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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 4 No 01 (2020): DESEMBER" : 8 Documents clear
EFEKTIVITAS IKLAN TELEVISI UNILEVER INDONESIA MENGENAI COVID-19 Ayu Priana; K. Y.S. Putri
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.1044

Abstract

Abstract Advertising is one of the important things for advertisers to provide information to the audience. Covid-19 is a national disaster that is happening in Indonesia. This study wanted to find out the effectiveness of television commercials about Covid-19 from Unilever Indonesia entitled " K-U-N-C-I Menangkal Virus Corona". This research uses a descriptive quantitative approach with survey methods. The results of this study indicate that all dimensions used in the questionnaire have an average value of above 2.5, which means that a television advertisement about Covid-19 from Unilever Indonesia entitled " K-U-N-C-I Menangkal Virus Corona" has been effective. Keywords: effectiveness, television advertising, covid-19. Abstrak Iklan merupakan salah satu hal yang penting bagi pengiklan untuk memberikan informasi kepada khalayak. Covid-19 merupakan bencana nasional yang sedang melanda Indonesia. Penelitian ini ingin mencari tahu efektivitas dari iklan televisi mengenai Covid-19 dari Unilever Indonesia yang berjudul “K-U-N-C-I Menangkal Virus Corona”. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Hasil penelitian ini menunjukkan bahwa seluruh dimensi yang digunakan dalam kuesioner memiliki nilai rata-rata di atas 2,5, yang berarti bahwa iklan televisi mengenai Covid-19 dari Unilever Indonesia yang berjudul “K-U-N-C-I Menangkal Virus Corona” sudah efektif. Kata Kunci: efektivitas, iklan televisi, covid-19.
ANALISIS PERSONAL BRANDING RUBEN ONSU MELALUI INSTAGRAM aletta bimantoro
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.1055

Abstract

With the modern era, social media can now be used as building one's self-image through personal branding. Personal Branding can be built through social media Instagram. Building personal branding can be done by demonstrating our abilities, talents, or establishing a business in any field, one of which is food. Various methods are used to establish personal branding, such as the example conducted by Ruben Onsu on the Instagram account of GeprekBensu, when Ruben Onsu conducted a campaign about the originality of its products. The formulation of the problem is What is the form of Ruben Onsu's personal branding in the GeprekBensu Instagram account? The purpose of this research is to find out personal branding formed by Ruben Onsu through GeprekBensu's Instagram social media. The research method used is qualitative, the research model is descriptive by collecting data through GeprekBensu Instagram account documentation. The data analysis method is divided into 3 namely reduction, data presentation, and conclusion testing. The results of the discussion from this study are that Ruben Onsu builds personal branding with various supporting features such as his followers, uploads his Instagram photos, effects on his photos, and the use of sentences or symbols in the photos are then described into 8 the concept of formation of personal branding namely specialization, leadership, personality, differences, looks, unity, determination, and good name.
EFEKTIVITAS PENGGUNAAN DIGITAL STORYTELLING KANAL YOUTUBE “Ilmu Komunikasi UNJ” DALAM MENINGKATKAN KETERAMPILAN KOMUNIKASI Yosua Novry Susilo
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.1059

Abstract

Perkembangan teknologi memudahkan pekerjaan manusia, salah satunya edukasi media digital. Digital storytelling merupakan cerita digital yang dibangun dari narasi perihal budaya internet (cyberculture). Keterampilan komunikasi merupakan pengetahuan seseorang akan teknik untuk menyampaikan pesan secara jelas dan mampu memecahkan suatu masalah atau konflik dengan baik Tujuan penelitian ini adalah menjelaskan seberapa efektif penggunaan digital storytelling youtube dalam memberikan edukasi mengenai komunikasi dan meningkatkan keterampilan komunikasi subscriber atau penontonnya. Penelitian ini menggunakan metode kuantitatif dengan paradigma positivisme. Sampel diambil dengan teknik simple random sampling pada 50 responden yaitu subscriber kanal youtube “Ilmu Komunikasi UNJ”. Hasil penelitian analisis korelasi dengan hasil sebesar 0,727 termasuk pada kategori kuat. Selanjutnya penelitian ini H0 ditolak dan H1 diterima karena thitung (7.342) > ttabel (1,660) artinya penggunaan digital storytelling dalam meningkatkan keterampilan komunikasi efektif. Penggunaan digital storytelling juga memberikan pengaruh pada penonton sebesar 52,9% terhadap meningkatkan keterampilan komunikasi dan 47,1% dipengaruhi oleh faktor-faktor lain. Keywords: Digital storytelling; “Ilmu Komunikasi UNJ”; Keterampilan Komunikasi; New Media; Youtube
EFEK BUDAYA MERANTAU DAN MATRILINEAL SUKU MINANGKABAU DALAM KOMUNIKASI DALAM KELUARGA DI DAERAH PERANTAUAN muhammad ihsan zaky
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.1072

Abstract

Abstract With the modern era, culture is now often left behind, with the excuse that it has been left behind. Especially in the souls of young people who tend to follow the trend. Building a feeling of cultural love can be done by showing an identity and privilege. There are many cultures and customs that exist in Indonesia, one of which is the custom of Kabau. There are two cultures that are very prominent in the Minang custom, namely wandering and matrilineal culture. These two cultures really affect Minang children, especially in the family and overseas. The formulation of the problem is how does culture affect the character of children? The purpose of this study is to determine the influence of culture in educating children in the family sphere. The research method used is a qualitative method. In this study, I used a descriptive qualitative research method. This method is applied by describing the results of my interview with the Minangkabau tribe couple who migrate and live overseas. Keywords: Komunikasi lintas budaya, Adat Minangkabau, Matrilineal,Rantau
ANALISIS DEMOKRASI HABERMAS PADA TEKS FORUM DISKUSI ONLINE RUU OMNIBUS LAW Dini Safitri
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.1099

Abstract

Menurut habermas ruang publik merupakan ruang dimana warga Negara dapat berunding mengenai hubungan mereka sehingga merupakan sebuah arena institusi untuk berinterkasi. Berkembangnya media komunikasi yang semakin maju menimbulkan banyaknya ruang publik yang dilakukan secara daring melalui sosial media untuk mendiskusikan isu-isu publik dengan tujuan untuk menciptakan sebuah demokrasi. Penelitian ini bertujuan untuk mengetahui analisis demokrasi habermas pada teks forum diskusi online ruu omnibus law sebagai demokrasi. Omnibus law ketenagakerjaan sampai saat ini masih menjadi polemik di masyarakat karena di satu sisi dianggap banyak menguntungkan para pengusaha dan semakin memarjinalkan pekerja/buruh dengan rencana sistem upah per-jam yang oleh pekerja dianggap akan memperlemah posisi dan kesejahteraan para buruh/pekerja. Penelitian ini menggunakan metode analisis dalam perspektif komunikasi pada demokrasi deliberatif dan berdasarkan dua teori habermas Transformasi Struktural Ruang Publik & Antara Fakta dan Norma. Model analisis wacana ini berdasarkan pada 3 pisau analisis tidakan komunikatif yang mencakup 3 klaim. Teknik pengumpulan data yaitu metode teks berupa pendapat yang disampaikan oleh para anggota grup diskusi online “RUU Cipta Kerja: Mengancam Ketenagakerjaan Dan Agraria Indonesia” dan “RUU Cipta Kerja: Menerobos Hukum Indonesia?”. Setiap argumen/pendapat dianalisis dengan berdasar pada tiga klaim validitas, yaitu: kebenaran. ketepatan, dan kejujuran. Hasil dari penelitian ini berdasarkan analisis teks bahwa memberatkan pihak dari golongan buruh, mahasiswa, petani, nelayan, masyarakat adat, penduduk desa maupun kota, dan lebih mengedepankan kepentingan investor dan pengusaha
PERSEPSI PENONTON PEREMPUAN TENTANG KARAKTER ROMANTIS FILM DILAN 1990 Mukhammad Syafi’ul Umam; Ririn Risnawati; Rizki Budhi Suhara; Lisna Novita
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.2433

Abstract

This study aims to determine how the female audience's perception of the romantic character of the 1990 film Dilan. This research is a qualitative research using qualitative descriptive method. Data collection techniques used in this study are observation, interview and documentation techniques. The results of this study indicate that the romantic character of the Dilan 1990 film teaches about a good relationship must be brave to be different and romantic, giving the perception that the relationship must be lived uniquely so that a harmonious relationship can be established, the relationship must have firmness, especially for a man who must make the right decision and have to be romantic towards the partner, the relationship must be sincere, and increase friends to hang out and there must be a humorous attitude, the relationship does not have to be luxurious and there must be proof by real action and love there must be a sense of comfort, trust and support . The informants have provided different information about the perception of the Dilan 1990 film and they have learned a lot from the 1990 Dilan film about the importance of trust, support and comfort. Keywords: Perception, Audience, Women, Romantic Characters, Dilan 1990 Movie
PROSES IMITASI ANAK TERHADAP LAGU DEWASA MELALUI NEW MEDIA Heri Hadiyanto; Ida Ri'aeni
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.2435

Abstract

There are many mass media that can be accessed, including being accessed through television, radio, mobile phones (smartphones) and the internet, as well as the role of the closest environment in influencing children's behavior. Based on this phenomenon, children tend to like adult songs, and memorize the pronunciation of the lyrics. The study was conducted on elementary school students in SD Negeri 17 Kuningan, West Java. This study aims at 1) to find out the stimulus factors in children in the process of imitation of adult songs, and 2) to find out cognitive and affective in children in the process of imitation of adult songs. The method used for this study is a qualitative approach with a case study tradition, in this research is to find out approaches or searches that aim to explore and understand a central phenomenon. Data collection techniques are carried out by observation, interviews, and documentation. While for data analysis using triangulation techniques. Based on the results of the study show that: 1) stimulus factors in children in the process of imitation of adult songs in Kuningan 17 Public Elementary School: (a) social media, the tendency to listen to adult songs via YouTube and Instagram and the duration that children need among them ? 1 hour, 1- 3 hours, and ? 3 hours. (b) mass media, children watch adult songs through television from advertisements, and concerts. (c) non-media / environment, children affected by adult songs through family, relatives, peers, the environment around the residence, and encouragement to know. (d) social media that is accessed, all children tend to often use YouTube, and other social media in accessing adult songs. 2) cognitive and affective factors in children in the process of imitation of adult songs in Kuningan 17 Public Elementary School: (a) cognitive, children tend to be exposed to adult songs from their closest environment, driven by personal curiosity, until finally memorized, but children do not understand the meaning and the meaning of the song in question. (b) affective, various reasons for their liking Korean songs, solely for purely entertainment rather than based on wishing for the praise of others. From the results of cognitive and affective processes found the types of children that are classified in imitating adult songs. (c) behaviorism / konatif, positive and negative effects of liking adult songs, especially Korean songs. Keywords: Imitation Children Process, New Media, Adults Song, K-Pop Songs, S-R Theory.
REPRESENTASI CITRA PEREMPUAN DALAM IKLAN VITAGLOW FAIR&LOVELY Heri Setiawan; Yusuf Sapari; Ahmad Yusron; Dea Angkasa
JIKE: Jurnal Ilmu Komunikasi Efek Vol 4 No 01 (2020): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v4i01.2436

Abstract

The development of the times that makes today's society oriented to only one dimension, namely capitalism. Then from this incident was born a new culture of consumerism. In fact, many unknown ideologies have occurred without us realizing it in the environment around us. This study discusses the meaning in the Vitaglow Fair&Lovely mask advertisement which aims to find out what meaning is contained in the advertisement. In this advertisement, John Fiske's Semiotics research method is used, in which there are three levels, namely the level of reality, the level of representation and the level of ideology. The purpose of this study is to find the meaning in the advertisement with three levels, namely the level of reality, representation and ideology. The results of John Fiske's semiotic analysis in VitaGlow Fair & Lovely advertisements, Vitaglow Fair & Lovely advertisements classify 3 images out of 5 existing images, namely Citra Pigura depicting women as formed creatures. The woman in the advertisement is described as having whiter, smoother, and brighter skin after using the VitaGlow sheet mask. The writer's analysis of Vitaglows Fair & Lovely as a whole shows that women must always look good, but remain confident and rise to face problems. The ideological level analysis in the Vitaglows Fair & Lovely video ad depicts femininity which really represents pure women who are cheerful, fun, cares about themselves and cares for other women. The ideology of consumerism represents the message of capitalism where the three advertisements have motivated women not to feel inferior and dare to change their appearance but still lead the dream to change their appearance and make profits. Keywords: level of reality, level of representation, level of ideology, consumerism

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