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Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat
Published by Universitas Ahmad Dahlan
ISSN : 25802569     EISSN : 26560542     DOI : 10.12928
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal ini memiliki fokus pada hasil pengabdian dan pemberdayaan pada masyarakat, baik itu pengabdian dosen maupun KKN oleh mahasiswa. Selanjutnya, cakupan jurnalnya bisa dari berbagai bidang keilmuan, yang dapat memberikan banyak manfaat buat masyarakat.
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Articles 4 Documents
 1 
Search results for , issue "Vol. 5 No. 3 (2021)" : 4 Documents clear
Increasing innovation and digital marketing in the batu brush business, Pererenan Village, Bali Ni Made Dwi Puspitawati; Ni Kadek Purnadewi
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2021)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v5i3.4427

Abstract

The creative industry is one of the sectors affected by the Covid-19 pandemic. One way to win the competition is to implement a product innovation strategy that can attract consumers and have a competitive advantage for SMEs. Batu Brush is one of the SMEs that sells various kinds of brush stone products so far has experienced various problems, including: (1) marketing is still conventional, (2) stone brush motifs that have so far lacked innovation. The community service program carried out is to provide education to Batu Brush business owners about the importance of using social media such as Instagram to increase sales turnover through promotions, as well as helping Batu Brush business owners about product innovation, for example creating new image motifs. The method used is counselling about digital marketing through social media Instagram and socialization about the application of new motifs for the diversity of motifs owned by Batu Sikat SMEs. The results of this activity are where partners can implement digital marketing so that the market share is wider and partners can implement product innovations with a variety of motifs that can become selling points and high competitiveness so that in the end it is hoped that Batu Sikat SMEs can increase their turnover.
Assistance in the process of grouping students based on basic literacy and numeracy skills in Karang Sidemen Village Itsna Oktaviyanti; Lalu Hamdian Affandi; Mohammad Archi Maulyda; Awal Nur Kholifatur Rosyidah; Muhammad Erfan; Iwan Hamdani
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2021)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v5i3.5195

Abstract

This community service aims to provide assistance to the process of grouping students based on basic literacy and numeracy skills for teachers in accordance with the “Semua Anak Cerdas” approach in Karang Sidemen Village, North Batukliang District, Central Lombok Regency. Mentoring activities were carried out 1 to 2 times with the target schools for mentoring, among others, SDN Karang Sidemen, SDN Persil, SDN Rangkep, SDN Repuk Sintung Barat, SDN Senurus, and MI NW Nurul Hidayah. Mentoring activities are centred on two focus activities, namely: (1) Grouping students based on basic literacy and numeracy skills; (2) Identifying the number of students who have learning difficulties. Each school is assisted by their respective regional facilitators (FASDA). From this community service, we obtained that students who have good literacy skills are more than those who have numeracy skills, the number of students who experience functional learning difficulties is relatively not different, mentoring activities are running well and in accordance with the expectations of the implementing team, the obstacles encountered are related to mastery of literacy and numeracy concepts, facilities and infrastructure and conditions of students at the time of grouping. The results of the mentoring activity showed that the students' ability in literacy and numeracy was increasing. In addition, because they are in groups with students who have the same ability, students become more confident in class.
Technical guidance on the implementation of cooperation with overseas institutions for Takalar Regency Government staff Aswin Baharuddin; Darwis; Munjin Syafik Asyari; Ishaq Rahman; Bama Andika Putra; Nurjannah Abdullah
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2021)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v5i3.5250

Abstract

Although the substantively foreign policy is the authority of the central government, local governments must also deal with its implementation. Regional governments must anticipate opportunities to increase cooperation with parties abroad after the Government of Indonesia agrees on economic integration through the ASEAN Economic Community and other multilateral cooperation. In order to maximize these opportunities, the Takalar District Government must prepare government staff who will substantively and technically deal with the process. Responding to these problems, Hasanuddin University together with the Protocol and Communication Section of the Takalar Regency Government Leaders carried out a community service program. This activity aims to provide knowledge and technical skills to respond, analyze and assess cooperation between local governments and institutions abroad. The method used is technical guidance for the staff of the Takalar Regency Government. This activity is carried out in 4 stages, namely elaboration of priority issues with partners, training, mentoring and evaluation. This activity was attended by 15 staff from 5 work units. These work units include the Regional Secretariat, the Protocol and Communications Section of the Leaders, the Investment Office, the Regional Research and Development Agency, and the Cooperatives, MSMEs and Trade Office. The materials presented related to Globalization and Regional Autonomy, Diplomacy Transformation in the Digital Era and Procedures for Implementing Cooperation with foreign parties by Regional Governments were understood by 73.3 per cent of the participants.
The optimization of Al Maidah catering home business through financial records and marketing management Syah Amelia Manggala Putri
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2021)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v5i3.5279

Abstract

Yogyakarta is known as a city center of education, cultural center as well as a tourist destination by both domestic and international tourists. This condition really supports the development of a home-based culinary business, especially catering. Al Maidah Catering is a home-based business managed by the millennial generation with good and stable development. The problems faced in the development of Al Maidah Catering home business are the absence of recording financial statements and the absence of an effective and efficient marketing strategy implementation. The absence of recording financial reports and marketing management cause the performance of Al Maidah Catreing's home business being less optimal. The purpose of this service is to provide solutions to these problems by conducting training and assistance in recording financial reports as well as marketing management training and assistance. The result of this training is that partners have been able to record simple financial reports and apply marketing management which has a positive effect on increasing sales, by carrying out online marketing strategies for Al Maidah Catering's home business through IG Ads which are proven to be effective and efficient

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