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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 6 No 2: Oktober 2016" : 6 Documents clear
PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta) Ahmad Iskandar
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 2: Oktober 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i2.434

Abstract

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.
PENGARUH KEPEMIMPINAN DAN KEMAMPUAN KARYAWAN TERHADAP KEBERHASILAN USAHA PADA DISTRIBUTOR SUSU CV. UMSKEYBANDUNG Isniar Budiarti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 2: Oktober 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i2.437

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kepemimpinan dan Kemampuan karyawan terhadap Keberhasilan usaha di CV UMSKEYBandung. Metode yang digunakan dalam penelitian ini adalah metode deskriptif - verifikatif, sampel yang digunakan dalam penelitian ini adalah sensus atau sampling jenuh. Analisis yang digunakan yaitu analisis regresi linier berganda, uji asumsi klasik, analisis korelasi pearson, analisis koefisien determinasi dengan uji hipotesis menggunakan Uji-F dengan menggunakan software SPSS 17.0. Hasil penelitian yang diperoleh dengan analisis regresi linier berganda adalah sebagai berikut : Keberhasilan usaha = 0.270 + 0.374*(Kepemimpinan) + 1.172*(Kemampuan karyawan) + 14.1 (ε). Hasil penelitian menunjukkan bahwa pengaruh yang paling dominan terhadap Keberhasilan usaha di CV UMSKEYBandung adalah kemampuan karyawan dengan kontribusi 61%.
IDENTIFIKASI PRODUK UNGGULAN DAN ANALISIS STRATEGI PENGEMBANGAN PRODUK UNGGULAN SEKTOR PERTANIAN TANAMAN PANGAN DI KABUPATEN BEKASI Efi Fitriani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 2: Oktober 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i2.429

Abstract

Penelitian ini bertujuan untuk mengidentifikasi produk unggulan sektor pertanian tanaman pangan di kabupaten Bekasi dan menentukan strategi pengembangan produk unggulan pertanian tanaman pangan di Kabupaten Bekasi.Metode yang digunakan dalam penelitian ini adalah metode Scoring (penskalaan) dan analisis SWOT sehingga pada masing-masing kecamatan akan diperoleh hasil komoditas unggulan, andalan atau potensial pada setiap produk sektor pertanian tanaman pangan di kabupaten Bekasi.Berdasarkan metode scoring maka produk unggulan kabupaten bekasi adalah padi yang terdapat di 13 kecamatan, produk andalannya adalah padi juga yang terdapat di 10 kecamatan, sedangkan tanaman palawija sebagai produk andalan.Untuk meningkatkan pengembangan produk unggulan, sektor pertanian tanaman pangan, yang harus dilakukan adalah menentukan strategi pengembangan produk unggulan dengan meningkatkan 8 faktor yang berpengaruh terhadap peniingkatan suatu produk dari andalan, potensial sampai kepada produk unggulan.
ANALISIS LAPORAN KEUANGAN HASIL PENGELOLAAN DANA PENGEMBANGAN USAHA AGRIBISNIS PERDESAAN (PUAP) (Kasus di Gapoktan Srijaya Sari Kecamatan Sukahening Kabupaten Tasikmalaya) iwan Sugianto
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 2: Oktober 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i2.430

Abstract

Rural Agribusiness Development Program (PUAP) implemented by the farmers (owners or tenants), farm laborers and poor farm households through coordination diperdesaan Gapoktan as an institution that is owned and managed by farmers. Gapoktan important role as a social institution peasant economy to be important in increasing production and the welfare of farmers. Given the role of the performance evaluation results gapoktan need to be input in developing Gapoktan development model so that it can better contribute in accelerating the improvement of the welfare of farmers, the growth of the agricultural sector and economic development of rural areas. The purpose of this research was to determine results financial statement analysis Gapoktan Srijaya Sari subdistrict Sukahening using Financial Ratios through Ratios Profitability who aim to measure the ability Gapoktan Srijaya Sari to generate profit, by using an approach on the calculation of Return On assest (ROA) and Return On Equity (ROE).Results in mind that the results of Financial Statement Analysis Rural Agribusiness Development (PUAP) which has been managed by Gapoktan Srijaya Sari subdistrict Sukahening has shown a number of very good because it has to generate profits for the group union. This is evident from the results with regard Profitability Ratios ROA calculation results (Renturn on Assets) amounted to 16.01% and ROE (ReturnOn Equity) amounted to 25.27%.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING (Studi Kasus pada Sentra Susu Lembang) Iva Yustisia
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 2: Oktober 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i2.436

Abstract

The Effect Of Entrepreneurial Orientation and Product Innovation To Competitive Advantages (Study Case on Sentra Susu Lembang), under the guidance of Dr. Dwi Raeni Santy. SE., M.Si In running a business course, companies are required to be able to produce a quality product that can be consumed by any among consumers , of course, produce a quality product will affect the competition . Where to produce a quality product means it can gain a competitive advantage .This study aims to determine Entrepreneurial Orientation, Product Innovation  that influences on the Competitive Advantages in the Industrial Center of milk Lembang partially and simultaneously.The method that is used in this research is descriptive method verification. The unit of analysis in this study is Entrepreneurs who are in the Industrial Center of milk Lembang Government in total 35 entrepreneurs. The test statistic that is used is the calculation of Pearson correlation, path analysis, the coefficient of determination, hypothesis testing, where the testing is done using the help of IBM SPSS application program 20 for Windows Lisrel.The results showed that Entrepreneurial Orientation in the are in the Industrial Center of milk Lembang significantly Product Innovation as independent variables and Competitive Advantages as dependent variables. In correlation calculations showed a strong relationship between Entrepreneurial Orientation with the Competitive Advantages. Entrepreneurial Orientation and the Competitive Advantages have a positive correlation, means that if Entrepreneurial Orientation is good, it will increase Competitive Advantages to be achieved by the Industrial Center of milk Lembang, if the that Entrepreneurial Orientation is not good, it will decrease the Competitive Advantages in the the Industrial Center of milk Lembang.
Function Forecasting Sales of Row Materials with Least Square Method (Study Case PD Surabraja Jamblang, West Java Indonesia) Nurhana Dhea Parlina
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 2: Oktober 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i2.432

Abstract

Aim of this study was to determine the method of quantitative sales forecasting for needed raw materials. Population in this study are sales data PD Surabraja in Jamblang West Java from January 2012 to September 2015. This study using purposive sampling and data collection by observation. Data were analyzed using the least squares method. The study found that there are effects sales forecasting on raw materials. This research is relation of  sales forecasting and  real forecasting  are most weak from value of coefficient correlation - 0.0012. This means value of correlation result negative close score 0 so relation of sales forecasting with from least square method to determine raw material method in PD. Surabradja in period of time certaintly for the future. Forcasting SJMBDUS in month of October 2018 as many 14,32 kg.

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