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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 13, No 2 (2014)" : 12 Documents clear
ANALISIS SEMIOTIKA HOMOSEKSUAL PRIA PADA FILM ARISAN 2 Binekasri, Romys
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i2.109

Abstract

Media massa dalam menjalankan fungsinya sebagai agen sosialisasi, terus mengalami perkembangan dari waktuke waktu. sejalan dengan perkembangan media tersebut, masyarakat memperoleh berbagai informasi dan mewarisinilai-nilai dari generasi terdahulu. Akan tetapi, perkembangan media massa ini juga membawa pengaruh negativeyaitu bergesernya nilai-nilai yang dulu kita hormati dan junjung tinggi, seperti nilai-nilai agama, sopan santun,dan susila.Untuk mempersempit permasalahan dan memfokuskan penelitian, maka penulis memutuskan untuk mengkaji salahsatu fenomena yang menyiratkan terjadinya pergeseran nilai di masyarakat kita, yaitu bagaimana homoseksualpria di konstruksikan dalam film Arisan 2 dengan menggunakan analisi semiotika Roland Barthes, yaitu denganmelihat beragam tanda, seperti jenis shot, visualisasi, dialog, dan interpretasinya.Pertanyaan penelitian ini adalah, bagaimana konstruksi pemaknaan homoseksual pria pada film Arisan 2. Untukmenjawabnya, penulis mengumpulkan penggalan adegan-adegan yang menggambarkan homoseksual secarapositif, baik melalui image maupun kisah percintaan mereka
PENGARUH TAYANGAN IKLAN TELEVISI L-MEN VERSI THE SHOOT, TERHADAP BRAND IMAGE DIKALANGAN ANGGOTA FITNES DIAMOND TANGERANG Tony, Tony
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i2.148

Abstract

Gym is one of the sports that require a fee . Not only for health and body fitness course , fitness is also a major goal for most people in shaping the muscles of the body in order to appear ideal even slimming. From the start of a long time of exercise , eating rules , types of supplements that must have been consumed in the set by an instructor or coach . it is necessary for dietary supplements as supporters . L -Men is one type of milk beverage supplements for those who exercise . L -Men are not the only dairy brand supplements on the market . Realizing various brands of products and competition in the market , then the company will not cease promotion to establish communication with the consumer . Promotion in the L -Men do one through the electronic media , namely television . The purpose of this study was : ( 1 ) To determine ad impressions L -Men in the television version of The Shoot and brand image of L -Men . ( 2 ) Determine the effect of L -Men commercials on television to brand image among members of Fitness Diamond Tangerang . With explanative method with a quantitative approach . The results of this study to determine the benefits for the development of communication , especially in the field of advertising that is based on ethics , manners and manner of advertising in Indonesia.

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