cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Jurnal Bisma
Contact Email
Jurnal Bisma
Phone
-
Journal Mail Official
kristian.feb@unej.ac.id
Editorial Address
-
Location
Kab. jember,
Jawa timur
INDONESIA
Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 19 No. 2 (2025)" : 11 Documents clear
THE ROLE OF E-WOM, PRICE, SOCIAL MEDIA MARKETING, AND HOTEL ATTRIBUTES TO CATCH INTENTION TO STAY IN HOTELS Gusti Ayu Agustina, Riski
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53842

Abstract

This study aims to find the influence of E-WOM, price, social media marketing, and hotel attributes on intention to stay at hotels in Bali. This quantitative study uses primary data from a questionnaire distributed to 152 respondents using purposive sampling. The data were processed using multiple linear regression analysis. The results of this study indicate that E-WOM, price, and social media marketing influence the interest in staying both partially and simultaneously. Based on these findings, it is hoped that entrepreneurs in the accommodation business will continuously improve e-WOM, compete with appropriate prices, and pay attention to digital marketing through social media, which is now a primary reference for stay decisions in today's digital era.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 19 No. 2 (2025) Vol. 19 No. 1 (2025) Vol. 18 No. 3 (2024) Vol 18 No 2 (2024) Vol 18 No 1 (2024) Vol. 17 No. 3 (2023) Vol 17 No 3 (2023) Vol. 17 No. 2 (2023) Vol 17 No 1 (2023) Vol 16 No 3 (2022) Vol 16 No 2 (2022) Vol 16 No 1 (2022) Vol 15 No 3 (2021) Vol 15 No 2 (2021) Vol 15 No 1 (2021) Vol 14 No 3 (2020) Vol 14 No 2 (2020) Vol 14 No 1 (2020) Vol 13 No 3 (2019) Vol 13 No 2 (2019) Vol 13 No 1 (2019) Vol 12 No 3 (2018) Vol 12 No 2 (2018) Vol 12 No 1 (2018) Vol 11 No 3 (2017) Vol 11 No 2 (2017) Vol 11 No 1 (2017) Vol 10 No 3 (2016) Vol 10 No 2 (2016) Vol 10 No 1 (2016) Vol 9 No 2 (2015) Vol 9 No 1 (2015) Vol 6 No 1 (2012) Vol 5 No 1 (2011) More Issue