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INDONESIA
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Published by Politeknik APP Jakarta
ISSN : 1411142X     EISSN : 25985795     DOI : -
Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International Trade in Bahasa Indonesia or English written. Published twice a year in MAY and NOVEMBER:
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Articles 11 Documents
Search results for , issue "Vol. 6 No. 2 (2022): page 177- 308" : 11 Documents clear
The Influence Of Ambassador's Brand On Brand Image And Their Impact On Buying Interest Of Tokopedia Consumers Nova, Firsan
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.991

Abstract

This study aimed to determine the effect of brand ambassadors on buying interest through the brand image in Tokopedia e-commerce and using primary data from the distribution of questionnaires from 210 respondents domiciled in East Jakarta who uses Tokopedia. Samples were taken using purposive sampling and determining the number of samples using quota sampling. The analysis test was carried out using Structural Equation Modeling (SEM) and processing using LISREL ver. 8.8. The results showed that the influence of brand ambassadors through the brand image on buying interest in e-commerce Tokopedia was positive, or there was a significant relationship. Based on these results, it can be said that brand image as an intervening variable has a positive influence or has a significant relationship.
The Effect Of Perceived Organizational Support On Organizational Citizenship Behavior With Work Engagement As A Mediation Variable Sakarina, Sari; Haekal, T. M; Pratiwi, Ratih; Cakranegara, Pandu Adi; Rusliandy, Rusliandy; Kasuma, Jati
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1008

Abstract

The purpose of this study was to determine the effect of Perceived Organizational Support on Organizational Citizenship Behavior with the work engagement variable as a mediator at the Palembang City Tourism Office. Samples were taken as many as 63 employees. Data was collected by distributing questionnaires using a 5-point Likert scale to measure 22 statement items. The analysis technique used is Path Analysis. The results of the analysis show that Perceived Organizational Support has a positive and significant effect on organizational citizenship behavior, Perceived Organizational Support. This study also succeeded in proving that Perceived Organizational Support has an effect on Organizational Citizenship Behavior mediated by Work Engagement at the Palembang City Tourism Office. Based on the results of research analysis, several suggestions can be used as consideration in determining future policies, namely, the Office should pay more attention to any complaints felt by employees so that it will create a sense of meaning and feelings of pleasure and employees feel considered necessary by the service.
Comparison Study Influence The Third-Party Fund On Profitability With Bank Size As The Moderating Variable In Indonesia And Malaysia Hermuningsih, Sri; Rahmawati, Anisya Dewi; Nasrulloh, Rifqi Syarif
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1026

Abstract

The objective of this research is to compare the correlation between third-party funds and profitability using bank size as a moderating variable of Islamic banking in Malaysia and Indonesia. The sample in this study used purposive sampling and obtained a sample of 10 Islamic banks in Malaysia, 10 Islamic banks Indonesia in 2016-2020. The data used is secondary data in the form of the annual reports or financial reports through the official website of each Islamic bank. To examine research data in the form of financial statements, this quantitative study used regression and moderate regression analysis. The results of the first analysis show that third-party funds from Indonesia and Malaysia Islamic banks show a significant effect on profitability (ROA), while the results of the second analysis show that third-party funds moderating the profitability of Indonesia and Malaysia Islamic banks.
The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia Hapsari, Indri; Lampasa, Yunitawati; Marjani, Marjani; Juwita, Juwita; Bugis, Hairudin
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1043

Abstract

This study aimed  to analyze the effect of the strategic orientation dimension on the  culinary business market performance  in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling technique. The population was culinary business actors who still survive and have been running for the business more than 2 years during the COVID-19 pandemic. The  sample in this study only obtained 38 respondents. The data analysis technique in this research was  path analysis using SmartPLS VS 3.0. The results showed  an analysis of the strategic dimensions that have an aggressive attitude and had  significant effect on market performance so that culinary business actors can improve their market performance during the COVID-19 pandemic.
Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia Purbaningsih, Yuli; Sulistiyo Nugroho, Budi; Nurfauzi, Yogi; Hendrik Sitaniapessy, Rainier; Towpek, Hadenan
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1045

Abstract

The strategy to improve digital marketing for MSME products and services is a critical study. Therefore, the authors are interested in reviewing scientific evidence of increasing digital era MSME marketing to increase understanding. Finally, we can conclude that the findings include several strategies to increase the promotion of MSME products and including MSME managers preparing products and services that have future value and serving customers better, making the best buyer journeys, understand when and how to fix any shortcomings, develop periodic promotions, optimize website promotions, develop internet promotions, always place website pages easy to find, review items, create a business Google account, participate, participate, influencers, then right-click, are virtual entertainment. It is hoped that this study will become a vital force in increasing the understanding of digital marketing strategies in MSME businesses.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
Digital Transformational Leadership A Village Head On Organizational Citizenship Behavior Through Work Climate And Job Satisfaction Village Officials In Lombok Island Ahyat, Muhammad; Sahar, Sahar; Afriwan, Okky; Saniah, Eluiz Yansirus; Saputra, Agus Marjan
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1047

Abstract

The purpose of this study was to determine the effect of the Village Head's Transformational Leadership on Organizational Citizenship Behavior (OCB) through Organizational Climate and Job Satisfaction of Village Officials in East Lombok Regency. The steps used to analyze the data are Confirmatory Factor Analysis, Multiple Regression Analysis and Path Analysis. The results showed that Transformational Leadership has a positive but not significant effect on Job Satisfaction, Transformational Leadership has a positive and significant effect on Work Climate, Transformational Leadership has a positive and significant effect on OCB, Work Climate has a positive and significant effect on OCB, Work Climate has a positive and significant effect on Job Satisfaction. Behavior and Job Satisfaction have a positive and significant influence on Organizational Citizenship Behavior (OCB). has a positive but not significant effect on OCB and job satisfaction has a positive and significant effect on OCB.
Evaluating Distributive Fairness of Remuneration System: The Role of Equity Sensitivity in Explaining Employee Well-being and Organizational Citizenship Behaviour Yuliana, Elsa Sari; Zawitri, Sari; PS, Widodo; Kartikawati, Theresia Siwi
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1068

Abstract

This study aims to test the effect of remuneration system fairness on subjective well-being and OCB. This research also aims to test the moderating role of equity sensitivity in the effect of remuneration system fairness on subjective well-being. The technique of sample collection employed purposive sampling technique. The hypothesis testing employed path coefficient value and t-test using SmartPLS 3.0. In accordance with the test results show that in the context of public universities in Indonesia, namely PU, employee OCB is influenced by the remuneration system variable and subjective welfare variable. This study also concludes that subjective well-being is a mediator between the two. On the other hand, the moderating role of equity sensitivity in the effect of fairness remuneration on subjective well-being is not well-proven. Theoretically, this research provides generalization to the previous studies, as well as complementing the need for balancing mediator and moderator variables in the correlation between remuneration system fairness and OCB. Practically, this study denotes that organizations need to take concern about fairness in the regulations of remuneration system.
Measuring E-Satisfaction Performance Based on Customer Smart Shopping Feeling and Confident Mahmud, Mahmud; Putra, Febrianur I F S
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1080

Abstract

Recently, many people have been switching from conventional shopping to digital shopping. Even so, people feel that online shopping is less secure. Finally, many consumers search for information online before shopping at online stores. This study investigates how webrooming affects consumers' experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, and e-satisfaction in the digital fashion industry. The population in this study were all the digital fashion industry consumers who experience webrooming in the shopping process. The total sample used in this study was 384 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence and smart shopping feeling. Both factors, confidence and smart shopping feeling subsequently significant and positively affect e-satisfaction.
Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.

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