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INDONESIA
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Published by Politeknik APP Jakarta
ISSN : 1411142X     EISSN : 25985795     DOI : -
Core Subject : Science, Engineering,
Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation
Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International Trade in Bahasa Indonesia or English written. Published twice a year in MAY and NOVEMBER:
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol. 8 No. 1 (2024): May 2024" : 8 Documents clear
The Effect Of Social Media Promotion And Word Of Mouth On The Decision To Visit The Attraction Of Tanjung Bias Beach, West Lombok Regency Masyhudi, Lalu; Utama, Lalu Satria; Chelsania, Ni Putu Ajeng; Susanty, Sri; Murianto, Murianto; Purwata, I Ketut
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1074

Abstract

This study aims to determine the effect of promotion through social media and word of Mouth on visiting decisions with the control variables of attractiveness and facilities. The data collection technique used a questionnaire that had been tested for validity and reliability. Based on the simultaneous hypothesis testing, the four independent variables have a significant effect on the decision to visit tourists to Tanjung Bias Beach. Partially, word of mouth (X2) has a positive and significant effect on the decision to visit tourists, this can be seen from the t-count value of 5.816, greater than the t-table value of 1.995. Social media promotion (X1), Attraction (X3) and Facilities (X4), and show that the result of the multiple linear determination coefficient (R2) is 0.648, or 65%. This means that the degree of influence of the independent variable (X) on the variable (Y) is 65%.
The Role of Competence on Performance Leadership Style as an Intervening Variable Soelistya, Djoko; Warindra, Ade Septiarisna; Desembrianita, Eva; Purwanti, Titik; Suhardi, Suhardi
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1195

Abstract

This study aims to analyze the effect of employee competence on their performance in the company through the leadership style in the company, while the following research uses a quantitative method that uses a population of employees of the Plastic Woven Packaging Manufacturing Company using a sample of the production department of 100 respondents. The following research results show that the influence of (1) employee competence has a significant influence on performance, (2) employee competence has a significant influence on leadership style, (3) leadership style has a significant influence on performance, while profit sharing has an indirect effect through the mediating variable style (4) Competence has a significant direct effect in order to provide an increase in employee performance even though it is not through Leadership Style as a mediating variable. The company should pay attention and provide an increase in the competence that can affect employee performance.
Predicting Online Advertisement Avoidance for the Google Ads System Selected Antecedents and Outcome Said, Laila Refiana; Adinata, Muhammad Hendardi
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1290

Abstract

Indonesia is the third-largest country that utilizes ad-blockers, despite online advertising there expanding quickly. In addition to consumers generally viewing internet use as common. This study aimed to examine how prior bad experiences and perceived goal impediments affect online advertisement avoidance. Students who used the internet the most during the Covid-19 pandemic in 2021 were chosen as research participants. The F-test demonstrated that perceived aim hindrance, advertisement clutter, and prior terrible experience all impacted advertisement avoidance simultaneously using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique. The results are anticipated to guide marketing professionals and businesses in choosing how to develop and arrange adverts that are precisely on target without upsetting internet users. The results of this study should help policymakers assess how to create a welcoming and secure online environment.
Role of Digital Marketing and Digital Transformation in the SME's Financial Performance Toni, Nagian; Goh, Thomas Sumarsan; Nyoto, Nyoto; Hong, Rita
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1348

Abstract

The aim of this research is to analyze the relationship between digital marketing and financial performance, analyze the relationship between digital transformation and financial performance and analyze the relationship between digital transformation and digital marketing. This research method is quantitative through surveys, the research population is SMEs owners in Indonesia. The results of data analysis show that digital marketing has a positive and significant relationship to financial performance, digital transformation has a positive and significant relationship to financial performance, digital transformation has a positive and significant relationship to digital marketing. The results of the mediation effect test on the influence of digital marketing on financial performance through digital transformation mediation can be concluded that digital transformation is full mediation on the influence of digital marketing on financial performance.
Analysis of the Effect of Indonesia-Japan Economic Partnership Agreement (IJEPA) on the Trade in Service Sector in Indonesia Syahputri, Evanti Andriani; Gupta, I Made Krisna Yudhana Wisnu
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1356

Abstract

The Economic Partnership Agreement (EPA) is a trade agreement that aims to facilitate market access and considers aspects of economic cooperation and development initiatives between the two countries. The trade agreement between Indonesia and Japan is Indonesia's first bilateral trade agreement covering trade in goods, services, and investment, and entered into force in 2008. The development of the service sector is an important factor in supporting economic growth. This study uses panel data regression with the estimation method used by the gravity model with Difference in Difference (DiD) to see the impact of the IJEPA. The study results show that the interest variable is not significant to the dependent variable, illustrating that the existence of the IJEPA agreement is statistically unable to explain the relationship that occurs with the value of exports and imports of the Indonesian service sector. Implementing IJEPA in Indonesia still does not have an impact and has not provided benefits, especially for service trade.
The Influence Of Digital Marketing, Product Innovation And Competency On MSME Performance In The South Tangerang Region Kasmad, Kasmad; Mustakim, Masran; Purnama, Aan
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1385

Abstract

The research aims to determine the influence of digital marketing, product innovation and competency on the performance of MSMEs in the South Tangerang region. This research uses a quantitative type of research with a survey approach with the method used is simple random sampling, with a sample of 96 MSME actors in the South Tangerang area. The data analysis technique for this research uses PLS software version 3.0 (Partial Least Square) with the research results showing that (1) Digital Marketing has no effect on MSME performance with at statistical value of 1.151 < t table 1.660 and a P-value of 0.250 > 0.05, (2) Product innovation has no effect on MSME performance with at statistical value of 0.949 < t table 1.660 and P-value 0.343 > 0.05 (3) Competency has a positive and significant effect on MSME performance with at statistical value of 34.254 > t table 1.660 and P -value 0.000 < 0.05. These measures can contribute to the growth and sustainability of MSMEs in the South Tangerang Region.
Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust Setiawan, Edhie Budi; Arubusman, Dian Artanti; Soekirman, Atong; Fachrial, Peppy; Maysandra, Indriani
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1410

Abstract

This study aims to ascertain how social media marketing (such as Instagram) and ease of use affect consumer decisions, as well as how trust functions as a mediating factor in the relationship between social media marketing and ease of use and consumer decisions. There are two types of data that are used; primary data are gathered through questionnaires, and secondary data are gathered from books and journals. This study used probability sampling techniques with a simple random sampling method, namely with 170 respondents. The analysis method in this study uses SEM-PLS (Structural Equation Model - Partial Least Square). This study's findings indicate that trust has a major impact on purchase decisions, simplicity of use has a large impact on decisions, and social media marketing has no significant impact on decisions. Ease of use and social media marketing's influence on purchase decisions might be mitigated by the trust factor. If respondents trust online travel brokers, social media marketing will have an impact on their purchase decisions.
Green Energy Development Strategy Towards Green Logistics: Case Study At PT. Pelabuhan Indonesia III (Persero) Benoa Bali Dwipayana, Arif Devi; Darmayanti, Ni Luh
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1415

Abstract

Implementing green logistics involves using environmentally friendly practices and technologies in the management of supply chains and transportation of goods. The potential benefits gained in implementing green logistics include, a reduction in greenhouse gas emissions, energy, and resource efficiency, reduced operational costs, reputation, and regulatory compliance. This research aims to create a strategy for developing the use of green energy towards green logistics at Benoa Port. The research methodology using a systematic literature review hybrid type then present several development strategy schemes that will be implemented. The results of the research conclude that the sea side and land side strategies can be applied to Benoa Port, the initial development strategy that has the greatest potential to be implemented is wind energy and solar energy on the land side to support the implementation of green logistics in fulfilling the Port area's electrical energy, the implications of this research will have an impact on the development of green energy for other ports in Indonesia in accordance with the government's national energy policy.

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