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Ijtimaiyah: Jurnal Ilmu Sosial dan Budaya
Published by Universitas Islam Negeri Sumatera Utara
ISSN : 241660X     EISSN : 28296877     DOI : -
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal ini merupakan jurnal Pendidikan dan penelitian berbasis sosial dan budaya. (P-ISSN : 2541-660x dan E-ISSN: 2829-6877) diterbitkan oleh Prodi Tadris Ilmu Pengetahuan Sosial Fakultas Ilmu Tarbiyah dan Keguruan UIN SU Medan. Jurnal Ijtimaiyah Ilmu Sosial dan Budaya ini tidak hanya menerima naskah hasil penelitian, tetapi juga menerima naskah hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual di bidang Pendidikan, sosial dan Budaya. Kami menerima dan mengundang semua Akademisi dan praktisi Guru dan Dosen dan Mahasiswa, tenaga Kependidikan serta masyarakat untuk mengirim naskah ilmiahnya. Tujuan utama Jurnal Ijtimaiyah Ilmu Sosial dan Budaya adalah menyebarluaskan penelitian dan gagasan-gagasan ilmiah para peneliti dan praktisi tentang berbagai masalah Pendidikan, sosial dan Budaya. Maju Bersama membangun Bangsa
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 1 Documents
 1 
Search results for , issue "Vol 10, No 1 (2026)" : 1 Documents clear
THE ROLE OF DIGITAL MARKETING IN INCREASING THE NUMBER OF TOURISTS IN TOURIST DESTINATIONS Praci, Rusti Mawa; Yuliana, Yuliana
IJTIMAIYAH Jurnal Ilmu Sosial dan Budaya Vol 10, No 1 (2026)
Publisher : Prodi Tadris Ilmu Pengetahuan Sosial FITK UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/ijtimaiyah.v10i1.28696

Abstract

Digital marketing has grown rapidly in recent years and has become one of the main tools for the tourism sector to attract tourists. Many tourist destinations are now utilizing various digital platforms, such as social media, websites, and digital advertising to promote their products and services. Digital marketing allows for broader, more affordable, and more targeted promotions to specific audiences, which can increase the number of tourist visits. However, despite the many studies that have been conducted on digital marketing, there is still a need for a deeper understanding of its impact on increasing tourist numbers, both in local and international contexts. Therefore, a systematic review through the Systematic Literature Review (SLR) is needed to explore and analyze findings related to the influence of digital marketing on tourists' decisions in choosing tourist destinations. 

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