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All Journal MediaTor: Jurnal Komunikasi Komunikator Jurnal Studi Komunikasi Jurnal Komunikasi INJECT (Interdisciplinary Journal of Communication) Jurnal Inovasi Komunikasi CHANNEL: Jurnal Komunikasi
Nabilla Anasty Fahzaria
Universitas Islam Bandung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Social Media Marketing Strategy of Little Quokka Publisher during The Covid-19 Pandemic Nabilla Anasty Fahzaria
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.63-82

Abstract

Currently, the whole world is facing the Covid-19 pandemic which has affected various lines of business around the world, including the book publishing industry. Book stores closings and restrictions on public space capacity caused publisher revenues to decline by up to 70%. One new publisher from Bandung named Little Quokka Publisher utilizes social media marketing strategy in marketing their children's book products. This article discusses how Little Quokka Publisher carries out a social media marketing strategy by maximizing Instagram content production to increase product sales in difficult times and successfully market their products. This research used a qualitative descriptive research method through interviews with the Little Quokka publisher team to uncover the four principle pillars of social media marketing. The results show that publishers take advantage of marketing book products through social media by paying attention to several unique strategies that are applied in creating content such as humanistic, creative, and relatable. In addition, in digital content marketing, the team tries to get to know products, doing content research, and be social.
Social Marketing Communication of Peace Education Program by Peace Generation Indonesia Nabilla Anasty Fahzaria; Neni Yulianita; Anne Ratnasari
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9692

Abstract

Indonesia is a multicultural country that every year has reports of increasing rates of intolerance and a high potential for conflict. So that peace education is needed to prevent it. Peace Generation Indonesia or PeaceGen is a Non-Government Organization (NGO) working in the field of peace based in Bandung. The activities they do include the development of peace training through creative media and game-based learning, creating peace learning media, and activating peace content. PeaceGen has also produced more than forty thousand Agents of Peace (AoP) to spread peace. This study aims to find out the social marketing communication activities carried out by Peace Generation by reviewing and analyzing program design, promotion mix implementation, utilization of the “AoP Journey” digital platform, and the role and ability of the Agent of Peace Coordinator in fostering relationships with the Agents of Peace. This research uses qualitative methods and a case study approach. The results of the study show that the marketing communication carried out by Peace Generation seeks to produce peace education using collaborative programs and collective actions to create a peace-loving society. However, the use of digital platforms in their activities still allows for technological gaps.
Management of Cross-cultural Communication Barriers for Indonesian Migrant Workers in South Korea Nabilla Anasty Fahzaria; Sri Suwarsi; Sarah Annisa Fadhila; Wahyu Pebriyanto
Komunikator Vol 16, No 1 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.21112

Abstract

Indonesia, as a developing country, continues to grapple with a variety of labor challenges, including high unemployment rates and job scarcity. South Korea stands out as one of the destinations with a substantial presence of foreign migrant workers, including those from Indonesia. According to the Embassy of the Republic of Indonesia, the number of legal Indonesian citizens in South Korea has reached 37,000. Undoubtedly, Indonesian migrant workers encounter cross-cultural communication barriers in South Korea. This research aims to explore the cross-cultural communication challenges faced by Indonesian Migrant Workers (IMWs) in South Korea and examine the strategies they employ to manage these barriers effectively. Adopting a qualitative approach with a phenomenological method, data is gathered through interviews with Indonesian migrant workers from the fisheries, manufacturing, and tourism sectors in South Korea. The findings reveal that cultural disparities pose the primary challenge for IMWs in South Korea, affecting communication and causing discomfort. IMWs employ various strategies to address these communication barriers, focusing on managing language differences, adapting to work cultures, and fostering social networks to alleviate uncertainty and anxiety.
Reading buddy: the Indonesian gen Z and millennials bookstagram’s virtual communication practice Nabilla Anasty Fahzaria; Alexandria Cempaka Harum; Izni Nur Indrawati Maulani; Ferra Martian
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.8718

Abstract

Abstract Reading activities have shifted to social media platforms. Despite Indonesia having a low reading habit worldwide, it is expanding rapidly among millennial and Gen Z bookstagrammers. This study explores the meaning of ‘reading buddy’, motivations for engaging in virtual ‘reading buddy’ activities, emotional intimacy, habits and continuity of virtual communication with reading buddy partners. Using a cyberphenomenology approach, this study involved in-depth, semi-structured interviews with ten (10) Indonesian millennials and Z generation bookstagrammers by applying Barry Wellman's Networked Individualism Theory. This study's cyberphenomenology data analysis technique refers to the coding colour analysis procedure (CCAP). The study results show that a reading buddy is interpreted as a friend who reads books together, a sharing friend, and community outreach activities. It is known that the shift in social interaction from groups to individuals has opened up opportunities for virtual community bookstagrammers on Instagram to create interests that are appropriate for personal networks. In the reading buddy activities carried out, this is believed to enrich the reading experience while improving communication and literacy skills. Instagram is essential in positively impacting interpersonal relationships, personal development, and individual knowledge, especially among the younger generation who like to read books.
Dialogic Engagement and Institutional Trust: A Netnographic Study of @halal.indonesia on Instagram as a Government Communication Platform Fadhli, Ahmad; Fahzaria, Nabilla Anasty; Indrawati, Izni Nur; Dewi, Iska Nur Indira; Ridzki, Megumi Zahira
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.956

Abstract

This study explores how the Halal Product Guarantee Agency (BPJPH) utilizes selective engagement strategies on its official Instagram account, @halal.indonesia, to map public interest and prioritize communication. As Indonesia holds the world's largest Muslim population and serves as a global halal market leader, strategic public communication around halal certification is critical. Employing a qualitative netnographic method, this research analyzes 1,502 Instagram posts and 27,943 associated comments published between May 2019 and February 2024. The analysis reveals that while all posts received engagement, dialogic interaction occurred in only 2.68% of comments, and administrative responses were identified in just 319 comment threads—42.78% of dialogic interactions and only 0.21 per upload on average. Administrator responses were concentrated around posts offering public service information, halal certification processes, and policy outreach. These findings suggest that BPJPH practices intentional and selective responsiveness, favoring comments that reflect high public interest or information-seeking behavior, while disregarding vague, low-quality, or off-topic content. The study underscores the significance of strategic two-way communication in cultivating institutional trust, transparency, and participatory governance in digital spaces. It contributes to the discussion on social media governance, interest mapping, and digital public engagement, offering practical implications for communication strategies across public sector institutions.
From Scroll to Book: Maximizing Instagram by Nano-Micro Influencers Bookstagram to Increase Reading Interest in Indonesia Fahzaria, Nabilla Anasty; Izni Nur Indrawati Maulani; Aldin Aldama
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.32296

Abstract

The rapid use of Instagram and the emergence of nano-micro influencers and the Bookstagram community are the background to this research, also focusing on the low interest in reading in Indonesia. In realizing reading behavior, their role in virtual space becomes urgent in providing information literacy. This study aims to explore the experiences of nano-micro Bookstagram influencers in maximizing the use of Instagram to increase interest in reading. This study will discuss how the phenomenon of reading interest in Indonesia is interpreted, the characteristics of their followers, and the strategies and techniques used to attract attention and increase audience engagement. The method used is qualitative research with a cyberphenomenology approach, where data was collected through in-depth interviews with 16 Indonesian nano-micro Bookstagram influencers, and data analysis followed Moustakas' 10 techniques. The results of the study provide an overview of internal and external factors that influence people's interest in reading, as well as typification of follower characteristics, such as learner followers, book recommendation collectors, and followers with positive attitudes. By utilizing Instagram features such as Reels, carousel post formats, Instagram Stories, Highlights, Shares, and Channels creatively, these influencers can increase interaction and expand their influence. The findings of this study also provide in-depth insights into the dynamics of communication in the digital era, especially in efforts to increase interest in reading in Indonesia. This research is expected to provide a significant contribution in understanding the role of influencers in advancing literacy in modern Indonesian society.
Kampanye Literasi Media Digital Melalui Iklan Layanan Masyarakat Google Indonesia #RecheckSebelumKegocek Fahzaria, Nabilla Anasty; Fadhila, Sarah Annisa
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.7680

Abstract

Abstract. Ahead of the 2024 Indonesian Election, hoaxes based on manipulated visual content are rampant in the digital ecosystem. Google Indonesia launched a public service announcement campaign #RecheckBeforeKegocek to improve digital media literacy. This study analysed the advertisement using a qualitative approach with Teun A. van Dijk's Critical Discourse Analysis method, which dissects the text structure (super macro, superstructure, microstructure) and efforts to develop digital media literacy competencies ahead of the election. This study focuses on the research object, namely a public service announcement created by Google Indonesia entitled #RecheckBeforeKegocek, which was posted on the Instagram account @googleindonesia on October 12, 2023, and displayed as an advertisement on YouTube with a duration of 1 minute 29 seconds. The data collection methods used in this study were documentation, observation, and recording, with data analysis techniques referring to the Miles & Huberman approach. The results show that this advertisement functions as a social promotion tool to improve digital media literacy, especially in recognizing manipulative visual content. This advertising discourse is unique, opening up opportunities for further exploration of digital media literacy education within families and educational institutions, making it relevant for strengthening public awareness of hoaxes ahead of Indonesian elections.
Co-Authors Ahmad Fadhli, Ahmad Aldin Aldama Alexandria Cempaka Harum Anne Ratnasari Dewi, Iska Nur Indira Fadhila, Sarah Annisa Indrawati, Izni Nur Izni Nur Indrawati Maulani Izni Nur Indrawati Maulani Martian, Ferra Neni Yulianita Ridzki, Megumi Zahira Sarah Annisa Fadhila Sri Suwarsi Wahyu Pebriyanto