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INDONESIA
JURNAL ILMU SOSIAL
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Volume 8, Issue 1, Year 2009" : 6 Documents clear
ANALISIS IKLAN SIMPATI DENGAN MENGGUNAKAN CONSUMER DECISION MODEL Dewi, Reni Shinta
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12917.699 KB) | DOI: 10.14710/jis.8.1.2009.1-13

Abstract

In order that position of a brand always engage in the mind of consumers, the company does not only act positioning strategy, but they have to give the right information about their product, and advertising on the television is one of the most effective promotion media. The main reaction of advertisement is purchase, but it’s happened in the end of the long process before the consumer makes their decision. Usually the effect of advertising communication is to measure the awareness, knowledge, preference and confidence. One of model can be used to measure the advertising effectiveness is Consumer Decision Model (CMD) by Howard, Shay and Green. The findings indicated that information, brand recognition, attitude, and confidence are identified as intervening variable which can strongly effect information to customer’s intention. Structural analysis seen that the biggest influence to intention shown by variable of advertisement message through attitude and confidence. The ability of advertisement to create attitude and confidence which supporting a product oftentimes hinging to consumer’s attitude and confidence to advertisement itself. The advertisement which evaluated better can yield positive attitude to product. Even sometimes, that unwelcome advertisement can succeed. This matter happens because the advertisement schema is salience in consumer’s view. The fact said that attitude developed by brand is more difficult than customer’s confidence. To create consumer’s attitude which is direct to consumer’s intention, continuity and intensity of commercials are recommended.
ANALISIS FRAMING PEMBERITAAN PILGUB JATENG PADA HARIAN MERDEKA. Nugroho, Adi
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4060.47 KB) | DOI: 10.14710/jis.8.1.2009.67-77

Abstract

Analysis of Framing Suara Merdekan Daily, Mei-June 2008 editions is try to look how political news in local media, specifically in general election of Central Java Governoor 2008 (Pilgub Jateng 2008). Research concerning Suara Merdeka Daily Mei-June 2008 edition about news political. The Framing Analysis want to look how the candidate’s popularity seems to appear on the news paper in high frequency.
PEMBERDAYAAN DESA MODEL DESA MANDIRI SEHAT DI KECAMATAN SALAMAN KABUPATEN MAGELANG Martini, Rina
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9890.882 KB) | DOI: 10.14710/jis.8.1.2009.14-29

Abstract

One of goverments efforts to improve village’s capability to be self help is the establishment of “Desa Mandiri” program. Assertion of “Desa Mandiri” program as one of goverment’s policy is based on consideration that there is a need to reduce village’s dependency on central goverment. Goverment cannot be expected to wholly help, subsidize, and facilitate village community anymore, and village community has to start to learn to be independent. There are some models of “Desa Mandiri” program, one of them is “Desa Mandiri Sehat” or “Healthy Self-Help Village”. Jabangsari and Banjarharjo in Salaman Sub-district are amongst those that are successful in implementing “Desa Mandiri Sehat”. Although there is difference in term of implementation, the success of these villages are relevant to be used for lesson learning and drawing.
KEPEMIMPINAN LOKAL ERA PILKADA LANGSUNG Utomo, Susilo
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6390.064 KB) | DOI: 10.14710/jis.8.1.2009.30-47

Abstract

The main purpose of this research is to answer problem “figures leadership of Goverment”. Like what in idealizing by society-elector Central Java in election of governor Central Java 2008 ago. By using method research of survey including 6 sub-province / town, 18 district, 54 countryside / sub-district and 2400 responder, which taking pursuant to multi stage random sampling. In fact elected of Bibit Waluyo – Rustriningsih in election of governor in Central Java because the couple have ideal leadership marking as which desiring by society-elector of Central Java, that is value local leadership society of Central Java.
KEKERASAN SEKSUAL TELEVISI TERHADAP WANITA Sunarto, Sunarto
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1108.11 KB) | DOI: 10.14710/jis.8.1.2009.48-56

Abstract

The women’s violence issues is found in adult mass media. What kinds of women violence are found in a children’s televisin program in Indonesia. Gender structuration theory guided this research. It used critical discourse analysis. Doraemon, Crayon Shinchan and P-Man were the object’s research. The result showed personal violence on women that done psychologically, sexually, and functionally.
POLA JARINGAN KOMUNIKASI MASYARAKAT MISKIN untuk PROGRAM-PROGRAM PENANGGULANGAN KEMISKINAN (ANALISIS JARINGAN KOMUNIKASI DI DUKUH TEGAL MIRING, DESA LUWEH, KABUPATEN SEMARANG) Pradekso, Tandiyo
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2737.618 KB) | DOI: 10.14710/jis.8.1.2009.57-66

Abstract

The research mainly argues that there are communication and socialization problems in the goverment’s programs in decreasing the rate of poverty in Indonesia. Using communication network analysis, this research indicate that the communication network’s pattern’s of three poverty related programs (BLT, Raskin, and Askeskin) are centralized in nature. The centralized pattern means a lact of dyadic communications which relates to the low communication gratification for the networks members. The society disappointment and distrust to the programs is also caused by the low quality of data collection about poor households and lack of honest communication of the officers who are involved to the programs.

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