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SEEIJ (Social Economics and Ecology International Journal)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
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Articles 7 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2022): Maret" : 7 Documents clear
EMPOWERING SOCIETY, DESIGNING SHOW AT BANJARAN BANDUNG Bayu Putra, Andi; Sujana, C M
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9264

Abstract

Survey Activities of “Empowering Society” activities were carried out in Dusun Wangun, Pasirmulya Village, Bandung Regency. This activity aims to improve and develop the conditions of Wangun Hamlet, Pasirmulaya Village, Bandung Regency. The targeted increase this time is the decision that needs to be taken regarding the cultural tourism village stall in Wangun Village. The decision taken is whether the stall needs to be built from scratch or just enough to be renovated. In addition, this activity also looks for parts of Wangun Village that can be developed or improved. This activity is carried out using surveys and observations. Of course, utilizing surveys and observations, each party involved in the activity needs to be on site. In this case, the parties involved are Community Development Academics from BINUS University and lecturers from BINUS University who can contribute to this activity. The activity began at the BINUS Syahdan Campus, where the parties involved began working in the village of Wangun Village. Arriving at Wangun Village, the parties involved carry out the survey and observation of the survey location, namely the Wangun Village cultural tourism village and locations around Wangun Village. From observations, it has been determined based on a joint decision that the stalls will be remade, not renovated. The stall will be made with a size of 3 meters x 3 meters. The stall design is made in 2D and 3D form at AutoCAD to facilitate the stall construction, as well as the materials needed for construction have been made in MS. Excel. Empowering Society activities can be continued by following the design and pricing plans for the stall.
Assistance in Processing Seaweed Cultivation into Souvenir Products of South Sulawesi Province Srihadi, Tara Farina
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9297

Abstract

Indonesia is one of the largest seaweed producers in the world. Indonesia's seaweed production reached 9.12 million tons in 2021. Seaweed is one of the leading exports of Indonesian fishery products. South Sulawesi produced 3.79 million tons of seaweed in 2021, making South Sulawesi as the province in Indonesia with the largest seaweed production. Fishery resources in the Makassar Strait waters have many advantages. If the fishery resources were optimally developed, they will become a source of new economic growth for Indonesia in the future. Various products derived from processed seaweed produced by small and medium enterprises (SMEs) range from food to seaweed soap. The obstacle faced in marketing these products abroad is the regulations set by the destination country related to standardization of product quality. These constraints indicate the need for various trainings needed by SMEs craftsmen to improve the quality of products derived from processed seaweed so that they can meet the quality standard requirements in the destination country. With the development of SMEs in the seaweed cultivation sector, these enterprises can make a significant contribution to employment, income, and regional development in a sustainable manner.
STORYTELLING AS A MARKETING COMMUNICATION STRATEGY FOR “PRIMADONA-FOOD” BEKASI Patria, Laskarko
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9318

Abstract

Storytelling strategies are increasingly being used in an effort to get the attention and prospects of customers. The technique of distributing brand content, using parameters such as broadcast time, interactivity, and the type of information it conveys. Effective digital campaigns require a high level of creativity and often involve developing a storyline around the brand. The owner of a micro business, a food product with the Primadona-food brand, which initially had few customers, then, in March 2018, I directed to use a storytelling strategy in marketing on social media. This strategy has proven to be successful in increasing the number of Primadona food consumers, to reach consumers and customers overseas. The development of creativity in digital strategies also serves to foster long-term relationships and loyalty to the Primadona-food Bekasi brand, consumers interact with the brand, the higher level of brand awareness. Consumer confidence can increase, if the story is relevant to consumers, offers concrete details, engaging video or audio, and promotes positive values. The value of digital storytelling as the main tool for communicating the experience of a brand is indeed very useful in marketing activities.
Socialization and Digital Marketing Assistance for MSME Community in Jabodetabek Affected by Covid-19 Ayu Agustin, Cindy
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9268

Abstract

This community service aims to provide socialization and assistance in helping the MSME during the Covid-19 pandemic, where sales and income have decreased. Then digital marketing training assistance was held for the MSME community in Jabodetabek through the Zoom Meeting application to make it easier for them to attend the event. The community was very enthusiastic when participating in the activities of the service implementation team, and when asked for input on mentoring training, there were 18 participants who already understood Digital Marketing; 16 participants understood the use of Digital Marketing; 18 participants were interested in creating Material Content; 20 participants understood the Presentation Material; as many as 20 participants received additional knowledge during the discussion; 20 participants wish to take part in Individual Training; and finally, 20 participants benefited from the socialization and mentoring program.
Utilization of Chicken Meat in terms of Physical and Chemical Contamination Febrianta, Harvey
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9281

Abstract

Chicken meat products in the presentation process need to pay attention to quality and safety. The nutritional content of broiler chicken meat is quite high when it is stored for more than 2 days it will be easily damaged. This study aims to determine the utilization of ginger by curing method on broiler chicken meat. The research treatments were as follows: T0: Control chicken meat, T1: Chicken meat with the addition of 1% ginger powder, T2: Chicken meat with the addition of 2% ginger powder, T3: Chicken meat with the addition of 3% ginger powder. The scores given are: (1) do not like; (2) rather like; (3) likes; and (4) really like it. Assessment based on a score of 1 - 4 was given by the panelists on the questionnaire that had been provided. The panelists who were asked to carry out the organoleptic assessment were panelists with slightly trained criteria of 8 people. Before carrying out the organoleptic assessment, the panelists were introduced to the material (sample) to be tested by practicing organoleptic testing. The results showed that the T3 treatment was the best treatment in the sensory tests conducted. Based on sensory data regarding the use of chicken meat that is free from physical and chemical contamination, it can be concluded that the quality of chicken meat can be improved in several ways, one of which is by adding ginger so that sensory quality increases. Ginger is proven to be able to reduce the fishy smell of chicken meat and its bioactive components can prevent physical and chemical damage to chicken meat.
Analysis of The Effect of Brand Image and Perceived Quality on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study PT. Sempurna Sukses Sejati) sherly, Sherly
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.10089

Abstract

To improve the company's performance in overcoming the tight competition in the stationery industry at this time, research should be conducted on how the brand image of ESCO products in the minds of consumers and how the perception of the quality of ESCO products according to consumers who use them. This research was conducted to find out how far the ESCO brand products have developed in the community and whether they can compete in the market with various brands and similar products. Therefore, this study also wants to analyse the extent to which consumers are loyal to the brand and how far the satisfaction has been obtained. Consumer satisfaction is something that can encourage consumers to be more loyal to a brand and consumer loyalty to the brand is very important for the company because it will bring long-term profit and benefits to the company's products in the future.
Analysis of the Influence of Website Quality and CSR on Trust and Its Impact on Repurchase Intention (Case Study: PT.Antam UBPP Precious Metal) Sarah Bulqis, Andi Nurul
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.10090

Abstract

The purpose of this research is to know the influence of the Quality of the Website and CSR against Trust as well as its impact on Repurchase Intention. In this study, PT. Antam UBPP Logam Mulia used as an example of the case. This research is associative research and aims to achieve the goal of researchers. Research done by providing a questionnaire that was distributed directly to consumers the seventy PT. Antam UBPP Logam Mulia by using the technique of taking the Census sample. Data analysis using Structural equation modeling – Partial Least Square (SEM-PLS) is used for the data analysis techniques. This research proves that the Web Quality affect Trust, CSR affect Trust, Website Quality affects Repurchase Intention, CSR affects Repurchase Intention, Trust affects Repurchase Intention. The result of this research provides benefits to the company (PT. Antam UBPP Logam Mulia), in which the results of this research can be used to define the strategy of the company and create the perception of the true value of product or consumer company PT. Antam UBPP Logam Mulia.

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