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Yaktiworo Indriani
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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol. 11 No. 4 (2023)" : 1 Documents clear
PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI (STUDI PADA KONSUMEN DI SEKALA COFFEE MADIUN) Pramurdjito, Okky Ihzan Satria; Yuliati, Nuriah; Laily, Dona Wahyuning
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 11 No. 4 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7375

Abstract

The development of coffee consumption has also encouraged many new coffee shop businesses to emerge. So that it results in competition in the coffee shop business. This has led to a decline in sales experienced by Sekala Coffee Madiun. The goal of this study was to examine how consumers at the Sekala Coffee Madiun choose their coffee beverages based on price, product quality, and word-of-mouth recommendations. All customers who had purchased coffee beverages at Sekala Coffee Madiun comprised the study's population. Meanwhile, the sample used in this research was 75 people who had bought coffee drink products at Sekala Coffee Madiun. The method of sampling employed the Accidental sampling method. In this study, primary data and secondary data were collected. The data analysis method used in this research is component-based Structural Equation Model (SEM) analysis using PLS which was chosen as the analysis tool with the help of the SmartPLS 3. The study's findings suggested that the price variable has no impact on consumers' choices. Meanwhile, the product quality variable has a significant influence on purchasing decisions. Likewise, the word-of-mouth variable has an influence and is significant on purchasing decisions. Key words:   Price, Product Quality, Word of Mouth, Decision to Purchase.

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