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Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol 5, No 2 (2016): July 2016" : 11 Documents clear
PRAKTIK PUBLIC RELATIONS DAN CORPORATE SOCIAL RESPONSIBILITY DALAM PERUBAHAN SOSIAL GLOBAL Juwita, Rina
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2016): July 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.248 KB) | DOI: 10.14710/interaksi.5.2.187-200

Abstract

ABSTRAKThis paper tries to analyze the trends and patters working in public relations industry in term of Corporate Social Responsibility (CSR). Recent literatures from the PR scholars state that this field requires a broader approach in term of desaigning and implementing CSR rather than just being a small part of management communication function. However, as Clark proposed (2000), these activities should be integrated into the management function and become an important part of management component of the modern public relations. It is true since there are more positive opportunities in the implementation of social responsibility if it is integrated into the PR program if the approaches being used allows the establishment of a stronger relationship between organisation, stakeholders, and the public itself.  Kata Kunci: Public Relations, CSR, Social Exchange

Page 2 of 2 | Total Record : 11

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