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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 30 Documents
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Search results for , issue "Vol. 7 No. 4 (2023): November" : 30 Documents clear
Intellectual Capital, Company Performance, Sustainable Growth, and Company Value: Analysis of Financial Sector Data in the Indonesia Stock Exchange Muhammad Arif; Philipus T Paryanto; Priyanto Wisnu Wardhana; Henny Setyo Lestari; Farah Margaretha Leon
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.66535

Abstract

The financial sector of IDX is important in the Indonesian economy. This sector consists of various kinds of financial companies, such as banks, insurance companies, and investment companies, all of which have unique characteristics and challenges in terms of the utilization of intellectual capital. Although the financial sector has played a vital role in the Indonesian economy, utilising intellectual capital is still a new phenomenon that has yet to be fully adopted. It needs further study its impact on company performance, sustainable growth, and firm value. Therefore, this research aims to identify the impact of intellectual capital and its components on company performance, sustainable growth, and firm value in the financial sector listed on the Indonesia Stock Exchange (IDX) during the 2019-2022 period. The type of research used in this study is quantitative. The research results show that intellectual capital, notably Structural Capital, significantly impacts performance, growth, and firm value in the financial sector on the Indonesia Stock Exchange (IDX) during the 2019-2022 period. Additionally, measuring a company's market value relative to its book value or Tobin's Q significantly affects these three aspects. Therefore, this research can broaden the scope of previous literature that primarily focused on the role of intellectual capital in the manufacturing, technology, and banking sectors by involving data and analysis from the IDX financial sector during the 2019-2022 period.
Customer Satisfaction Role in Mediating the Influence of Service Quality and Promotional Appeal on Electronic Word of Mouth Putu Dio Artha Pratama; Ni Wayan Sri Suprapti
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.67341

Abstract

The rapid development of technology has a role in the relationship between business owners and customers. This is shown by the many messages in the form of reviews or recommendations submitted by customers via the internet or also called Electronic Word of Mouth (E-WOM). This study aims to analyze the role of customer satisfaction in mediating the effect of service quality and promotional attractiveness on electronic word of mouth. The population in this study consists of GoFood service users on the GoJek application in Bali represented by three regencies and one city, and the exact number cannot be mentioned or calculated (unlimited). The sampling method used in this study was purposive sampling. In this study, inferential statistics used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) analysis. Data collection was carried out using questionnaires in the form of Google Forms distributed through social media. The results showed that the quality of service and the attractiveness of promotions had a positive and significant effect on customer satisfaction. The quality of service has a positive and significant effect on electronic word of mouth, while the attractiveness of promotion does not have a significant effect on electronic word of mouth. Customer Satisfaction has a positive and significant effect on Electronic Word of Mouth. Customer satisfaction partially mediates the effect of service quality on electronic word of mouth and fully mediates the effect of promotional attractiveness on electronic word of mouth. The implication of the results of this study is the importance of attention to service quality and promotional attractiveness in an effort to increase customer satisfaction and E-WOM.
Antecedents of Competitive Advantage and Its Consequences on Business Performance IA Cynthia Saisaria Mandasari; I Ketut Rahyuda; Ni Wayan Ekawati; Putu Yudi Setiawan
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.67811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the popular economy sectors that play an important role in advancing Indonesia's economy. The high number of MSMEs in Indonesia certainly increases the competition among MSMEs. Thus, to survive, MSMEs need continuous improvement in their Business Performance. This study aims to analyze the antecedents of competitive advantage and their consequences for business performance moderated by live streaming commerce. The method of writing scientific articles is by using qualitative methods and literature studies or library research. Reviewing theories and reviewing literature books that are in accordance with the theories discussed. The results of this study indicate that Entrepreneurial marketing has a positive and significant effect on business performance. E-commerce adoption has a positive and significant effect on business performance. Entrepreneurial marketing has a positive and significant impact on competitive advantage. E-commerce adoption has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on business performance. Live streaming commerce moderates the influence of entrepreneurial marketing on business performance. Live streaming commerce moderates the effect of e-commerce adoption on business performance. Competitive advantage mediates the effect of entrepreneurial marketing on business performance. Competitive advantage mediates the effect of e-commerce adoption on business performance.
The Effect of Solvability and Profitability on Audit Delay in Property and Real Estate Companies Ian Riana; Silviana; Dianti Wulan Suci
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.68185

Abstract

The Covid-19 pandemic that occurred in 2020 had a huge impact on various sectors. Low economic growth forecasts and delays have also plagued the domestic real estate market. This study aims to analyze the effect of Solvency and Profitability on Audit Delay in Property and Real Estate Companies for the 2020-2021 period. Solvency ratio is proxied by Debt Equity Ratio (DER) while Profitability is proxied by Return on Assets (ROA). Sample selection using purposive sampling techniques and obtained samples as many as 62 samples of Property and Real Estate Companies. The data in this study is secondary data obtained from the Indonesia Stock Exchange (IDX) and the company's official website. The statistical methods used are descriptive and associative. The data analysis used in this study is regression analysis of panel data with 3 approaches, namely Common Effect, Fixed Effect, and Random Effect Model. Model testing was carried out with 3 model tests namely Chow, Hausman, and Lagrange Multiplier using eViews 12 to determine the effect of profitability and solvency on audit delay. The results showed that the solvency ratio (Debt Equity Ratio) had no effect on audit delay and profitability (Return on Assets) had no effect on audit delay. The finding that solvency ratios and profitability do not affect audit delay has direct implications for the company's financial management policy. These conclusions provide practical guidance for practitioners and decision makers.
The Effect of Public Accounting Firm Reputation, and the Previous Year's Audit Opinion on the Audit Opinion Going Concern R. Wedi Rusmawan Kusumah; Ichsan Dwi Ramayadi; Muhammad Rohim
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.68186

Abstract

Going Concern Audit Opinion is an opinion given by the auditor regarding the company's ability to continue operating for a reasonable period of time. In this context, the study aims to analyze the effect of Public Accounting Firm Reputation and Previous Year's Audit Opinion on Going Concern Audit Opinion that occurs in several companies by looking at the last five years' financial statements and seeing whether the company can maintain its business continuity in the future. or not in consideration of the reputation of the Public Accounting Firm and the Previous Year's Audit Opinion and the Acceptance of Going Concern Audit Opinion. The population in the study was 21 companies. The sampling method used was purposive sampling so that samples were obtained as many as 14 companies during the 5-year observation period so that it became 70 samples. This type of research is quantitative research, the data analysis technique used is Logistic Regression using the EViews 10 tool. The results of this study show that the Reputation of Public Accounting does not affect the Going Concern Audit Opinion, then the Previous Year's Audit Opinion has a significant effect on the Going Concern Audit Opinion of the Previous Year and the Acceptance of the Going Concern Audit Opinion.
The Effectiveness of Digital-Based Marketing Science Teaching Innovation B.M.A.S. Anaconda Bangkara; Eka Hendrayani; Cahyani Pratisti; Rudianto; Hermiyetti
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.68188

Abstract

This research emerged in response to the challenge of improving students' academic success in marketing science. With the development of digital technology, digital-based teaching methods are considered as potential innovations to enrich the learning experience. The main objective of this study is to evaluate the effectiveness of digital-based teaching innovations. It includes understanding whether the use of digital tools and interactive methods enhances students' understanding of marketing science concepts and academic performance. This study is a case study that focuses on the implementation of digital-based teaching methods in a marketing science education environment. The research subjects involved students participating in digital-based marketing science classes at the Sultan Muhammad Syafiuddin Islamic Institute in Sambas. This research applies a combined approach between qualitative and quantitative through digital-based teaching using various digital tools such as multimedia presentations, interactive online platforms, and virtual simulations. The results of this case study show that digital-based marketing science teaching innovation has a positive impact. Students show high interest, active participation, increased understanding of concepts, and improved academic performance. Overall, this research supports the effectiveness of digital-based teaching in marketing science. The integration of digital tools and interactive methods can improve the quality of education and provide a more engaging learning environment for students.
Juridical Analysis of the Existence of Digital Nomads from an Indonesian Positive Legal Perspective Ketut Lanang Sukawati P. Perbawa; Putu Lantika Oka Permadhi
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.70545

Abstract

The Covid-19 pandemic has greatly affected all industrial sectors, especially tourism. One effort to increase tourism development again after the COVID-19 pandemic is through the development of information technology, one of which is digital tourism. This research aims to analyze the existence of digital nomads in Indonesia from a positive legal perspective. The type of research used is normative law, which is research based on secondary data. This research uses an approach to legislation (the statute approach) and an approach to analyzing legal concepts (the analytical and conceptual approach), which is then studied using a legal interpretation of argumentative descriptions based on principles, legal concepts, and theories relevant to the research problem. The research results show that the effect of digital tourism is the emergence of digital nomads who provide a work style and culture while on holiday for both domestic and foreign tourists. However, the problem is from the perspective of positive Indonesian Law, where there are no clear regulations regarding digital tourism in Indonesia, so a juridical analysis must be carried out regarding the existence of digital nomads.
Digital Organisational Culture: Capturing Local Banking in Digital Transformation Rachman Wintarto; Meiliani Meiliani; Angelina Carolin
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.72306

Abstract

Digital transformation in banking is a must and related to the culture in an organization to serve customers using digital technology to transform the internal processes of the business. Therefore, the purpose of this study is to analyze the process of digital transformation and the role of digital organizational culture in digital transformation in local banking. The sample of this study is employees who work at Bank Bengkulu (Bank of Bengkulu) which is a local government-owned bank. The research was conducted with a qualitative approach using open-ended questions with the e-survey questionnaire method. The collected data are analyzed using thematic analysis techniques. Research findings show that micro themes of digital transformation, such as outside-in, cross-work collaboration, work creativity, and agile leadership, are still not significantly developed at Bank Bengkulu. In addition, cultural behavior, digitalization capabilities, digitization skills, IT infrastructure, and business processes are also still weak. Some technology programs are still in the early stages of development and progress is slow. In conclusion, this study illustrates that digital transformation and digital organizational culture are still not significantly developed at Bank Bengkulu. Constraints such as inadequate human resource skills, weak IT infrastructure, and lack of responsiveness in the face of change need to be considered. The implication of the results of this study is the importance of attention to digital skills development, IT infrastructure improvement, and organizational culture change to achieve successful digital transformation at Bank Bengkulu.
Does Customer Satisfaction Mediate Experiential Marketing and Promotion Against Customer Loyalty at Kentucky Fried Chicken (KFC) Restaurants in City "P" East Java? Hermanto Hermanto; Ngatimun Ngatimun
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.72908

Abstract

This study predicts the influence of Experiential Marketing and promotions on customer loyalty, with customer satisfaction acting as a mediator, within the context of the Kentucky Fried Chicken (KFC) fast-food restaurant in City "P," East Java. The research method employed is quantitative associative. The research sample consists of 100 respondents who are consumers visiting KFC to purchase and enjoy its products. The sampling technique utilized is convenient sampling. Data is analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) analytical tool. Prior to hypothesis testing, an evaluation of the indicators with respect to their constructs (Measurement model) and an assessment of the relationships among variable constructs (Structural model) were conducted, resulting in satisfactory criteria and justifying the continuation of hypothesis testing. The findings demonstrate that Experiential Marketing directly influences customer satisfaction and loyalty, while promotions also directly impact customer satisfaction and loyalty. Furthermore, customer satisfaction, in addition to its direct influence on loyalty, also serves as a complementary mediator between Experiential Marketing and promotions in affecting customer loyalty.
Improving Packaging and Marketing of Local Products Through the Application of Packaging Technology and Innovation to Increase the Income of the Community in Opak Village Hadi Kurniawanto; Sigit Auliana; Jaka Wijaya Kusuma; Suhandi; Tjahja Muhandri
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.73717

Abstract

Community service activities in the national combination program are conducted in Waqf Village, Sukaratu Village, and Majasari Pandeglang District, with target partners of opaque food artisan groups and waqf farmer groups. The problem of the target partners is that neither partner has been able to implement business management, online marketing, or the application of innovation technology in standard production processes. The purpose of community service in the national service program is to improve the knowledge and skills of target partners in implementing business management, online-based marketing and the application of innovation technology in the production process. The method of activities in community service is socialization of national programs, application of technology in the production process, training, mentoring and evaluation. The results of this activity show that the two target partners can apply business management, online marketing (e-commerce), and the application of packaging technology with nitrogen injects and the application of production with a solar dome dryer to dry opaque fillings, which is very helpful during the rainy season, they can continue production, and there is an increase in the business of both target partners to reach 80%.

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