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INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 2 (2021)" : 6 Documents clear
Investasi Digital Sebagai Solusi Mengurangi Perilaku Konsumtif Milenial Masa Pandemi Covid-19 Ahmad Rosyid Nur Ismail; Kurnia Noviartati; Syahril Syahril; Achmad Rizalul Fikri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.621 KB) | DOI: 10.25273/capital.v4i2.8742

Abstract

This research aims to identify changes in people's consumptive behavior, especially the millennial generation during the Covid-19 pandemic and digital investment as a solution to reduce consumptive behavior. This research is qualitative research using a narrative review writing technique. The data collection technique used in this research is documentation from secondary data sources. Researchers download secondary data from the internet in the form of journals, research articles, government agency reports, survey results, and books. The collected data were then analyzed using an interactive analysis model with the stages of analysis including data collection, data reduction, data presentation, drawing conclusions, or data verification. The results of this study indicate that changes in consumptive behavior in the Covid-19 pandemic can be seen based on four things, namely: consumptive purposes, differences  in factors that affect consumptive behavior, media, and transaction tools. Meanwhile, solutions to reduce consumptive behavior based on factors owned by investment and consumptive behavior create millennials.
Motivasi dan Tantangan Menjadi Wirausaha (Studi Kuantitatif pada Mahasiswa UNIPMA) Septyana Luckyta Sari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.888 KB) | DOI: 10.25273/capital.v4i2.8743

Abstract

Data Badan Pusat Statistik for August 2020 recorded that 138.22 million Indonesians are in the workforce, the unemployment rate reached 7.07%. The high number of unemployed hinders economic growth. So Indonesia must increase the number of entrepreneurs. This problem encourages the government to cooperate with Kementerian Riset dan Perguruan Tinggi to apply entrepreneurship courses in education curriculum. The program and its mechanisms are expected to encourage economic growth in Indonesia and create many jobs. The research objective was to determine the entrepreneurial perceptions of sixth semester management students of Universitas PGRI Madiun. This research is supported by various factors such as motivators, challenges and government support to start and maintain new businesses. This study also tries to see whether there are differences between gender, educational background, parents, and work experience as demographic factors with one's entrepreneurial intentions. This research uses quantitative methods. Data collection using google form link questionnaire which was distributed to 337 students through class leaders. The data analysis used was descriptive statistics. The results of this study indicate that students of Universitas PGRI Madiun have a high enough intention to become entrepreneurs. Their greatest motivation is to increase income opportunities. Meanwhile, what is considered the biggest challenge in becoming an entrepreneur is funding. So, government support that is deemed urgently needed is to provide financial assistance.
Tantangan UKM Menghadapi Pandemi Covid-19: Pengaruh Kepemimpinan dan Pelatihan terhadap Kinerja Mei Rani Amalia
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.832 KB) | DOI: 10.25273/capital.v4i2.8739

Abstract

SMES have a very important role, so it can be said that SMES are the backbone of the Indonesian economy. BPS Data informs that about 99% of existing business units are SMES capable of absorbing manpower about 96.3% of the amount of productive workforce available. But since the outbreak of Covid-19 struck Indonesia from the end of December 2019, the business of SMES is one of the most experienced sectors, such as sales that go down, difficult to obtain raw materials, the disbanding of production and capital are some of the perceived effects of SMES during the pandemic.  To be able to continue to maintain its performance, it takes good cooperation from all parties from government, private, and community participation. This research is conducted with the aim to know the impact of training and leadership on the performance of SME Kab. Tegal during the Covid-19 pandemic. The study took 100 random samples and data collection was conducted through observations, interviews, and questionnaires. Data analysis methods use multiple linear regression analyses. The results showed that partial training had no significant effect on performance, while leadership had a significant influence on MSME performance. Simultaneously the training and leadership significantly affect the performance of SME Kab. Tegal during the Covid-19 pandemic.  Training to the SMES will help improve the performance during the pandemic. Keywords: SMES, leadership, training, pandemic covid-19, performance
Pengaruh Kepuasan Dan Kepercayaan Konsumen Terhadap Loyalitas Merek Dengan Switching Cost Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Minyak Kayu Putih Cap Lang) Di Kota Madiun Apriyanti Apriyanti; Metik Asmike; Heny Setyowati
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.519 KB) | DOI: 10.25273/capital.v4i2.8744

Abstract

This study is aimed to analyze the effect of consumer satisfaction, Consumer Trust, and  Switching cost to Brand Loyality. The aim of this study are 1) To analyze  the effect of consumer satisfaction to switching cost, 2) To analyze the effect of consumer trust to switching cost, 3) To analyze the effect of  switching cost to brand loyality, 4) To analyze the effect of consumer satisfaction to brand loyality, 5) To analyze the effect of consumer trust to brand loyality.  There were 154 respondents in this research. The sample deciding method is purposive sampling. To gain the result as the research goal, structural equation modelling SEM were analyzed by analysis moment of structure (AMOS) 21. The results shows that 1) consumer satisfaction positive and significantly effects the switching cost, 2) consumer trust positive and significantly effects the switching cost, 3) switching cost positive and significantly effects the brand loyality, 4) consumer satisfaction positive and significantly effect the brand loyality, 5) consumer trust positive and not significantly effect the brand loyality.
Analisa Pelatihan dan Pengembangan Sumber Daya Manusia pada PD. BPR Bank BAPAS 69 Kabupaten Magelang Rendha Wahyu Pratiwi; Budi Hartono
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.538 KB) | DOI: 10.25273/capital.v4i2.8740

Abstract

This study aims to explain the training analysis and development of existing PD. BPR BANK BAPAS 69 Magelang Regency. This study explains the analysis of needs, methods, types, objectives and benefits, as well as evaluating training and development. This study uses a qualitative approach, with data collection methods using observation, interviews, and documentation techniques. The results of this study indicate that the purpose of training and development is to improve the quality of human resources they have and is also useful for encouraging the progress of individuals and organizations. PD. BPR BANK BAPAS 69 uses organizational needs analysis, using two training and development methods, namely the classroom and simulation methods. The training and development carried out is formal or official because it has been planned by the organization. The evaluation is based on the value obtained from the trainer, then reviewed further and then used as material for consideration of determining career path or promotion. 
Pentingnya Produk Hijau dan Gaya Hidup Terhadap Niat Membeli Makanan Organic di Masa Pandemi Covid 19 Widi Dewi Ruspitasari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.972 KB) | DOI: 10.25273/capital.v4i2.8741

Abstract

The Covid 19 pandemic hit the whole world, especially in Indonesia. This pandemic period requires people to take better care of their health, one of which is by consuming healthy foods that are beneficial to the body. There are several restaurants in Malang that offer healthy food in the form of salads and smoothies. The purpose of this study was to determine the effect of green products and lifestyle on the intention to buy healthy food in the city of Malang. The number of samples in this study were 75 consumers. Quantitative data collected through questionnaires were analyzed using PLS analysis. The results showed that both green products and lifestyle had a great influence on purchase intentions. The strongest factor in green products is the composition of the content, so green products must pay attention to the ingredients in their salads and smoothies. Because the better the vegetables and fruits used, the faster the benefits will be felt by consumers. While the strongest factor that exists in the lifestyle is family interest, where when the family gets used to eating organic food, this will become a habit, which will be carried out continuously and will make it a lifestyle.

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