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SEIKO : Journal of Management & Business
Published by Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
ISSN : 598831X     EISSN : 25988301     DOI : -
Core Subject : Social,
Social Sciences
The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for research and the further development of international perspectives.
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue " Vol 2, No 1 (2018): July-December" : 2 Documents clear
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN MOBIL FORD Batari, Andi; Jobhaar Bima, Muh.; Rahman, Zainuddin
SEIKO : Journal of Management & Business Vol 2, No 1 (2018): July-December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6234/sejaman.v2i1.300

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis pengaruh antara kualitas pelayanan dan citra merek terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. . Populasi dalam penelitian ini adalah jumlah seluruh konsumen mobil Ford selama tiga bulan terakhir (Nopember 2017 – Januari Tahun 2018) yaitu sebanyak 50 responden, sehingga sampel penelitian ini menggunakan sampel jenuh. Kemudian, analisis regresi berganda digunakan untuk menguji hipotesis. Berdasarkan hasil pengujian, diperoleh temuan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Kemudian, Citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Selanjutnya, Kualitas pelayanan dan citra merek berpengaruh positif dan signifikan secara simultan terhadap kepuasan konsumen Mobil Ford pada PT. Kumala Prima Motor Makassar. Kata Kunci: Kualitas Pelayanan, Citra Merek, Kepuasan Konsumen. ABSTRACT The purpose of this study was to analyze the effect of service quality and brand image on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. The population in this study is the total number of Ford car consumers for the last three months (November 2017 - January 2018) as many as 50 respondents, so the sample of this study uses saturated samples. Then, multiple regression analysis is used to test the hypothesis. Based on the test results, it was found that service quality has a positive and significant effect on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Then, brand image has a positive and significant effect on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Furthermore, service quality and brand image have a positive and significant effect simultaneously on consumer satisfaction of Ford cars at PT. Kumala Prima Motor Makassar. Keywords: Service Quality, Brand Image, Consumer Satisfaction.
THE INFLUENCE OF DEVELOPING HUMAN CAPITAL MANAGEMENT TOWARD COMPANY PERFORMANCE (THE EVIDENCE FROM DEVELOPER COMPANIES IN SOUTH SULAWESI INDONESIA) Hidayat, Muhammad; Latief, Fitriani
SEIKO : Journal of Management & Business Vol 2, No 1 (2018): July-December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6234/sejaman.v2i1.322

Abstract

Human capital is the key factor to drive a company in achieving its vision and mission. Therefore, developing human capital management aims to achieve the company's human capital quality, it is one of the most important company’s strategies today. This study is intended to determine the influence of human capital management development toward the company performance, to answer this question the five important factors in human capital management, namely individual capabilities, individual motivation, leadership, organizational climate and work group effectiveness, they are analyzed to determine their effects on employee performance and company performance on four developer companies in South Sulawesi Indonesia. This study proved that the organizational climate has a direct effect on employee and company performance. Work group effectiveness directly affects employee and company performance. Individual capability, individual motivation, and leadership have a direct effect on employee performance. Then the employee performance directly affects the company performance. Keywords: Development, Human Capital Management, Corporate Performance

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