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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Referensi : Jurnal Ilmu Manajemen dan Akuntansi Cakrawala Management Business Journal Jurnal Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Jurnal ekonomi Manajemen dan Bisnis (JUBIS) e-Jurnal Apresiasi Ekonomi

Widi Dewi Ruspitasari

Institut Teknologi Dan Bisnis ASIA Malang

Author-ID : 3441252

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation Other

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STRENGTHENING DIGITAL START-UP DYNAMIC CAPABILITIES IN MALANG CITY THROUGH DESIGN THINKING AND ENTREPRENEURSHIP ORIENTATION. Widi Dewi Ruspitasari; Widiya Dewi Anjaningrum; Mega Mirasaputri Cahyanti
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i2.13552

Digital start-up is one part of the creative economy that is currently growing rapidly in Malang town. Looking at this rapidly changing environment in the era of the industrial revolution 4.0, it is important for digital start-ups to improve dynamic capabilities. The purpose of this study was to determine the effect of design thinking and entrepreneurial orientation on dynamic digital start-up capabilities. A total of 100 start-up actors have been selected as research samples. Quantitative data collected through questionnaires were analyzed using PLS analysis. The results showed that both design thinking and market orientation had a great influence on dynamic digital start-up capabilities. The strongest factor in the design thinking is the emphatize process so that the ability of start-ups to feel the environment and understand customer needs and market dynamics better than competitors. While the strongest factor in entrepreneurship is the courage to act to achieve goals so that start-ups are able to face market competition. Suggestions for further research is need to focus on two weaknesses factors, there are, the process of ideas in conducting design thinking and the lack of initiative in initiating innovative actions, because the innovation today is urgently needed to win the market competition.

KUALITAS PELAYANAN INSTITUSI PENDIDIKAN TERHADAP KEPUASAN SISWA SMK NEGERI 4 MALANG Aman Santoso; Widi Dewi Ruspitasari; Moh. Bukhori
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 2 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i2.1828

This study aims to determine how the service quality of educational institutions on student satisfaction at SMK Negeri 4 Malang. The sample that has been used were all students of class XI SMKN 4 Malang taken through a total sampling technique in order to obtain 260 students. Collec ted data through observation, interviews and questionnaires by testing the quality of service through five variable indicators, namely tangible, reliability variable, responsiveness variable, assurance variable, and empathy variable using Likert scale. The results of this study was indicate that the tangible, reliability and responsiveness variables have a negative and insignificant ef fect, while the assurance and sympathy variables have a positive influence on student satisfaction at SMKN 4 Malang. This is because the guarantee is able to provide feedback to students by providing trust and a sense of security, while the empathy variable is able to provide a sense of comfort in understanding the needs of students so that they can provide service satisfaction for SMKN 4 Malang students in these two aspects.

Pentingnya Produk Hijau dan Gaya Hidup Terhadap Niat Membeli Makanan Organic di Masa Pandemi Covid 19 Widi Dewi Ruspitasari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

The Covid 19 pandemic hit the whole world, especially in Indonesia. This pandemic period requires people to take better care of their health, one of which is by consuming healthy foods that are beneficial to the body. There are several restaurants in Malang that offer healthy food in the form of salads and smoothies. The purpose of this study was to determine the effect of green products and lifestyle on the intention to buy healthy food in the city of Malang. The number of samples in this study were 75 consumers. Quantitative data collected through questionnaires were analyzed using PLS analysis. The results showed that both green products and lifestyle had a great influence on purchase intentions. The strongest factor in green products is the composition of the content, so green products must pay attention to the ingredients in their salads and smoothies. Because the better the vegetables and fruits used, the faster the benefits will be felt by consumers. While the strongest factor that exists in the lifestyle is family interest, where when the family gets used to eating organic food, this will become a habit, which will be carried out continuously and will make it a lifestyle.

PENERAPAN VIDEO PROMOSI MENGGUNAKAN APLIKASI FILMORA PADA PETERNAK KAMBING DI MALANG Mega Mirasaputri Cahyanti; Widi Dewi Ruspitasari; Pipit Rosita Andarsari
Jurnal Pengabdian Masyarakat Vol 1 No 1 (2020): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v1i1.226

After Covid-19 attacked Indonesia, many business need to build e new strategy in order to face the new normal era. Including every owner of Goat Farm in Malang, which usually running the buying and selling process traditionally. The new strategy which can be done is through less contact economy, which is using internet. When every owner of goat farm selling their product by internet, they will not also get the usual income earned but also get wider potential buyer in outside Malang. That’s why, Making Promotion Video using Filmora training Activities for Goat Farm in Malang is done in the form of a tutorial delivered directly by the speaker. Where based on the results of this dedication, every owner of Goat Farm in Malang is very interested and eager to participate in similar activities for the development of business knowledge.

Pelatihan Strategi Bisnis, Pelaporan Keuangan, dan Perpajakan pada CV Safira Media Utama Malang Lussia Mariesti Andriany; Murtianingsih Murtianingsih; Ike Kusdyah Rachmawati; Widi Dewi Ruspitasari
Jurnal Pengabdian Masyarakat Vol 1 No 1 (2020): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v1i1.229

Strategy is needed in an organization to develop the organization. One strategy that has been developed is related to recording to financial reporting and planning to tax calculation. Transparent financial report will be very useful, especially when it is related to decision making for organizational development. Besides, financial report also becomes the basis in the calculation and reporting of income tax (PPh) of the organization. Training in financial reporting and tax accounting planning will greatly assist the organization, both for decision making and corporate strategic planning. Business strategic training, financial reporting, and taxation are conducted to help CV Safira Media Utama Malang in achieving better business performance.

PENTINGNYA MENJAGA KESEHATAN IBU DAN ANAK DI ERA PANDEMI COVID 19 DI AKBID SAKINAH PASURUAN Widi Dewi Ruspitasari; Mega Mirasaputri Cahyanti; Pipit Rosita Andarsari
Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v2i2.381

: Kegiatan pelatihan dilakukan di Akbid As Sakinah Pasuruan, dengan peserta mahasiswa jurusan kebidanan. Setelah membantu persalinan, problem ibu melahirkan yang sering terjadi yaitu perawatan pasca bersalin. Banyak keluhan yang dialami ibu melahirkan, salah satunya ASI kurang lancar, kulit tidak bersinar dll. Apalagi di era pandemic saat ini, dimana ibu hamil dan menyusui membutuhkan nutrisi yang cukup guna menjaga imunitas tubuh dan bayi yang baru lahir tetap bagus agar terhindar dari serangan virus. Kebutuhan gizi atau nutrisi kalsium untuk ibu hamil bisa dipenuhi dengan mengonsumsi susu, yogurt, keju, jus jeruk yang diperkaya kalsium, kacang almond, ikan salmon, bayam, brokoli, dan lainnya. Namun, masih belum banyak diketahui bahwa susu yang mengundung kalsium lebih tinggi dibandingkan susu lainnya adalah susu kambing. Oleh karena itu penulis melakukan kegiatan PKM dengan Tema ‘Meningkatkan Kesehatan Ibu dan Anak di Masa Pandemi Covid 19”, melalui konsumsi susu kambing dan olahan lainnya. Dalam kegiatan PKM ini penulis menjelaskan tentang manfaat susu kambing untuk ibu hamil dan menyusui. Susu kambing memiliki kandungan-kandungan yang bisa mencegah virus masuk ke dalam tubuh. Susu kambing adalah susu yang dihasilkan oleh kambing betina setelah ia melahirkan. Dibanding susu sapi, popularitas susu kambing memang belum terlalu dikenal. Meski tidak sedikit juga orang yang mengkonsumsinya sekali-sekali karena dianggap memiliki khasiat mengobati penyakit tertentu. Berdasarkan kandungan nutrisi di atas, berikut manfaat susu kambing untuk kesehatan: 1. Membantu penyerapan nutrisi makanan, 2. Menyehatkan saluran pencernaan, 3. Meningkatkan sistem imun, 4. Mengobati diabetes, 5. Mengobati gangguan pernapasan, 6. Mengobati penderita psoriasis, 7. Mencegah penyakit saraf, dan 8. Membantu meningkatkan kecerdasan.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KOTA MALANG Widi Dewi Ruspitasari
Cakrawala Management Business Journal Vol 5 No 1 (2022): cakrawala
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v5i1.201

This study aims to determine the factors that influence purchasing decisions. The research method uses a quantitative approach with Accidental Sampling sampling technique, a total of 100 respondents using Ms Glow skincare products. From this study, it was found that the celebrity endorser variable had a positive but not significant effect on purchasing decisions for Ms glow skincare products in the city of Malang. Product quality variable has a positive but not significant effect on purchasing decisions for Ms glow skincare products in the city of Malang. Product review variables have a significant positive effect on purchasing decisions for Ms glow skincare products in the city of Malang. Skincare entrepreneurs need to pay attention to the artists used in Celebrity endorsers, because the artists used must really match the criteria for the products to be offered. Keywords: Product Quality, Celebrity Endorsers, Product Reviews, and Purchase Decisions.

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH EKA SRIWAHYUNI; TIN AGUSTINA KARNAWATI; WIDI DEWI R
Jurnal Akademika Vol 20, No 2 (2022): Agustus 2022
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i2.261

The purpose of this research is to find out and analyze; 1) the influence of product quality on home buying decisions, 2) the effect of price on home buying decisions, 3) the effect of promotion on home buying decisions, 4) the effect of housing location on home buying decisions, and 5) the influence of product quality, price, promotion, and housing location simultaneously on home buying decisions. This type of research is explanatory research with a survey approach. This research was conducted on people who bought a house in the Patraland Place Housing Area, Malang City. The sample in this study amounted to 122 respondents with purposive sampling technique. The results showed 1) there was an insignificant effect of product quality on home buying decisions, 2) there was a significant effect of price on home buying decisions, 3) there was a significant effect of promotion on home buying decisions, 4) there was a significant influence of housing location on home buying decisions. , and 4) there is a significant effect of product quality, price, promotion, and housing location simultaneously on home buying decisions.Keywords: Product quality, price, promotion, housing location, buying decision

The Effect Of Social Media Promotion Instagram, Word Of Mouth (WOM), And Online Customer Review On Students' Decisions To Take Tutoring In Brits Indonesia Institutions Luthfi Arroji; Widi Dewi Ruspitasari
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.619

This study aimed to determine the effect of social media promotion Instagram, Word of Mouth (WOM), and Online Customer Review on students' decisions to take tutoring at BRITS Indonesia Institution. The population in this study were all students who had followed the guidance in November 2021. The sample size was 76 respondents; the sampling technique was purposive sampling technique. The type of data used was sourced from primary data and secondary data. Data was collected using observation, questionnaires, and documentation. The technique used to analyze the data was the technique of multiple linear regression analysis. The results showed that the promotion of social media Instagram (X1) had a significant effect on students' decisions to follow tutoring, word of mouth (X2) had a significant effect on students' decisions to follow tutoring, and electronic word of mouth (X3) had a significant effect on students' decisions to follow tutoring study.

PENGARUH SERVICE QUALITY DAN CUSTOMER VALUE TERHADAP LOYALITAS KONSUMEN MELALUI EXPERIENTIAL MARKETING (Studi Pada Bank Sinarmas Kantor Cabang Kota Tanjung Pinang) Widi Dewi Ruspitasari; Yunus Handoko; Budi Manto
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

One of the companies in the banking sector that participates in the development of the Indonesian economy is Bank Sinarmas where Bank Sinarmas has 2 business units, namely Conventional and Sharia. PT Bank Sinarmas Tbk. Seeing the intense competition in the banking sector, which will result in a wider variety of products and excellent service to support consumer loyalty. With these factors every company must be observant in selling their products and services. In this case, the company can create advantages from their products and services compared to the products and services of other companies. The variables in this study are Service Quality (X1), Customer Value (X2), Experiential Marketing (Z1), and Consumer Loyalty (Y). The population in the study was 6,029 customers, and the research sample was 70 samples using the Slovin formula. The analytical tool used in this research is PLS. The results of the study show that the variables of Service Quality (X1), Customer Value (X2), Experiential Marketing (Z1), and Consumer Loyalty (Y) have a significant effect.Keywords: Service Quality, Customer Value, Experiential Marketing, and Consumer Loyalty.

Co-Authors Adinda Bagus Wicaksono Alwan Hendri Aman Santoso Anjaningrum, Widiya Dewi Budi Manto Dennis Vidina Natawijaya EKA SRIWAHYUNI Ike Kusdyah Rachmawati Lussia Mariesti Andriany Luthfi Arroji Maulidia Wulan Anggraini Mega Mirasaputri Cahyanti Mohammad Bukhori Mohammad Bukhori Muhammad Diaz Bonny Supramono Murtianingsih Pipit Rosita Andarsari Teguh Widodo Tin Agustina Karnawati Wahyu Ika Rachmawati Whisnu Pambudi Luhur Yunus Handoko

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