culture, social development and institution management using quantitative or qualitative research methods. This journal is a media to accommodate the result of research of students, lecturers, or practitioners.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol 7, No 1 (2022)" : 7 Documents clear
Public Relations Management IAIN Bone in Disclosure of Information about Campus Qudratullah Qudratullah
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.97-110

Abstract

This research aims to explore the management of IAIN organizations Bone in disseminating information about the campus. Management needed to achieve goals in a measured manner so that they are not original just do it. But there is a map to reach the destination. These stages include planning, organizing, implementing and supervision. Need to dig deeper about management IAIN Bone organization in information disclosure to the public. This study uses a qualitative method. Research data collected through observation, interviews and documentation. Primary data taken from selected informants to explore organizational management in disseminating information about the campus. While the data secondary to previous literature-relevant literatures this research. The data is presented in descriptive analysis. Data collected was analyzed by reducing the data, then present it and finally draw conclusions. Research result shows that Planning for dissemination of IAIN Bone information carried out in a careful and gradual manner namely with editorial planning, design and working time and dissemination information. Organizing is done by dividing the work desk and duties to every human resource in it according to the potential and competence possessed. Implementation disseminating information in several media owned. In Among them are Instagram @ iainbone_ and Facebook fanpage with an account IAIN Bone and website with the address www.iain-bone.ac.id. Supervision conducted to evaluate the results of the performance that has been done. The goal is to improve information service systems to Public.
Social Media Marketing Strategy of Little Quokka Publisher during The Covid-19 Pandemic Nabilla Anasty Fahzaria
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.63-82

Abstract

Currently, the whole world is facing the Covid-19 pandemic which has affected various lines of business around the world, including the book publishing industry. Book stores closings and restrictions on public space capacity caused publisher revenues to decline by up to 70%. One new publisher from Bandung named Little Quokka Publisher utilizes social media marketing strategy in marketing their children's book products. This article discusses how Little Quokka Publisher carries out a social media marketing strategy by maximizing Instagram content production to increase product sales in difficult times and successfully market their products. This research used a qualitative descriptive research method through interviews with the Little Quokka publisher team to uncover the four principle pillars of social media marketing. The results show that publishers take advantage of marketing book products through social media by paying attention to several unique strategies that are applied in creating content such as humanistic, creative, and relatable. In addition, in digital content marketing, the team tries to get to know products, doing content research, and be social.
Optimization of Privacy Management for Edho Zell Impression Intensity Improvement Alvin Alexander Prasetya; Rustono Farady Marta; Laurencia Steffanie Mega Wijaya Kurniawati
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.1-20

Abstract

This article explores Edho Zell’s, a celegram’s privacy management in determining how deep his Instagram’s impressions toward his followers. The videos he uploaded on YouTube depicted his past experiences when he wanted to commit suicide. It was assumed that these should have an effect on the formation of the impression Edho Zell built in a certain period of time. This study employed an explanatory research survey method from a quantitative approach, with the criteria of privacy boundary rules from communication privacy management as the basis for independent variables. Based on the results of data collection through the distribution of questionnaires, it was found that videos containing Edho Zell's personal information had an effect on the formation of his self-image by 45%. It is hoped that through the results of this study, everyone who is categorized as an active social media user can understand how to manage privacy boundaries in terms of forming an impression.
The Study of Two Affiliated Modern Stores as an Emphasis and Brand Differentiation dedi himawan
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.83-96

Abstract

It is undeniable that nowadays minimarkets are getting more numerous, Alfamidi and Alfamart seem to have the same thing, but in fact the two minimarkets have differences in their marketing strategies. The purpose of this study is to determine the strategy of developing modern retail Alfamidi as a Compact Supermarket through the promotion of the logo, tagline, mascot, for the purpose of captivating consumers' hearts and becoming number one in the minds of the people (Top of Mind). This study uses a qualitative approach with descriptive and exploratory approaches, namely collecting data based on these factors to find out their roles. The results showed that in terms of product marketing strategies, Alfamidi added a variety of products that are more segmented and varied than other competing retailers. In terms of branding, Alfamidi uses the tagline "Satisfied Shopping at Economical Prices, with a mascot that was created by giving a special touch so that it sticks firmly in the minds of the people. This is part of a differentiation strategy, or concrete steps in communicating the Alfamidi brand that is unique and different from other retail trademarks. However, the facts in the field show that Alfamidi's Product Marketing Strategy and Branding Communication Strategy, even though they have been able to present product uniqueness and customer enjoyment, have triggered awareness of commitment and love for the brand, but have not played a significant role in realizing customer loyalty to the brand (brand loyalty).Keywords: Differentiation Strategy, Branding, Brand Awareness
Cultural Identity Background Toward The First Year Intercultural Communication Life Of Indonesian Phd Muslim Women Students In The USA Win Listyaningrum Arifin
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.33-48

Abstract

This study aimed at investigating first year experience of international communication life of Indonesian PhD Muslim female students in the USA deal with their cultural background. Therefore, their cultural background influenced the host community in receiving their existence in the new environment both as international students and part of the the society. This study tried to explore how far Crenshaw intersectionality theory and Ting-Toomey’s theory on intercultural communication has assisted to formulate and answer the following: (1) How far is the influence of the cultural identity background has helped the students living in a country? and (2) To what extent does intercultural communication diminish the cultural background to formulate the success of these students?This study is a qualitative approach using auto ethnography of depth interviews to picture the problems faced by the students. The study revealed that the ability to well-managed the cultural background in the circle of intercultural communication might help the success of the students both in the academic and social life.
Digital Communication and Social Change Aqiqah Services During The Covid-19 pandemic Jeratallah Aram Dani; Hendri Noviyanto
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.21-32

Abstract

Aqiqah is an order for Muslims to be grateful for the blessings of Allah because they have entrusted a baby. In Indonesia, Aqiqah has become a business field for Aqiqah services such as livestock sales and meat processing services. However, during the COVID-19 pandemic, Aqiqah services experienced a decline in enthusiasts. This is due to the fear of transmitting the Covid-19 virus when visiting farmers sometimes. This study aims to analyze the effect of digital communication during the covid-19 pandemic on the sale of livestock for Aqiqah. So that the social changes that occur can still be overcome. The research method for the data collection process uses observation, interview, and documentation techniques. The data obtained were processed using validity and reliability techniques. Data analysis used the T-Test technique. The results of the study were assisted by SPSS software to analyze results. Of the 32 questions, 16 questions were obtained that were ready to be tested after going through the validation and reliability tests. The questionnaire was tested on 32 respondents with the results processed using the One-Sample Kolmogorov-Smirnov Test technique, the Absolute value (D) was 0.242, this value is smaller than the table value of 1.7, so the data is said to be normally distributed. Test scores on Levene's Sig. of 0.397 states that the data have the same variance, while the T-Test value on Asymp. Sig. (2-tailed) of .000 which states that using digital media is enough to affect the results of livestock sales.
Actantial Model Analysis in Pulau Akko Episode One “Plastic Waste” Arsa Widitiarsa Utoyo
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.49-62

Abstract

This exploration plans to dissect the plot structure in Pulau Akko animation movie. Scientists need to discover a few inquiries, what are the plot components, how the plot components establish the plot design of the story, and what sort of plot is utilized in the animation. This examination utilizes A.J. Greimas to enter the field. Information is gathered through perusing, distinguishing proof, understanding, and examination utilizing the techniques and hypotheses utilized in this exploration. The consequence of this exploration is that plot components incorporate opening, story issue, climbing activity, peak, sliding activity and goal. To discover the primary plot structure, this examination separates the capacity of each character into six entertainers, who are sender, collector, subject, item, partner and adversary. At long last, the scientist closed what sort of plot and how the closure of the animation is. The plot of the animation is emotional or chronological plot on the grounds that the story through in sequential request. What's more, the animation is shut plot because the issue of the story is settled.

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