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JEM17: Jurnal Ekonomi Manajemen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 25279947     DOI : https://doi.org/10.30996/jem17.v8i2
Core Subject : Economy,
Economics, Econometrics & Finance
JEM17: Jurnal Ekonomi Manajemen accepts manuscript research results in the fields of marketing management, financial management, operational management, human resource management, and also includes strategic management, but not limited to: 1. Operations Management (Supply Chain, Production System Planning, Production Control, Product Information System) 2. Financial Management (Fiscal Policy, Cost Accounting, Investment Decision, Taxation, Corporate Budgeting) 3. Human Resource Management (Regeneration of Organizational Position, Gender Equality) 4. Marketing Management (Brand Image, Consumer Behavior, e-Commerce, Capital Market) 5. Strategy Management (Business Law, Business Communication, Risk Management)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 10 No. 2 (2025)" : 11 Documents clear
The Influence of Customer Relationship Management (CRM) and Customer Satisfaction on Sales Increase Through The Use of Digital Services at PT PLN (Persero) UP3 Ogan Ilir Hayani , Eko Saputra; Wadud, Muhammad
JEM17: Jurnal Ekonomi Manajemen Vol. 10 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i2.132890

Abstract

This study aims to analyze the influence of three main variables: Customer Relationship Management (CRM), customer satisfaction, and sales improvement of electricity through the Digital Service PLN at PT PLN (Persero) UP3 Ogan Ilir. A quantitative approach was applied using a survey method, with questionnaires distributed to 100 active users of the PLN Mobile application. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The model includes two independent variables CRM and customer satisfaction and one dependent variable, namely sales improvement. The results show that CRM has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly affects sales improvement. CRM also has an indirect influence on sales improvement through customer satisfaction as a mediating variable. These findings suggest that effective CRM implementation enhances customer satisfaction, which ultimately contributes to increased electricity sales through digital service channels. The study recommends that PT PLN (Persero) continuously strengthen CRM strategies and prioritize customer satisfaction to support the utilization of PLN Mobile and sales performance. Keywords: Work-Life Balance, Non-Physical Work Environment, Job Satisfaction.

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