Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Representamen

representamen
Website

Published by Universitas 17 Agustus 1945 Surabaya

ISSN : 24433942 EISSN : 26847663 DOI : -

Core Subject : Education,

Education

Arjuna Subject : -

Articles 10 Documents

Search results for , issue "Vol 2 No 01 (2016)" : 10 Documents clear

STRATEGI ELECTRONIC PUBLIC RELATIONS P.T. ISM BOGASARI FLOUR MILLS DALAM MENINGKATKAN BRAND AWARENESS Ramadhan, Handharu Laksa; Handoko, Rudy; Wibowo, Judhi Hari
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v2i01.1458

Technological developments in the aspect of communication and increasing competition,demand public relations to creatively invent and devise a strategy to communicate its brand throughthe internet. The existence and growth of PT. ISM Bogasari which is the largest wheat flour producerin Indonesia with a market share of 57% amid the development of communication technology andincreasing competition. Encourage interest in the author's research on public relations strategy PT.ISM Bogasari flour mills in meninggkatkan brand awareness. The theory used in this research ispublic relations management process Scot M Cutlip and Brand Awareness.Metode analysis used isMiles and models. Huberman. Based on the results of research conducted by the author, it can beconcluded that: lack of relationships with customers in and challenges of competitors becomes thebasis of the formation of the strategy. Through the medium of websites, twiter, facebook, you tube. PT.ISM Bogasari flour mills, assuring the market share on the product quality, by forming the productinformation into four major cyber media content, ie the content of recipes, tips content, content, SMEtestimony, and testimony BBC. Besides Markowitz such content, interactive (two-way communication)performed on twiter and facebook social media with the aim that the formation of relationships in thetarget market. Efforts mengeleloh social media and website in order to appear on the first page ofgoogle or yahoo search or a search feature on social media also carried out by third parties, so thatthe message continues to be seen by the target audience.Keywords: Strategi, Electronic Public Relations, Brand Awareness

TRADISI LISAN PARIKAN DALAM DESAIN GRAFIS KAOS WISATA JAWA TIMUR Jupriono, Jupriono
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v2i01.1463

Tourism T-shirt with unique and funny words of textual graphic design are found in manycities in Indonesia, however which make use of parikan oral tradition have not been found, so it isnecessary to start bravely a parikan design tourism t-shirt production. Many sources of parikan canbe exploited, the parikan of ludruk artist creation as well as from campursari song creators, classicparikan and plesetan, also erotic parikan of individual creators, sounded in shows as well asrecorded in cassettes, CD, DVD, and internet. There are varied parikan which can be explored as thesubject of tourism t-shirt graphic design, and every type has its own market target according totypography consideration and communication norms. It needs requirements to sell tourism t-shirt:fulfilling market need, defining valuable product, offering unique subject, and entering market withthe precise name.Keywords: oral tradition, parikan, creative industry, typography graphic design, marketing strategy.

ANALISIS INTERAKSI SIMBOLIS BATU AKIK BACAN DI KALANGAN MASYARAKAT SURABAYA) Ningsih, Sri Wahyu; Hamim, Hamim; Soenarjanto, Bagus
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Research agate phenomenon as a symbol of this communication in the background agate background bythe icon as a symbol of social status differentiation in terms of both wealth and culture as well. Problemsof this research is the type of agate Bacan able to become a symbol of communication amongmasyarakat.Penelitian aims to determine the message symbols in agate frequently in associate withwealth and status sosial.penelitian using qualitative research The results of the study show that thesymbol is Non-verbal manifestation of a culture intent contained therein, as a symbol of social statusdifferentiator differentiator as well as cultural diversity. In relation to the communication titlephenomenon agate as a symbol of communication close relation to verbal communication which refers tospeech and non-verbal communication can be the symbol of the emblem as violence rocks / scale mohsand also fiber stone, whereas the results of research by the author intervenes after the interview is fromsome informants one of academics statement on responsible is in accordance with the theory of symbolicinteraction that communication tidah only through language but there are symbols that agreed upon inaddition to non-language and theories of social behavior by Albert Bandura that the individual isinfluenced by the social environment in if the surrounding environment fond agate then that individualwill have a tendency to follow the social life also has agate want.Keywords : Symbolic interaction, culture, agate Bacan.

PENCITRAAN BUPATI DALAM PERSPEKTIF SEMIOTIKA BARTHES Analisis Penciitraan Bupati Sidoarjo Melalui Iklan Apartemen Royal Mutiara Residence pada Jawa Pos Novianto, Tonny; Hamim, Hamim; Novaria, Rachmawati
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Research starts from the interest of writer of the advertising world displayed through theprintable media especially Apartment Royal Mutiara Residence commercial in Jawa Pos, May 2015thedition. This commercial provides persuasive messages are presented in the textual message form andthe image message form. In this commercial there is a picture of Sidoarjoâ€™s Regent H SaifulIllah,S.H.,M.Hum which is have a multi-interpretation in society as if this commercial have twoobjectives that mutually contrary, first, this commercial is intended to introduce the latest products ofApartment Royal Mutiara Residence, the second, this commercial also has a hidden meaning inconstructing image of Sidoarjoâ€™s Regent H Saiful Illah, S.H.,M.Hum. This study adopted a qualitativeapproaches.. In this case, writers strove to unload the denotative meaning, connotative meaning andmyths which is found in verbal message and non verbal message that appear in the Apartment RoyalMutiara Residence commercial in Jawa Pos, May 2015th edition. From this research, can beconcluded that purport decker approach in Roland Barthes semiotic analysis, through connotativemeaning, denotative meaning and myths in this commercial, identified the explicit meaning ofpersuasive messages that appeare in this commercial aimed to construct the image of Sidoarjoâ€™sregent H Saiful Illah, S.H., M.Hum to be much more positive in society.Keywords : Commercial, Semiotic, Image, Regent, Roland Barthes

KOMUNIKASI PEMASARAN PARIWISATA DAN KUNJUNGAN WISATAWAN DI BANGKALAN Linasari, Festi; Sumarah, Noorshanti; Andayani, Sri
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

This research based on tourism which has become an important asset for Kabupaten Bangkalanand needed to be informed to the people. The ministry of Youth, Sport, Culture and TourismKabupaten Bangkalan is a government institution which work on tourism and the job is to promote theexisting tourism. This research is aiming to describe Marketing Communication which has been doneby The ministry of Youth, Sport, Culture and Tourism Kabupaten Bangkalan on increasing the touristvisit. The focuses in this research are Siring Kemuning Beach, Guweh Pote Jaddih Hills andSwimming pool, And Pesarean Syaikhona Kholil. The teory used in this research is IntegratedCommunication Marketing (IMC). The research method which is used in this research is Qualitativewith desciptive type. The result from the research found that Marketing Communication activity byThe ministry of Youth, Sport, Culture and Tourism Kabupaten Bangkalan on increasing the touristvisit used Integrated Marketing Communication such as Advertising, Direct Marketing, InteractiveMarketing, Sales Promotion, Publicity or Public Relations, Personal sales, Events and Experiences,Person to Person, but in reality The ministry of Youth, Sport, Culture and Tourism KabupatenBangkalan has not been maximizing the elements of Integrated Marketing Communication that canincrease the numbers of tourists visit. The researcher also found that tourism object Guweh PoteJaddih Hills and Swimming pool have not under the controll of The ministry of Youth, Sport, Cultureand Tourism Kabupaten Bangkalan and still in private or individual claim, this is so unfortunatebecause this tourism object attaracts many tourists visit.Keywords : communication marketing tourism, increase, tourism visit.

POLA KOMUNIKASI INTERPERSONAL MAHASISWA YANG BERORIENTASI SEKSUAL GAY Putra, Reza Ardiansyah; Sumarah, Noorshanti; Satvikadewi, AAI. Prihandari
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

This research entitled patterns of Interpersonal Communications Students with Gay sexualorientation (a case study of Interpersonal Communication in daily interactions of Gay Students). Thepurpose of this research is to know the symbols (Non Verbal Communication) and to know the symbollanguage (Verbal communication) used in the gay student interact with her environment(homosexuals and Heterosexuals) as well as how communication affects the gay student identificationin social environment in berinterak. that verbal and non verbal communication students in her socialenvironment is not gay so real in the world of hetroseksual. Gay covered many of which straddledifferent from gay open is more conspicuous, even so homosexuals could identify one another fromthe gaze of the eyes, body language, looks, and fragrances are used in excess, as well as languageand speech they use, but communication also happens to homosexuals in the virtual world bydemonstrating the full form of interaction and language use homosexual in shows themselves freelyon social media. In his intercourse the formation of gay student identification of its communication isthe creation of new languages to keep eksistentsinya and although most shut down, homosexuals havealways had a natural trait with hand gestures that are curved, and talk with supple lip movements thatare a little bit like a woman.Key words: Interpersonal Communication Patterns, Gay Students in daily interactions.

DAYA TARIK BAHASA ALAY DALAM KOMUNIKASI DI KALANGAN REMAJA PENGGUNA BLACBERRY MESSENGER WONOKROMO, SURABAYA Anbertu, Elysabeth; Darmawan, Arif; Wibowo, Judhi Hari
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

This alay language is not only a communication tool, but also an identification tool. Teenagers usingthis alay language may be to identify themselves as alay. The use of alay language can also be useful tocultivate self-existence. One language application as a communication tool is the use of language inelectronic media applications Blacberry Messenger (BBM). The purpose of the study to determine thephenomenon of alay language attraction in communication among adolescents on the use of fuel in thedistrict Wonokromo Surabaya. drag rational alay language as communication among adolescents to the useof fuel in sub-district Wonokromo Surabaya, alay language users, alay language can provide other benefits,as a means of non-formal communication among teenagers alay and other teenagers alay language alsoprovide benefits, especially for their community especially. The emotional appeal of the alay language as acommunication among teenagers in the use of fuel in Surabaya, the motivation of adolescents to use alaylanguage in BBM is essentially to search for self-identity, self-existence according to cultural developmentand recognition of the outside world of their existence (alayers) in adolescents today. Many activities can bedone using alay language, among others, SMS, chat with fellow alay community on Facebook, yahoomessenger, or just write a wall or coment on Facebook either with fellow users alay or with other BBMusers. The attractiveness of the alay language is diverse ranging from alay language writing that looksunique that can be modified or mixed with the letters, besides that alay language can also be a codelanguage for them (alayers) in communicating within their community in particular.Keywords: Alay Language, Communication, BBM

PENGARUH TAYANGAN SINETRON GANTENG-GANTENG SERIGALA TERHADAP CITRA SCTV DIKALANGAN MAHASISWA FISIP ILMU KOMUNIKASI UNTAG SURABAYA Sari, Muthia Ayu Kartika; Sudaryanto, Edy; Yulianti, Tri
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Handsome-handsome Wolf is a soap opera that aired ditelevisi teenage drama theprivate SCTV, which aims to provide entertainment for the community particularly theadolescents-the adolescentsAuthors interested in taking the title "influence Impressionssoap opera Handsome-handsome Wolves Against the image of SCTV communicationstudies and POLITICAL SCIENCE Student Among Untag Surabaya." The variables usedin this research is variable telenovela handsome-handsome Wolf (variable X) with twoindicators measuring levels of audience attention, namely against soap opera ganteng â€“ganteng serigala and the measurement of audience acceptance level against soap operahandsome-handsome Wolf. And image among students FROM SCTV communicationsciences Untag Surabaya (variable Y) with 4 indicator that is based on the 4 componentsof perception, cognition, motivation and attitude. Analysis of the results obtained from theconclusion that the research results are significant, which results from the calculation ofSPSS Output it can be concluded that the correlation between variables X and Yvariables have values that can be found on the 0.571 had a strong correlation, and basedon the test results showed significance values 0.000 which means the Association of thesetwo variables is significant.Keyword :Telenovela ganteng â€“ ganteng serigala, Image SCTV

PENGARUH PORNOMEDIA DALAM SITUS-SITUS DEWASA TERHADAP PERUBAHAN NORMA DAN PERILAKU SEKS REMAJA SURABAYA Mustofa, Agus; Bungin, Burhan; Pratiwi, Ni Made Ida
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

The development of internet technology create various changes occurring on the community, thechanges is social changes, behavior, and norms sex. Researchers want to find information from teenagerssurabaya especially the youth sitting on the bench college an undergraduate degree how style date them,About their attitude in receipt of sex before marriage, Does happen deviate behavior, And change a normsex when they saw resident of sites on the net. The kind of research use is quantitative with correlation tofind relations. Through this research to know how influence impressions pornomedia the internet onchanges in norms and teenagers sex in Surabaya. This research result indicates that any impactpornomedia internet impressions of the changes norms and teenagers sex. However impressionspornomedia is not the only factor of change the norms and normal sexual behavior teenagers insurabaya. Because, there are other factors which also coloring the occurrence of a change the norms andsexual behavior teenagers in surabaya. The religious factors that is one pole for preserving them fromthey are promiscuous, Family less caring and education about sex, Environmental does not support, Lackof religious education, Institutions religion is ineffective, Hormonal encouragement, The low maturity ,And another factor.Keywords: influence pornomedia internet, change the norms and normal sexual behavior

PENGARUH TAYANGAN NET 10 TERHADAP PENINGKATAN MINAT MAHASISWA UNTUK MENJADI SEORANG CITIZEN JOURNALISM Rahayu, Wayan Nopi; Sudaryanto, Edy; Rochim, Achludhin Ibnu
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

NET 10 is a one of news program, thatâ€™s also give a lot of information goingaround the people whoâ€™s in through Citizen Journalism segments. People whoâ€™s seeingthe interested things can record it and then just upload to the NET.CJ, and the last thebest video will showing at Citizen Journalism segment on NET 10. Based on these, theauthors are interested to take title â€œThe Effect Of NET 10 Show For The IncreasedInterest Of Student To Become A Citizen Journalismâ€. This study used a quantitativeresearch methods with data retrieval technique using a questionnaire distributed to 63students of communication science class 2015 as research samples. The data analysisusing SPSS to test the validity, reliability, correlation coeficient test, coeficient andsimple linear test, regression analysis techniques. There are two variables : X variables(NET 10 Show) and Y variables (The Increased Interest of Student). Analysis of theresult is concluded that the study result are significant and have a sufficient correlationwhere the correlation result showed the number 0,303 with significant value 0,016 <0,05. Based on the results of this analysis, the impressions NET 10 (X variables) is hasenough to effect the increased interest of student.Keyword : NET 10 show, interest, Citizen Journalism.

Page 1 of 1 | Total Record : 10

Filter by Year

2016 2018

Filter By Issues

All Issue Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025 Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025 Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024 Vol 9 No 02 (2023): Jurnal Representamen Volume 9 No 02 Oktober 2023 Vol 9 No 01 (2023): Jurnal Representamen Volume 9 No 01 April 2023 Vol 8 No 01 (2022): Jurnal Representamen Volume 8 No 01 April 2022 Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022 Vol 7 No 02 (2021): Jurnal Representamen Volume 7 No 02 Oktober 2021 Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021 Vol 6 No 02 (2020): Jurnal Representamen Volume 6 No 02 Oktober 2020 Vol 6 No 01 (2020): Jurnal Representamen Volume 6 No 01 April 2020 Vol 5 No 02 (2019): Jurnal Representamen Volume 5 No 02 Oktober 2019 Vol 5 No 1 (2019) Vol 4 No 02 (2018) Vol 4 No 01 (2018) Vol 3 No 02 (2017) Vol 3 No 01 (2017) Vol 2 No 02 (2016) Vol 2 No 01 (2016) Vol 1 No 02 (2015) Vol 1 No 01 (2015) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
redaksi.representamen@untag-sby.ac.id

Editorial Address
Jalan Semolowaru no 45 Surabaya

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official redaksi.representamen@untag-sby.ac.id

Editorial Address Jalan Semolowaru no 45 Surabaya

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
redaksi.representamen@untag-sby.ac.id

Editorial Address
Jalan Semolowaru no 45 Surabaya

Location
Kota surabaya,

Jawa timur

INDONESIA