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Kota semarang,
Jawa tengah
INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 6 Documents
 1 
Search results for , issue "Vol 14, No 1 (2015): Mei" : 6 Documents clear
PENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH Jelita, Ronarata Novarina
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (918.564 KB) | DOI: 10.14710/jspi.v14i1.31-44

Abstract

This research is done based on phenomena that occuied because of research result differences (research gap) about customer satisfaction and positive words of mouth in marketing. Besides, there are also research problem about customers satisfaction that decrease in banking industry, impacting number of customers decrease too, so that company in banking industry must improving their service quality to increase customers satisfaction. The impact from good customers satisfaction will give a positive effects in a way to increase positive words of mouth recording with the aim to increase number of customers.Some condition and factor above were importance to be checked empirically and analyzed. Theréfore the practitioner / managerial in bani‹ing industry can obtain facts to support them in making decision and good strategy for their company. This research is done fry taking resea/c/› object at one of business unit in PT. Bank Mandiri (Persero) Tbk, Commercial Banking Cen/er Jawa Tengah, amounting to 164 customers within. \Mith the number of 164 customers, very possibles to do a sensus to all of the customers, so that all of the customers become a respondense. Analysis technique that used to interpret and analyze data ini this research is technique of Structural Equation Model (SEM) of software package AMOS.Result examination proven hypothesis that factors core service quality and peripheral service quality become positlVé CiffeCt DI CUStOlTlers satisfaction, and futhermorre customers satisfaction become positive effect of positive words of mouth. It is mean high significance of each other variables. As for model which is raised in this research can he accepted posed at by index according to where value of GFI 0,933 , value of chi-square 58,951 , probability value 0,053 , value of TLI 0,983 and value of CFI 0,986 , all have up tc siandarci, although of A GFI 0,897 accepted by marginal.
ADAPTIVE SELLING CAPABILITY DAN KINERJA PENJUALAN PADA PERUSAHAAN FARMASI DI KOTA SEMARANG Hastuti, Yenny Widya
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1300.752 KB) | DOI: 10.14710/jspi.v14i1.83-100

Abstract

Thepurpose of this research is to test the influences of individual orientation value and sa/esman competence on adaptive selling capability to increase sales performance. Using these variables, the usage of these variables are ab/e to solve the arising problem within phaanacy industry at Semarang city.The samples size of this research is 100 salesman pharmacy industry at Semarang cify. Using the Stmctural Equation Modeling (SEM). The results show that the individual orientation value and salesman competence on adaptive selling capability to increase sales performance.The effect of individual orientation value on adaptive selling capability are significant; The effect of salesman competence on adaptive selling capability are significant; The effect of indtvidual orientation value on sales performance are significant; Tne effect of salesman competence on sales performance are significant,’ and The effect of adap[ive selling capability on sales performance are significant; 
STUDI TENTANG EMOSI PSIKOLOGIS DALAM MENINGKATKAN INTENSITAS PEMBELIAN IMPULSIF D’COSMO SEMARANG Hidayat, Eka Novian
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1082.274 KB) | DOI: 10.14710/jspi.v14i1.1-14

Abstract

The purpose of this research was to test the influences of acces easyless, and  persuasivecommunication toward psychology emotions to increase impulsive purchasing intentions. The usage of these variables was able to solve the arising problem within D’Cosmo Semarang. The problem in this research was the decreasing of sales. It needed more attention bea•ause the consumer feel about the D’Cosmo Semarang could affecting impulsive purchase intentions.The samples of this research consisted of a hundred customer’s on D’Cosmo Samarang. The analysis technique used here is multiple regression with the least square difference and hypothesis tast using -statistic to examine partial regression coefficient and I-statistic to examine the mean of mutual effect with level of significance 5°/o. In addition, classical assumption was a/so performed including normality test, multicolinearity test, and heteroscedasticity test.The result of ltte analysis showed that acces easyless, and persuasive communication contributes an positive influence, which is significant to pcyshology emmotions to increase impulsive purchase intentions. The empirical result indicated that to increase impulsive purchase intentions of D’Cosmo Semarang, management need to pay attention on factors like acces easy/ess, and persuasive communication, because that is the factors that effect high or low level of impulsive  purchase intentions..
KEPUASAN NASABAH DALAM MENINGKATKAN MINAT MEREKOMENDASIKAN Saputra, Whisnu Adi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.592 KB) | DOI: 10.14710/jspi.v14i1.69-82

Abstract

The purpose of this reserh is to test the influenes of benefit advantage and servie advatage on customer satisfaction to increase word of mouth intention. Using these variables, the usage of these variables are able to solve the arising problem within PT.Bank Jateng apem Kagok SemarangThe samples size of this research is 100 customers PT Bank Jateng Capem KAgok Semarang. Using the Structural Equation Modeling (SEM). The results show that the benefit advantage and service advantage on customer satisfaction to increase word of mouth intention.The effect of benefit advantage on customer satisfaction are 0,44. The effect service advantage on customer satisfaction are 0,27, and The effect customer satisfaction on word of mouth intention 0.43. 
KINERJA TENAGA PENJUALAN PT.NASMOO JAWA TENGAH DAN DIY Amri, Syaeful
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1692.001 KB) | DOI: 10.14710/jspi.v14i1.45-68

Abstract

The purpose of this research was to test the influences of of learning orientation, quality of training, sales force competence, smart working orientation toward sales force performance to achieve sales targets. 7/›e osage o/ these variables was able to solve the arising problem within PT. Nasmoco Central Java and DIY.The Research aims to analyze the influences of factors toward performance of sales force, based on the case, a theoretical model and 4 hypotheses are accomplished to be tested using Structural Equation Model (SEM). The sample of this research is 100 sales pemon ir› PT. Nasmoco Jawa Tengah and DIY.From the result of this analysis, Structural Equation Model has fulfilled criteria of Goodness Fit Index; W (chi square) 100,219, probability 0. 109 (e”0.05), RMSEA 0.044 (d”0.08), GFI 0.887 (e”0.90), A GFI 0.838 (e”0.90), TLI 0.985 (e”0.95), CFI 0.988 (e”0.95).The result of the analysis showed that learning orientation, quality of training, and sales force competence strongness an positive influence, which is significant to sales force performance and sales targets. The empirical result indicated that to increase sales targets of PT. Nasmoco Central Java and DIY, management need to pay attention on factors learning orientation, quality of training, sales fnrce competence, and sales force performance, because that is he factors that effect high or low level of achieving sales targets.
SWITHING INTENTION DENGAN MEDIASI KETIDAKPUASAN NASABAH Nurdin, Irvan Ryandi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 1 (2015): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.761 KB) | DOI: 10.14710/jspi.v14i1.15-30

Abstract

In order to win and maintain customers in competitive situations today, service quality have important role in the bank service development. To maintain customer is bacome very important for a bank. The key to success in the bank competitive market is not depend on the interest (price), but in the service to create loyal customers. Building a loyal customer is the main weapon that a bank must have. Bank should not stop to create If they already give satisfaction to the ct/sfomer, but they should keep their efforts to make customers loyal and not switch in to other bank. Have loyal customers is the key of success for a bank to increase the market share and finally increase the interest. One of the efforts that done by PT. Bank Negara Indonesia (Persero) Tbk was applied the Total Quality Service /TQS) pn:›gram which imp/emenfed in all kind of service of PT. Bank Negara Indonesia (Persero) Tbk.The samples of this study the saving customers of PT Bank Negara Indonesia (Persero) Tbk UKC Rembang, there are 150 respondent. The aim of this study is to test the low implementation of service quality, and the low of perceived quality toward customer dissatisfaction in order to decrease switching intention. To analyze the data, we use e”tmcturaI Equation Modeling (SEM) run by AMOS 16 software.The result shows that the low implementation of service quality variable have a po.sitive effect toward customer dissatisfaction, the low of perceived quality has a positive effect toward customer dissatisfaction, the low implementation of service quality variable have a positive effect toward switching intention, the low of perceived quality has a positive effect toward switching intention and customer dissatisfaction has a positive reflect toward switching intention. 

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