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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 11, No 1 (2023)" : 15 Documents clear
ANALISIS PREFERENSI DAN KEPUASAN KONSUMEN KERIPIK PISANG SHINTA DI KOTA BANDAR LAMPUNG Khister Praja Putra; Fembriarti Erry Prasmatiwi; Novi Rosanti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.7055

Abstract

This study aims to analyze preferences, consumption patterns and consumer satisfaction in purchasing Shinta Banana Chips in Bandar Lampung City. Respondents were taken by the accidental sampling method as many as 50 respondents and data collection was carried out from May to June 2022.  The analytical method used is conjoint analysis, qualitative descriptive analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The result showed that the consumers of Shinta Banana Chips were mostly female aged 18-25 years as many as 26 consumers. The attributes of banana chips that became consumer preferences were sweet taste with a size of 250 grams, crunchy textured with plastic packaging. Shinta Banana Chips consumers usually buy and consume 250 grams of Banana Chips as many as 34 respondents (68%). The average purchase of 200-750 grams was 27 respondents with the frequency of purchasing Shinta Banana Chips at most 1-2 times per month (78%). The variation of the Shinta Banana Chips taste that many consumers like is the chocolate flavor variation (30%) with the reason that consumers consume it for their own consumption. Halal label is considered very important (86%). Consumer satisfaction was obtained by 86.41% in the very satisfied category. Key words: banana chips, consumer, consumption pattern, preference
ANALISIS PREFERENSI, POLA KONSUMSI, DAN PERMINTAAN BERAS TINGKAT RUMAH TANGGA DI KOTA BANDAR LAMPUNG Paula Shintia Marbela Pane; Fembriarti Erry Prasmatiwi; Suriaty Situmorang
Jurnal Ilmu-Ilmu Agribisnis Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.7210

Abstract

As many as 98% of Indonesians eat rice so that the demand for rice is very high and causes various preferences and patterns of rice consumption of consumers. This study uses a survey method by conducting direct interviews with 70 households in Bandar Lampung City. Data analysis tool uses conjoint, descriptive quantitative analysis, and multiple linear regressions. The results showed that most of the households consisted of 4-5 people, with an average income of IDR 3,971,429 per month. Household priorities on rice attributes respectively are rice texture, rice price, rice color, and rice aroma. Bandar Lampung City households like rice that is fluffy cooked rice, the price of rice ranges from IDR 9,000 to IDR 9,500, the color of white rice is clean, and the rice does not produce flavorful rice. Most of the households buy random types of rice in traditional markets with a purchase frequency of 1-4 times a month with a size of 10 kg per pack with an average purchase of 23.91 kg/month. Seventy percent of households eat rice 3 times a day and 30% eat rice 2 times a day. Households that only eat rice 2 times/day usually replace rice with substitute foods such as instant noodles, bread, market snacks, and others. The factors affecting household rice demand are instant noodles, fish prices, and the number of household members. Instant noodles are a substitute for rice, while fish, eggs, and Tempeh are complementary food of rice. Key words: preference, consumption pattern, rice demand
SIKAP DAN KEPUASAN KONSUMEN KOPI BUBUK GUNUNG SEKINCAU DI KECAMATAN SEKINCAU KABUPATEN LAMPUNG BARAT Tifany Oktaviana; Dwi Haryono; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.6127

Abstract

This study aims to analyze consumer characteristics, consumer attitudes, and levels of consumer satisfaction on Gunung Sekincau ground coffee products. This study used a survey method through a qualitative descriptive approach with 50 samples. The analytical method uses the Fishbein Multi-attribute Model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that most of the consumers of Gunung Sekincau ground coffee were male aged 24-30 years, with more than 3 family members, working as private employees with a monthly income of more than IDR3,000,000. The results of the study using Fishbein attribute analysis show that the taste is the most important attribute for consumers. Consumer attitude towards Gunung Sekincau ground coffee is 94.5%  and in the fairly good category. The level of consumer satisfaction on Gunung Sekincau ground coffee is 81.33% and included in the very satisfied category. The price attribute belonging to quadrant I is an attribute that is still considered important by consumers, but its implementation is still considered low. Quadrant II, namely maintaining achievement, shows the level of importance that is considered high by consumers in their performance is also high, which belongs to this quadrant are the attributes of taste, aroma, and texture. Quadrant III shows the level of consumer interest that is still lacking and in its implementation by producers that is still lacking, the attributes in this quadrant are considered by consumers to be unimportant and ignored, the attributes included in this quadrant is location attribute. Quadrant IV contains attributes that are considered excessive by consumers with a low level of importance and in practice by producers considered by consumers to be quite high, the attributes included in this quadrant is packaging attribute.
Cover Jurnal Ilmu Ilmu Agribisnis Vol.11 No. 1, Februari 2023 Tim Pengelola Jurnal Ilmu Ilmu Agribisnis
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.7126

Abstract

Daftar Isi JIIA Vol. 11 No. 1, Februari 2023 Tim Pengelola JIIA
Jurnal Ilmu-Ilmu Agribisnis Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.7261

Abstract

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