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All Journal MediaTor: Jurnal Komunikasi Komunikator Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Dakwah dan Komunikasi Jurnal Riset Public Relations Bandung Conference Series: Communication Management Lektur, Jurnal Ilmu Komunikasi Jurnal Inovasi Komunikasi MEDIAKOM : Jurnal Ilmu Komunikasi CHANNEL: Jurnal Komunikasi
Nabilla Anasty Fahzaria
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia.
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Social Media Marketing Strategy of Little Quokka Publisher during The Covid-19 Pandemic Nabilla Anasty Fahzaria
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.63-82

Abstract

Currently, the whole world is facing the Covid-19 pandemic which has affected various lines of business around the world, including the book publishing industry. Book stores closings and restrictions on public space capacity caused publisher revenues to decline by up to 70%. One new publisher from Bandung named Little Quokka Publisher utilizes social media marketing strategy in marketing their children's book products. This article discusses how Little Quokka Publisher carries out a social media marketing strategy by maximizing Instagram content production to increase product sales in difficult times and successfully market their products. This research used a qualitative descriptive research method through interviews with the Little Quokka publisher team to uncover the four principle pillars of social media marketing. The results show that publishers take advantage of marketing book products through social media by paying attention to several unique strategies that are applied in creating content such as humanistic, creative, and relatable. In addition, in digital content marketing, the team tries to get to know products, doing content research, and be social.
Social Marketing Communication of Peace Education Program by Peace Generation Indonesia Nabilla Anasty Fahzaria; Neni Yulianita; Anne Ratnasari
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9692

Abstract

Indonesia is a multicultural country that every year has reports of increasing rates of intolerance and a high potential for conflict. So that peace education is needed to prevent it. Peace Generation Indonesia or PeaceGen is a Non-Government Organization (NGO) working in the field of peace based in Bandung. The activities they do include the development of peace training through creative media and game-based learning, creating peace learning media, and activating peace content. PeaceGen has also produced more than forty thousand Agents of Peace (AoP) to spread peace. This study aims to find out the social marketing communication activities carried out by Peace Generation by reviewing and analyzing program design, promotion mix implementation, utilization of the “AoP Journey” digital platform, and the role and ability of the Agent of Peace Coordinator in fostering relationships with the Agents of Peace. This research uses qualitative methods and a case study approach. The results of the study show that the marketing communication carried out by Peace Generation seeks to produce peace education using collaborative programs and collective actions to create a peace-loving society. However, the use of digital platforms in their activities still allows for technological gaps.
Management of Cross-cultural Communication Barriers for Indonesian Migrant Workers in South Korea Nabilla Anasty Fahzaria; Sri Suwarsi; Sarah Annisa Fadhila; Wahyu Pebriyanto
Komunikator Vol 16, No 1 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.21112

Abstract

Indonesia, as a developing country, continues to grapple with a variety of labor challenges, including high unemployment rates and job scarcity. South Korea stands out as one of the destinations with a substantial presence of foreign migrant workers, including those from Indonesia. According to the Embassy of the Republic of Indonesia, the number of legal Indonesian citizens in South Korea has reached 37,000. Undoubtedly, Indonesian migrant workers encounter cross-cultural communication barriers in South Korea. This research aims to explore the cross-cultural communication challenges faced by Indonesian Migrant Workers (IMWs) in South Korea and examine the strategies they employ to manage these barriers effectively. Adopting a qualitative approach with a phenomenological method, data is gathered through interviews with Indonesian migrant workers from the fisheries, manufacturing, and tourism sectors in South Korea. The findings reveal that cultural disparities pose the primary challenge for IMWs in South Korea, affecting communication and causing discomfort. IMWs employ various strategies to address these communication barriers, focusing on managing language differences, adapting to work cultures, and fostering social networks to alleviate uncertainty and anxiety.
Reading buddy: the Indonesian gen Z and millennials bookstagram’s virtual communication practice Nabilla Anasty Fahzaria; Alexandria Cempaka Harum; Izni Nur Indrawati Maulani; Ferra Martian
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.8718

Abstract

Abstract Reading activities have shifted to social media platforms. Despite Indonesia having a low reading habit worldwide, it is expanding rapidly among millennial and Gen Z bookstagrammers. This study explores the meaning of ‘reading buddy’, motivations for engaging in virtual ‘reading buddy’ activities, emotional intimacy, habits and continuity of virtual communication with reading buddy partners. Using a cyberphenomenology approach, this study involved in-depth, semi-structured interviews with ten (10) Indonesian millennials and Z generation bookstagrammers by applying Barry Wellman's Networked Individualism Theory. This study's cyberphenomenology data analysis technique refers to the coding colour analysis procedure (CCAP). The study results show that a reading buddy is interpreted as a friend who reads books together, a sharing friend, and community outreach activities. It is known that the shift in social interaction from groups to individuals has opened up opportunities for virtual community bookstagrammers on Instagram to create interests that are appropriate for personal networks. In the reading buddy activities carried out, this is believed to enrich the reading experience while improving communication and literacy skills. Instagram is essential in positively impacting interpersonal relationships, personal development, and individual knowledge, especially among the younger generation who like to read books.
Add Yours: Millennial and Gen Z Cyberactivism on Instagram for #AllEyesOnRafah Ferra Martian; Nabilla Anasty Fahzaria; Safina Arina Faza; Nazwaluna Camisha Zakaria
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/v00nvq17

Abstract

Indonesia ranks fourth among Instagram users worldwide, with Generation Z and Millennials as dominant users. Instagram Stories, particularly the “Add Yours” feature, has become an important medium for self-expression and digital activism. The virality of the #AllEyesOnRafah campaign demonstrates how humanitarian issues can be expanded through simple digital participation mechanisms, while reflecting a shift in global solidarity to the visual and interactive realm. The objectives of this study include exploring the meaning of Palestine and genocide, the motives behind cyberactivism, and the typology of cyberactivism among Millennial and Generation Z Instagram users. This research uses a qualitative method with a cyber-phenomenological approach, which is constructed as an intrinsic case study in the Indonesian context to understand the experiences of Millennials and Gen Z in the campaign. Data were obtained through interviews with 15 informants, community observation, and a literature review. Analysis used the Color Coding Analysis Procedure (CCAP) to identify participating themes and motives. The findings indicate that for this generation, “Palestine” and “genocide” are interpreted as symbols of humanitarian crises and human rights violations. Motives for engagement primarily encourage empathy, moral obligation, a desire to raise awareness, and a sense of belonging in the digital community. The Add Yours feature facilitates a spectrum of interactions, from simple re-sharing to more powerful personal narratives. The findings of this study provide a theoretical contribution to the use of cyberphenomenology to understand the transition from symbolic to substantive digital advocacy, demonstrating how interactive features construct networked publics that demand global accountability.
Kampanye Literasi Media Digital Melalui Iklan Layanan Masyarakat Google Indonesia #RecheckSebelumKegocek Nabilla Anasty Fahzaria; Sarah Annisa Fadhila
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.7680

Abstract

Abstract. Ahead of the 2024 Indonesian Election, hoaxes based on manipulated visual content are rampant in the digital ecosystem. Google Indonesia launched a public service announcement campaign #RecheckBeforeKegocek to improve digital media literacy. This study analysed the advertisement using a qualitative approach with Teun A. van Dijk's Critical Discourse Analysis method, which dissects the text structure (super macro, superstructure, microstructure) and efforts to develop digital media literacy competencies ahead of the election. This study focuses on the research object, namely a public service announcement created by Google Indonesia entitled #RecheckBeforeKegocek, which was posted on the Instagram account @googleindonesia on October 12, 2023, and displayed as an advertisement on YouTube with a duration of 1 minute 29 seconds. The data collection methods used in this study were documentation, observation, and recording, with data analysis techniques referring to the Miles & Huberman approach. The results show that this advertisement functions as a social promotion tool to improve digital media literacy, especially in recognizing manipulative visual content. This advertising discourse is unique, opening up opportunities for further exploration of digital media literacy education within families and educational institutions, making it relevant for strengthening public awareness of hoaxes ahead of Indonesian elections.
From Scroll to Book: Maximizing Instagram by Nano-Micro Influencers Bookstagram to Increase Reading Interest in Indonesia Nabilla Anasty Fahzaria; Izni Nur Indrawati Maulani; Aldin Aldama
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.32296

Abstract

The rapid use of Instagram and the emergence of nano-micro influencers and the Bookstagram community are the background to this research, also focusing on the low interest in reading in Indonesia. In realizing reading behavior, their role in virtual space becomes urgent in providing information literacy. This study aims to explore the experiences of nano-micro Bookstagram influencers in maximizing the use of Instagram to increase interest in reading. This study will discuss how the phenomenon of reading interest in Indonesia is interpreted, the characteristics of their followers, and the strategies and techniques used to attract attention and increase audience engagement. The method used is qualitative research with a cyberphenomenology approach, where data was collected through in-depth interviews with 16 Indonesian nano-micro Bookstagram influencers, and data analysis followed Moustakas' 10 techniques. The results of the study provide an overview of internal and external factors that influence people's interest in reading, as well as typification of follower characteristics, such as learner followers, book recommendation collectors, and followers with positive attitudes. By utilizing Instagram features such as Reels, carousel post formats, Instagram Stories, Highlights, Shares, and Channels creatively, these influencers can increase interaction and expand their influence. The findings of this study also provide in-depth insights into the dynamics of communication in the digital era, especially in efforts to increase interest in reading in Indonesia. This research is expected to provide a significant contribution in understanding the role of influencers in advancing literacy in modern Indonesian society.
Pengalaman Nano-Mikro Bookstagrammer Indonesia sebagai Agen Perubahan Sosial Literasi di Instagram Nabilla Anasty Fahzaria; Betha Dwi Oktaviani
Jurnal Riset Public Relations Volume 6, No. 1, Juli 2026, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v6i1.10124

Abstract

Abstrak. Media sosial telah menciptakan ruang virtual yang mempertemukan berbagai komunitas, salah satunya adalah Bookstagram, komunitas pecinta dan pengulas buku di Instagram. Influencer di level nano dan mikro memanfaatkan fitur Instagram untuk mempromosikan budaya membaca dan berbagi informasi tentang buku. Penelitian ini bertujuan untuk mengeksplorasi pengalaman para nano-mikro influencer Bookstagram di Indonesia, dengan meneliti motif mereka dalam mendorong perubahan sosial literasi, pengalaman emosional yang mereka rasakan, mengidentifikasi tantangan dalam mempromosikan literasi dan bagaimana mereka berperan sebagai agen pemasaran sosial untuk mendorong minat baca di Instagram. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan fenomenologi Alfred Schutz, dilakukan melalui wawancara mendalam kepada 15 bookstagrammer asal Indonesia, terdiri dari 5 influencer mikro dan 10 nano, dengan jumlah pengikut 2.000 hingga 10.000. Data juga diperoleh dari telaah literatur dan observasi pada komunitas Bookstagram. Temuan penelitian menunjukkan bahwa para influencer ini memainkan peran penting dalam memotivasi perubahan sosial literasi, memiliki motif pribadi seperti berbagi rekomendasi buku dan membangun kebiasaan membaca, meskipun dihadapkan pada berbagai tantangan. Penelitian ini mengimplikasikan bahwa nano-mikro Bookstagrammer memiliki potensi strategis sebagai agen pemasaran sosial dalam pengembangan gerakan literasi digital berbasis komunitas, sehingga dapat menjadi pertimbangan bagi institusi pendidikan, penerbit, maupun komunitas literasi dalam merancang strategi peningkatan minat baca melalui media sosial. Abstract. Social media has created a virtual space that brings together various communities, one of which is Bookstagram, a community of book lovers and reviewers on Instagram. Influencers at the nano and micro levels utilize Instagram features to promote a culture of reading and share information about books. This study aims to explore the experiences of nano-micro Bookstagram influencers in Indonesia, by examining their motives in encouraging social literacy change, the emotional experiences they experience, identifying challenges in promoting literacy and how they act as social marketing agents to encourage reading interest on Instagram. The research method used is qualitative with the Alfred Schutz phenomenology approach, conducted through in-depth interviews with 15 bookstagrammers from Indonesia, consisting of 5 micro and 10 nano influencers, with a number of followers ranging from 2,000 to 10,000. Data were also obtained from literature studies and observations in the Bookstagram community. The research findings show that these influencers play an important role in motivating social literacy change, have personal motives such as sharing book recommendations and building reading habits, despite facing various challenges.
Digital Motherhood dan Praktik Literasi Keluarga pada Ibu Milenial Bookstagram Nabilla Anasty Fahzaria
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 25, No. 1 June 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.6928

Abstract

Social media has transformed the way mothers interpret and present parenting practices and family literacy. The Bookstagram community on Instagram has become a space for sharing reading experiences, book recommendations, as well as negotiating identities and mother-child relationships in digital public spaces, which marks a shift in parenting from the private realm to mediated social practice. This research explores and maps how millennial Bookstagram mothers interpret reading activities with children in daily life, family literacy practices, and negotiating roles as mothers, readers, and creators of literacy content. The method used is qualitative with Max van Manen's phenomenological approach. Data was obtained from in-depth interviews and digital observation. As a result, digital motherhood for millennial mothers on Bookstagram is a practice of reading and sharing literacy content and becomes a way of presenting oneself, forming the meaning of motherhood, and passing on values across generations in digital culture. Further research is recommended involving other subjects and more diverse methodological approaches to expand understanding of the relationship between literacy, motherhood, and digital identity.
Pengalaman Job Hugging Gen Z Pekerja Kreatif melalui Close Friends Instagram Inthan Mharchelina; Nabilla Anasty Fahzaria
Bandung Conference Series: Communication Management 583 - 594
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24604

Abstract

The development of the creative industry and the unstable dynamics of the work world have led to the emergence of the job hugging phenomenon among Gen Z creative workers, namely the condition of persisting in work despite experiencing pressure and dissatisfaction. The urgency of this research is to understand the role of private digital communication spaces (Close Friends) in interpreting social support and maintaining emotional well-being, considering that studies related to the subjective experiences of Gen Z are still limited. This study aims to explore past motives (because motive) and hopes to be achieved (in-order-to motive) rooted in previous experiences such as social pressure, the need for privacy, and uncomfortable digital interaction experiences, while also directed at the desire to obtain a sense of security, emotional support, and control in expressing themselves in digital spaces. The study used a qualitative method with an Alfred Schutz phenomenological approach. Data were obtained from in-depth interviews and observations of 5 Gen Z creative workers in Bandung City aged 21-23 years who experienced job hugging. The results show that Close Friends is used as a private space for self-expression, sharing personal experiences, and obtaining emotional support. The use of this feature is influenced by negative experiences in public spaces and the aim of creating safer and more supportive communication. This research suggests further development by expanding the subject matter, context, platforms, and the use of other methods to enrich the study. Limitations of the study lie in the limited number of informants and its focus on a single platform, Instagram.   Perkembangan industri kreatif dan dinamika dunia kerja yang tidak stabil mendorong munculnya fenomena job hugging pada pekerja kreatif Gen Z, yaitu kondisi bertahan dalam pekerjaan meski mengalami tekanan dan ketidakpuasan. Urgensi penelitian ini dilakukan untuk memahami peran ruang komunikasi digital privat (Close Friends) dalam memaknai dukungan sosial dan menjaga kesejahteraan emosional, mengingat kajian terkait pengalaman subjektif Gen Z masih terbatas. Penelitian ini bertujuan untuk mengeksplorasi motif masa lalu (because motive) serta harapan yang ingin dicapai (in-order-to motive) yang berakar pada pengalaman sebelumnya seperti tekanan sosial, kebutuhan akan privasi, serta pengalaman interaksi digital yang kurang nyaman, sekaligus diarahkan pada keinginan untuk memperoleh rasa aman, dukungan emosional, dan kontrol dalam mengekspresikan diri di ruang digital. Penelitian menggunakan metode kualitatif dengan pendekatan fenomenologi Alfred Schutz. Data didapatkan berdasarkan wawancara mendalam dan observasi terhadap 5 pekerja kreatif Gen Z di Kota Bandung berusia 21-23 tahun yang mengalami job hugging. Hasil penelitian menunjukkan bahwa Close Friends dimanfaatkan sebagai ruang privat untuk mengekspresikan diri, berbagi pengalaman personal, dan memperoleh dukungan emosional. Penggunaan fitur ini dipengaruhi oleh pengalaman negatif di ruang publik serta tujuan untuk menciptakan komunikasi yang lebih aman dan suportif. Penelitian ini menyarankan pengembangan dengan memperluas subjek, konteks, platform, serta penggunaan metode lain untuk memperkaya kajian. Keterbatasan penelitian terletak pada jumlah informan yang terbatas dan fokus pada satu platform, yaitu Instagram.  
Co-Authors Adzraa Aaqila Razaani Ahmad Fadhli Aldin Aldama Alexandria Cempaka Harum Andalusia Neneng Permatasari Anne Ratnasari Betha Dwi Oktaviani Claresta Crisnayaka Hartanto Ferra Martian Inthan Mharchelina Iska Nur Indira Dewi Izni Nur Indrawati Izni Nur Indrawati Maulani Megumi Zahira Ridzki Nazwaluna Camisha Zakaria Neni Yulianita Raditya Pratama Putra Safina Arina Faza Sarah Annisa Fadhila Sarah Annisa Fadhila Sri Suwarsi Wahyu Pebriyanto