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Contact Name
Adi Permadi
Contact Email
jmm.unram@gmail.com
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+6287865692839
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jmm.unram@gmail.com
Editorial Address
Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat
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Kota mataram,
Nusa tenggara barat
INDONESIA
JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 6, No 2 (2017): JMM Juni 2017" : 2 Documents clear
PENETAPAN POSISI DI BENAK KONSUMEN (POSITIONING) MUSEUM NEGERI NTB BERDASAR PERSEPSI PENGUNJUNG khairany, Kurnia; Saufi, Akhmad; Rinuastuti, Baiq Handayani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 6, No 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v6i2.131

Abstract

This study aimed to determining the positioning of the State Museum of West Nusa Tenggara based on visitor’s perception. The research method used was qualitative approach with data collecting through interview, observation and documentation. Informants is selected by accidental sampling technique. Data  from  interviews  with 20  informants  were  analyzed  using content analysis method. The  results  showed  that  the  State  Museum  of  West  Nusa  Tenggara  hada positioning as edutainment with dimensions of value, uniqueness, credibility, sustainability and conformity. The museum should consider the desire and needs of visitors with the main purpose of the museum, which is to present the mission of education as well as entertainment to the public. Thus, the Museum of West Nusa Tenggara is expected to be a place to gain knowledge and experience as well as recreation that reaches all levels of society. The most important contribution of this study is the positioning model of the State Museum of West Nusa Tenggara based on the perception of visitors i.e. edutainment concept to become a pioneer for further empirical research. It is expected that in the future the managerial of West Nusa Tenggara State Museum can increase visit to the museum. Keywords: Museum, positioning, visitor perceptions, edutainment
ANALISIS PENCIPTAAN NILAI BERSAMA (VALUE CO-CREATION)DI PT GERBANG NTB EMAS Sugiharto, Guruh; Sulhaini, Sulhaini; Saufi, Akhmad
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 6, No 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v6i2.132

Abstract

Sales of products achieved by PT Gerbang NTB Emas were not yet optimal. There weresome consumer obstacles and complaints that were occur. Among them were lack of production machineries and skilled manpower, quality of goods under specification and production time is not maximized. One way that can be done is to optimize value creation between consumers and producers. Value created together is expected to provide benefits for both parties. In this study aimed to analyze the process of value co-creation that occurs between the company (PT GNE) and its customers. The research method used is qualitative approach with data collection through interview, observation and documentation. The number of interviewees was five employees and one consumer. The collected data were analyzed with content analysis using NVivo software. The result of this research is that value co-creation at PT GNE can be explained through dialogue, access, risk management and transparency. Value can be interpreted as product innovation, service and strategic policy. By knowing these aspects, the company can maximize value creation along with consumers. The company gets sales profits and the consumer gets the desired product.  Keywords: value, co-creation, dialogue, access, risk assessment, transparency, product innovation, service, strategic policy

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