cover
Contact Name
Ismed
Contact Email
ismedfateta@gmail.com
Phone
+62751-72772
Journal Mail Official
jurnal.logista@gmail.com
Editorial Address
Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas, Kampus Limau Manis - Padang 25163, West Sumatera, Indonesia.
Location
Kota padang,
Sumatera barat
INDONESIA
Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Published by Universitas Andalas
ISSN : 25796283     EISSN : 2655951X     DOI : 10.25077
Core Subject : Agriculture,
LOGISTA: Jurnal Ilmiah Pengabdian kepada Masyarakat is a scientific journal that covers the community service activities related to agricultural product technology, agricultural engineering, agricultural industrial technology, nutrition and public health, pharmacy, biology, climatology, agroecotechnology, soil science, agricultural cultivation, plant protection, medicine, family and consumers, livestock, fisheries, forestry, conservation, environment, socio-economics, engineering, and entrepreneurship that have been considered and approved by the Editorial boards.
Arjuna Subject : -
Articles 11 Documents
Search results for , issue "Vol 8 No 1 (2024)" : 11 Documents clear
PENGEMBANGAN USAHA UKM UNAIS CAKE DAN BAKERY MELALUI PELATIHAN PEMASARAN DIGITAL DAN PENERAPAN GOOD MANUFACTURING PRACTICES (GMP) Afiah, Rahmania Nur; Asmediana, Anis; Khotimah, Khusnul
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 8 No 1 (2024)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.8.1.41-48.2024

Abstract

UKM Unais Cake & Bakery adalah UKM yang memproduksi kue & bakeri yang berdiri sejak tahun 2020. UKM ini berlokasi di Kelurahan Cemani, Kecamatan Grogol, Kabupaten Sukoharjo, Jawa Tengah. Produk unggulan dari UKM ini adalah roti gembong dengan varian yang beragam, mulai dari yang manis hingga asin. Proses produksi hingga pemasaran ini dilakukan di kediaman pemilik. Berdasarkan informasi, pihak UKM seringkali tidak dapat memenuhi semua permintaan pelanggan dan terkadang kualitas roti yang dihasilkan kurang seragam hal ini dikarenakan tenaga kerja dan mesin yang dimiliki masih terbatas. Selain itu, diketahui UKM belum memiliki izin PIRT. Informasi selanjutnya yang dapat menjadi kendala berikutnya adalah UKM ini belum memiliki outlet dan sistem pemasarannya pun masih mengandalkan metode konvensional atau dari mulut ke mulut saja. Hal ini dapat menjadi permasalahan yang dapat menghambat berkembangnya usaha UKM roti dan bakeri ini. Sebagai upaya untuk mengatasi permasalahan tersebut, Tim Pengabdian UNS bersinergi dengan UKM Unais Cake & Bakery menyelenggarakan program (1) Peningkatan produksi dan kualitas produk (2) Pelatihan penerapan GMP untuk persiapan pengurusan sertifikat PIRT dan pendampingan pengurusan PIRT (3) Pelatihan pemasaran produk menggunakan metode digital marketing. Tujuan dari kegiatan ini adalah pengembangan usaha UKM Unais Cake & Bakery. ABSTRACT Unais Cake & Bakery is a UKM that produces cakes & bakery founded in 2020. It is located in Cemani Village, Grogol District, Sukoharjo Regency, Central Java. The main product from Unais Cake & Bakery is Gembong Bread, which has various variants, from sweet to salty. The production and marketing processes are carried out at the owner's residence. Based on the information, Unais Cake & Bakery is often unable to fulfill all customer requests and sometimes the quality of the bread produced is not uniform, this is because the workforce and machines are still limited. Furthermore, Unais Cake & Bakery does not have the PIRT yet. The next obstacle is that this UKM does not have an outlet and the marketing system still relies on conventional methods. If problems are not handled immediately, they can hinder the development of this cake & bakery business. To solve these problems, the UNS Team helped Unais Cake & Bakery by organizing a program (1) Increasing production and product quality (2) Training implementation of GMP as a provision for obtaining PIRT Distribution Permits (3) Training product marketing using digital marketing methods. This activity aims to develop the Unais Cake & Bakery business.

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